400 uppsatser · sida 2 av 27
En kvalitativ studie av konsumenters uppfattningar av åtta svenska modeföretag
… decisive opinion - A qualitative study of consumers opinions of eight Swedish fashion companies. Seminar date: 2008-01-14 Course: Candidate thesis media and communication, 15 ECTS, Authors: Micela Danielsson, Frida Åhs Advisor: Larsåke Larsson Five keywords: Profile, Image …
… today to use emotions instead ofinformation to attract the customers. Fashion ads are often created to form an emotion withthe consumer. It is also very important to make ads that the target group can identify with.The advertisers often try to achieve this by using models with …
En studie av manliga kontra kvinnliga modemagasins framställning av genus och konsumtion
… the gendered constructions and encouragements to consumption. As a former fashion student I have a special interest in the commercial constructions featured in fashion magazines, especially since advertising, fashion and perceptions of gender have long walked hand in hand. Just …
En studie av varumärkena Gucci, H&M och Canada Goose bland gymnasieelever i Stockholm.
ABSTRACT Title: Teenagers and their perception of fashion brands (Ungdomar och deras uppfattningar om modevarumärken) Number of pages: 42 Author: Louise Kindblom Tutor: Göran Svensson Course: Media and communication studies C Period: Autumn term 2007 University: Division of …
This thesis aims to describe how a fashion designer should balance art and commerce in order to succeed in the fashion industry. We aim to define the Swedish term KRÄDD, and sort out how a designer or CEO in the fashion business should relate to the term, as well as the balance …
… of sustainability effort that is expected. This is particularly important for fashion companies since the textile industry are characterized by increased consumption and fast-fashion but at the same time facing global and environmental challenges. The purpose of this study is to …
… av dem bör följaktligen anpassas till den aktuella situationen.The textile and fashion industry increasingly gain attention for not being a sustainable industry. As a result a range of fashion brands have been launched. They consider the impact on the environment and people …
… in contract based textile production, the geographical proximity of Swedish fashion companies is a contributing factor to this. When fashion companies in Sweden contractually enlist production in Turkey they encounter many problems when they want to maintain their code of …
… i fokus för studien då vi anser att de är ett välkänt varumärke inom fast fashion branschen. Fast fashion är en affärsstrategi vars mål är att reducera ledtiderna från idé till butik och strategin syftar till att tillfredsställa kundernas behov av de senaste trenderna på mycket …
En studie om fast fashion, trender & konsumentpåverkan
… djupare förståelse för utvecklingen av dagens modemarknad och fenomenet ”fast fashion” genom att analysera och undersöka trenders uppkomst, hur trender anammas av konsumenter samt konsumenters inverkan på modebranschen. Uppsatsens forskningsfråga formulerades med uppsatsens …
… and analyze how the establishment in new markets of small and medium Swedish fashion companies can be made more efficient from a network perspective. Methodology: The researchers have decided to take a phenomenological standpoint and undertake an exploratory study in order to …
- Praktik och förutsättningar för snabbhet och flexibilitet i inköp
… the purchasing function, mainly the supplier selection activities, in the fast fashion apparel industry. The purpose is 1) to explore the criteria associated with supplier selection for fashion products, and 2) to analyze the purchasing activities in order to find …
? en studie av modemagasins omslag
ABSTRACT Title: Elle & Café ? a study of fashion magazines cover pages. Number of pages: 38 Author: Greta Simonsson Tutor: Amelie Hössjer Course: Media and Communication Studies D Period: Spring Semester 2008 University: Division of Media and Communication, Department of …
en studie om Redaktionell PR
The fashion industry is a line of business which is characterised by tough competition. Often the consumer target groups exposed to advertisements identify them as attempts by the fashion industry to persuade them. When this happens, the consumer disregards the information due …
En studie av modebranschens position mellan konst och kommers
The purpose of our essay is to develop an understanding and an insight for the fashion industry. We want to examine what the creative industries can learn from the unique position that fashion hold in a field between commercialization and art. We used a theoretical ground to …
