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… of today will soon be obsolete. This is something that is clearer in the fashion business where the consumers always are looking for news at lower costs. It’s no longer an economical question to be able to wear the latest fashion trends, the availability of cheap fashion clothes …
The fashion industry in Kenya is slowly growing. The middleclass is getting bigger and theinterest for fashion among these consumers is increasing. One major problem for the growthof the industry is the extensive second hand trade, which has given several problematicaffects. The …
… essay focuses on a problem identified among small to mid sized Swedish fashion companies: the large dependence on out sourced production agencies and full price producers. The purpose of the essay is to identify the prerequisites and obstacles these fashion companies might …
… play a role in the forming of a brand and how it is perceived. For small fashioncompanies with limited resources the Internet provide suitable tools, like facebook, web pagesand blogs, to spread their brand. The high visibility and the spread of information on theInternet can …
… effektivisera logistiken hos svenska modeföretag med e-handelsverksamhet.The fashion industry changes rapidly and fashion products have very short life-cycles. Time is therefore of the essence and constitutes an important competitive factor. By reducing lead time in the …
… grundade på den analys vi utfört genom att sammanställa teori med empiri.The fashion market of today is global and complex and there are many opinions about thevalue of the product and where it actually is to be found. The product itself and the image ofthe company are powerful …
Fast fashion och kundbemötande ” Vad är viktigt i kundbemötandet för Gina Tricot”
… växer konkurrensen sig allt större och fler modeföretag satsar på fast fashion som konkurrensstrategi. Konsumenterna har idag ett starkare modeintresse än någonsin vilket gör att företagen genom korta ledtider kan ta fram moderiktiga produkter till ett lågt pris för att …
en studie om atmosfärens påverkan på konsumenter i modebranschen
… a lack of knowledge regarding how the atmosphere influences the customer in a fashion store setting. The purpose with this paper is to investigate if and how visible in-store atmospherics influence customer attitude and behavior in a fashion store setting. We also investigate if …
TikTokifierade varum?rkestrategier. En kombinerad kvantitativ och kvalitativ studie av hur svenska modef?retag utformar inneh’ll i relation till plattformskultur p? TikTok
The following study examines how four Swedish fashion companies ” Gina Tricot, NLY Man, Ellosand Tiger of Sweden ” design their content on TikTok. The starting point is that TikTok is not only achannel for marketing, but also shapes how content ”should” look through its platform …
Consumers seem to become more demanding in their buying behaviour within the fashionmarket. The society refers to individualism, personality and creativity, which affect people’s wayof dressing themselves. Many companies have started to work with aspects that create aconsumer …
-En fallstudie av lågprismodeföretaget BikBok
… outsourced interorganizational buyer-supplier relationships in the low-price fashion industry. A qualitative case study has been performed on two supplier relationships of a low-price fashion company. By identifying specificities of the industry and relating them to control …
En studie om hur företag på ett effektivt sätt skapar långvariga kundrelationer i modebranschen
… with this change, firms must adapt to the market. We have investigated what fashion companies in fact are doing to communicate in the dynamic market. We wanted to find out how to communicate and how they can market themselves in a new and innovative way to create long-term …
In today’s fashion market there are a great number of actors that offer a huge selection ofproducts. The fashion world today covers the whole world and a result of this, the competitionamong fashion companies are enormous, leading to a tough climate for companies in …
The lifecycle of fashion products get shorter and shorter. Companies in the fashion business needto make sure that they can offer their customers the right products, in the right quantity at theexact right time. The competition on the fashion market today is tough and if …
En studie om små och medelstora företag i den svenska modebranschen
Background: The Swedish fashion industry grows steadily, today it’s populated by many small and medium sized companies. Due to the big clothing chains dominant position small businesses risks to be ousted out of the fashion industry. Smaller companies may find it difficult to …
