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<em>Utifrån ITIL, CRM och supporthantering på mjukvaruföretaget Medius AB</em>
The goal of customer support is to help clients achieve maximum value in their services and products. Customer support is the public face of a company, which means that it is important to give the customer a positive experience and live up to customer expectations. Efficient …
… har en uttalad Yield Management strategi emedan det andra hotellet har en Customer Relationship Management strategi. Det sistnämnda hotellet fyller funktionen som referensobjekt till Yield Management. Customer Relationship Management valdes som en referensram eftersom denna …
En kvalitativ studie om IT-relaterade resursers roll i kundkännedomsprocesser och kundresponskapacitet
… have gone through a dramatic change over the last years; as a result customer service is no longer a small side activity but a critical part in customer relationship management. Development in information technology has created opportunities as well as challenges for …
… och förkortningar: Lf = Länsförsäkringarna, Rm= Relationsmarknadsföring, Crm= Customer relationship management, Rm-tåget= Relationsmarknadsföringståget, E-CRM= Electronic customer relationship management, Kundnöjdhet, Kundrelationer, Kundlojalitet
The aim of this thesis is to describe the customer’s attitudes toward the contracting for availability, i.e., which factors are from the customer’s perspective necessary for the fulfilment of a supplier-customer agreement? Furthermore, the objective is to describe and analyse a …
En studie om användandet av CRM-system inom livsmedelskedjorna ICA och Coop
… adapt themselves to a new competitive environment characterized by increased customer demands as well as a larger amount of competitors. Therefore companies have had a shift in their strategies from focusing on sales numbers to focusing on the customer. To build lasting customer …
… through examining how a company's intra-organizational control influences its customer relationships. The empirical research is performed through a qualitative case study where interviews have been conducted with management and sales staff within the case company as well as with …
Relationsmarknadsföring
Titel: e-Commerce and Relationships ? Customer Relationship Management This bachelor thesis is brought together to analyze the transformation from traditional marketing to Customer Relationship Management. The development in the technology world has made the marketing focus …
… with them. Realy-estate companies? can transferred these tenants to satisfied customers with increased engagements and understanding.In the resultes from survey appears a wish from ”pasive” tenants about bigger engagements and more understanding from landlord. The survey points …
… Banking Question: How does Nordea Private Banking work with CRM to get high customer loyalty? Purpose: Study and to learn how Nordea Private Banking is working to bring in new customers and keep existing customers loyal. We also want to see if Nordea uses additional strategies …
En litteraturstudie av behavioural finance
… foR the bankMarket Purpose: The study aims to explain how banks use electronic customer relationship management, eCRM, to create loyal customers. A figure will be created, which will enlighten the factors a bank should focus on when enhancing customer loyalty through the …
Best practice för bankmarknaden
… foR the bankMarket Purpose: The study aims to explain how banks use electronic customer relationship management, eCRM, to create loyal customers. A figure will be created, which will enlighten the factors a bank should focus on when enhancing customer loyalty through the …
… our study. For this we have contacted 290 of the company's already existing customers. The primary purpose of the survey is to analyze the service offered by the company. This will help the company to get a better insight and deeper understanding for the customers perceive of …
… om implementering samt användning av den kundorienteradeaffärsstrategin Customer Relationship Management, CRM. Enligt statisk från Gartner,misslyckas företag med två av tre och orsaken är att det är få som har kunskap om vad CRMegentligen är och hur det bör implementeras, då …
Titel: Investera i dina kunder med hjälp av Key Account Management Bakgrund: För företag på dagens högt konkurrerande och ständigt föränderliga marknad krävs en väl strukturerad planläggning och nya metoder för långsiktig överlevnad. Den traditionella marknadsföringen flyttar …
