153 uppsatser · sida 3 av 11
… what an overall usage would mean in terms of improved internal communication, customer focus and information management. The following questions will therefore be investigated in this study: · How, by whom and where is MSMS used within FSEE’s After Market and Sales divisions …
en studie om SAS Sverige
… Consequently the traditional airlines need to create loyalty amongst their customers. The purpose of this essay was to analyze and evaluate SAS long-term marketing strategies through a comparative study of the companies? management, employees and customers. To shed light on the …
Sammanfattning Det förekommer dagligen företag som anordnar tävlingar och lotterier på Facebook utan att ta hänsyn till lagar och regler. Företagen saknar allt som oftast lotteritillstånd och bryter därmed mot 9 § Lotterilagen. Det kan även ifrågasättas huruvida de tar hänsyn …
A Swedish Case
… a self- checkout device have been formerly carried out but with focus on the customer perspective. The authors therefore saw a challenge in covering the self-scan checkout concept, from a company perspective. The purpose of this research paper is to investigate, through a …
En fallstudie av Clas Ohlsons efterfrågestyrning.
Background: Today’s market offers customers many more possibilities to choose than before. With that the customer’s requirements on the company have become higher, products of the best possible quality to the less possible price when the customer demands them,specially …
… och Svenska Statoil AB. Empirin analyserades sedan med hjälp av teorier om Customer Relationship Management, relationsmarknadsföring samt lojalitet och lönsamhet. Slutsatser: Enligt vår analys är sambandet mellan kundkort och lojalitet starkt, medan relationen mellan lojalitet …
Purpose: The aim with the report is to investigate if the South East Asian customer on the food processing market base their investments on Total Cost of Ownership and if so, which are the cost drivers considered most vital. Moreover, do these cost-drivers diverge from the …
En kvantitativ studie om den svenska millenniegenerationens uppfattning av företags CRM-aktiviteter via Facebook
… i sin verksamhet för att hantera sina kundrelationer kan kallas för CRM (Customer Relationship Management). CRM kan beskrivas som företagets strategiska relationsmarknadsföring. Vidare kan CRM vidareutvecklas till att även omfatta aktiviteter på sociala nätverksplatser och …
… not ‐ 8 ‐ fit to a secured known pattern, unfulfilled need of the customers or indications that need can be changed in the future, in the actual implementation phase the employee can play a crucial role in showing application oriented behavior. But, in order to be …
… and the market is becoming more sophisticated. This results in more demanding customers, and the need for offering more content and services with a focus on usability for the end-users. The operators are starting to loose both their strong position and revenue in the Telecom …
En utredande nula?gesanalys i kontrast till Insight Selling
… Selling is characterized, as the name suggest, by selling of solution to the customers needs. With Insight Selling the seller has a provocative approach towards the customer and the seller is searching for customers in the need of change. This is a qualitative study conducted …
En fallstudie på Flow Systems AB
… process of change and how this reflects the external marketing in relation to customers. The method that has been used is qualitative in the form of depth interviews carried out with management, employees and customers. This type of data was chosen since it is a good way of …
analys av slakt-, styckning- och charkföretag
… supply" is based on the theory and social capital. The close relationship with customers and suppliers builds to a large extent on trust. Instead of formal contracts, there is a more informal relationship between the parties. The productivity of these company facilities is lower …
… i sin verksamhet för att hantera sina kundrelationer kan kallas för CRM (Customer Relationship Management). CRM kan beskrivas som företagets strategiska relationsmarknadsföring. Vidare kan CRM vidareutvecklas till att även omfatta aktiviteter på sociala nätverksplatser och …
inom detaljhandeln
Syftet med vår uppsats är att utvärdera hur enskilda butiksägare, som ingår i en större kedja, ser på fördelar samt nackdelar att ingå i en större koncern. Syftet är också att utröna hur butiksägarna definierar en lojal kund samt hur de arbetar för att strategiskt skapa …
