569 uppsatser · sida 1 av 38
… social media and the thousands of ways to interact with each other personal brands face great competition. It is more difficult than ever to maintain a strong brand, partly because of this. There are several growth options for brands. A brand extension is one of them. By …
- En studie om hur egna märkesvaror påverkar konsumentens impulsköp
The thesis concerns itself with studying the effects private brands has on the consumer’s impulse buying in the grocery industry, as in degree of unplanned spending and the selection process between manufacturer brands and private brands when such a purchase is performed. The …
En Fallstudie på Iran
… prerequisites for companies and corporations aiming at marketing global brands in a restricted market. Method: The investigation strategy used for this essay was to perform a case study on the Islamic Republic of Iran. Both primary data ? such as a survey, interviews and …
En studie av varumärkena Gucci, H&M och Canada Goose bland gymnasieelever i Stockholm.
ABSTRACT Title: Teenagers and their perception of fashion brands (Ungdomar och deras uppfattningar om modevarumärken) Number of pages: 42 Author: Louise Kindblom Tutor: Göran Svensson Course: Media and communication studies C Period: Autumn term 2007 University: Division of …
… ability to be opened on both long sides, one outside Hjo and the other one, Brandstadholm, north of Sjöbo. When there is no measures and results or not enough literature about natural ventilation and especially on this kind of air inlet, makes my tests very interesting not only …
… is increasing in relevance for consumer marketing. For controversial brands that are regulated in conventional marketing channels Social Media is an extra ordinary marketing opportunity, since social media is a legal grey area. More and more controversial brands are taking …
Many grocery stores have products marked whit there private brands. The information about these brands is poor. We wanted to find out what the stores own brands stand for and what the manager of purchase thinks it stands for. We choose to concentrate on meat and cured meat and …
- en studie av konsumenter 10-14 år och hur de relaterar sig till ett varumärke
… It is a part of being accepted, something that is important for a tween. The brands that are being purchased depend on the surroundings, marketing and their own perception. Tweens are today more aware of brands and more sensitive towards brands. They identify themselves with …
… segments. That has lead to an increased brand portfolio with different subbrands, which can be complicated to handle efficiently in the internal and external communication. If it is not clear what each brand stands for and what the groups vision is, indinstincts among the …
… high visibility and the spread of information on theInternet can benefit small brands to achieve higher brand knowledge on a global scale.This study has an qualitative approach and aims to create an understanding of how smallfashion companies are using the Internet as a branding …
En kvalitativ studie om möjligheter och risker med etisk ingrediensvarumärkning
… and they put a lot of effort and capital to develop and strengthen their brands. One way of working with brands is through ingredient branding. An ingredient brand is an alliance between two brands where the ingredient brand is applied on a host brand and works as an ingredient …
Fyra värmländska varumärken och deras koppling till regionen
… how four companies in Värmland, Sweden, are working strategically with their brands. This is a qualitative method in which we have used a combination of interviews and literature review in order to investigate the link between brands and the Karlstad region. Even though there is …
lönsamhetsbedömning av bolagets distributionskanaler
Östgöta Brandstodsbolag started its insurance business in 1841 and is today a part of Länsförsäkringsgruppen, which consists of 24 independent and locally anchored county insurance companies. The local concept is a condition for the county insurance (länsförsäkring) idea, which …
En studie av Löfbergs Lila, ZOÉGAS och Classic
… aim is to study the brand identity as well as the brand image for each of the brands:Löfbergs Lila, ZOÉGAS and Classic. Furthermore the aim is to determine whether the brandsidentity comport with the brands image. Ultimately the study will establish whether or not thebrands can …
AbstractBackground: Countries can be seen as brands (nation brands) with brand values that transmitto the country’s products. Country-of-origin (COO), the brands nationality, links the productto an associative network of cultural shared national stereotypes. Through associating …
