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… understand and get increased knowledge about what it means to see artists as brands. What are the typical assets and what kind of advantages and disadvantages are distinctive when it comes to applying a brand perspective on artists. Brands are an important part of our lives …
… and develop the discussion concerning youngchildren’s relationship with brands. The aim is to highlight brand awareness amongchildren aged 6-10, as well as to identify similarities and differences in children?srelationship to brands.The main theories, which the study is based …
<em>En studie om hur konsumenters beteende kan påverka leverantörers varumärkesstrategi gällande private label och national brands </em>
… påverka en leverantörs varumärkesstrategi gällande private label och national brands Kurs: Examensarbete, Civilekonomexamen, Marknadsföring, 30hp (4FE62E) Lärosäte: Ekonomihögskolan vid Linnéuniversitetet, Kalmar Författare: Amanda Andersson och Rebecca Danielsson Handledare …
An analysis of brands roles within product placement
… the meaning will be transferred through the brand, we have observed how the brands are placed in the context of a specific TV series, where we have chosen three brands to closer investigate their role functions. Theoretical perspective: The main theories that are used to look at …
En studie av skillnaden i lönsamhet mellan starka och svaga varumärken
It is a common view that companies should focus on building brands to increase profitability and stabilize cash flows. However, building and keeping brands alive is costly. Many firms spend large sums on branding only because they are supposed to, without knowing if they will …
strategiska konkurrensmedel och utvidgning?
… purpose with this essay was to examine and bring a deeper comprehension about brands as a phenomenon. We also wanted to study if strong brands could develop in to strategic competition means and by that expand their market range. To do this we used a qualitative method. We …
En kvantitativ studie om Twitters potential som marknadsföringsmedium
… and traditional communication effects. The subject is of interest as brands are putting increasingly more resources into this communication channel. However, at the current date the marketing effects of micro-blogging is unexplored in academic research. We carried out an …
Balansering och differentiering av varumärken i multi-brand portföljer<em> </em>
Multi-brand portfolios are characterized by comprising many brands in the same product category. Companies that have chosen to organize their products according to this strategy are facing both possibilities, such as expanding the accessible market size, and challenges such as …
… to create an understanding of how artists in the music business can be seen as brands and to see what stands out when having this approach. During the study we have focused on the two terms identity and image. We find this issue interesting and relevant since branding has been …
… a consumer's behavior and attitude toward a company and a store's selection of brands and range selection plays a significant role in order to communicate a message that attracts the intended audience.It is becoming increasingly common for retail businesses that offer …
Brand- och utrymningssäkerhet för personer med funktionsnedsättning
… Förhoppningen är att studien i det långa loppet kan bidra till att förbättra brandsäkerheten i det egna boende för personer med funktionsnedsättning. Frågeställningarna i studien behandlar skäligt brandskydd i eget boende för personer med funktionsnedsättning samt vilket ansvar …
En bildanalytisk studie av Norrlands Guld och Mariestads reklamfilmer
… the specific needs or desires. However, there is more often than not several brands that manufacture the same product, which means we also have to choose between these brands before we can calm our needs. This choice is usually an active decision. We choose a brand that we are …
An analysis of brands roles within product placement
… the meaning will be transferred through the brand, we have observed how the brands are placed in the context of a specific TV series, where we have chosen three brands to closer investigate their role functions. Theoretical perspective: The main theories that are used to look at …
En kvantitativ studie om effekterna av att göra reklam för flera produkter inom en produktkategori tillsammans
This paper quantitatively examines the effects of marketing brands within the same product category and the same brand portfolio jointly. We have chosen to call this type of marketing category advertising. The results of the study show that category advertising leads to …
Svagheter och Möjligheter
Brands are the instruments corporates use to create and communicate brands reputation. Within the different industries for consumer products intangible assets such as brands are known to have great importance for corporate prosperities. When consumers experiences a specific …
