569 uppsatser · sida 4 av 38
En uppsats om hur produktengagemang och motivation påverkar inkongruent marknadskommunikation
To be seen is essential. Presently, the marketing of different well-known brands within the same product category is done with little variation. To marketing professionals, this creates an opportunity to market products in an unexpected way. The use of incongruent market …
En uppsats om personer som bärare av varumärken
… understand how people in different ways can take on the role as carriers of brands and understand what part they play in today’s society. Brands are everywhere today and the competitions are becoming harder and harder for the customers? attention and consumption, which is why I …
en jämförelse studie
… som finns inom industrin, skall dimensioneras för att tillfredsställande brandskydd ska uppnås. Detta resulterar i att analytisk dimensionering (dimensionering baserad på uträkningar till skillnad mot förenklad dimensionering vilken i princip följer de allmänna råden) som regel …
? ”Att” lyckas ?med ?varumärkesutvidgning ?nedåt ?av ?lyxvarumärken
… companies? within? the? fashion? industry? today? choose? to? extend? their? brands downwards? in? order? to? reach? new? customer? segments? and? hence? increase? their? profitability.? A? brand? extension? strategy? that? leverages? the? core? values? of? the? luxury? brand? …
En fallstudie av Vässarös lägeranläggning
Alla verksamheter ska bedriva ett systematiskt brandskyddsarbete, vilket fastslogs i lagen om skydd mot olyckor som trädde i kraft år 2004. Den största förändringen med den nya lagen blev att ansvaret för verksamheters brandskydd flyttades från kommunen till den enskilda …
… willing to recommend, however they often ignore potential differences among brands and how that may affect these reasons. This study is built on a quantitative survey investigating how consumers interact with brands, depending on category affiliation. The categories used were …
… between how young customers, in comparison with older, are affected by brands when buying different products. The purpose is to get a clearer idea about the brands' importance in the future and in that way also to give guidance to companies about how to best market themselves …
… purpose of this study has been to analyze the relationship between commercial brands and a subculture, with a focus on a number of elements of success. These elements could be in the nature of sale stats as well as that of influence within the subculture. All of this within the …
Anpassat till barns utrymningsbeteende?
… är i behov av hjälp vid en utrymningssituation. Detta ställer stora krav på brandskyddet, både tekniskt och organisatorisk. Syftet med denna rapport är att utreda barns beteende vid en utrymningssituation samt ställa det i relation till det organisatoriska och byggnadstekniska …
… entered the market, the customer had a relatively low attitude towards the brands. But a few years ago, something changes and nowadays, the attitude has improved. Because of this change, it's important for the storeowners and category managers to take one step further. They also …
<em>En kvalitativ studie om synen på musikrättigheter och artistvarumärken som immateriella tillgångar i musikbolag.</em>
… assets; a qualitative study about the view on music rights and artist brands as intangible assets within music companies. This paper is a study of what view representatives from Swedish music companies have on activating music rights and artist brands as intangible assets …
The retailing industry has an extremely high density of brands. In order to differentiate its offer, both retailers and suppliers, are constantly forced to come up with new ways to launch their products. A collaborative strategy between two brands is called co-branding, which …
Konkurrensklimatet i den moderna musikindustrin
… in this paper is referred to as the sociodigital change, has had on artist brands. We will also analyze the positive and negative effects that this development may have had on the already existing brand environment and lastly also review the true importance of the professional …
Effekten av en varumärkeskris på konkurrerande svaga och starka varumärken inom en produktkategori
Almost every day newspapers cover companies and brands in crisis. This should worry companies as negative publicity has been shown to have a great influence on consumer perceptions on brands. In addition, brand crises have been shown to be contagious, meaning that they also …
En studie om specialexponeringar och dess sidoeffekter med utgångspunkt i varumärkesstyrka
… strength of the exposed brand. We conducted an in-store experiment where two brands from the same product category, with different brand strength, were displayed. In connection with this, we also examined the importance of the display location in the store environment. The …
