216 uppsatser · sida 1 av 15
En varumärkesundersökning av Metro i Karlstad
Purpose: The purpose of this study is to do a brand survey of Metro in Karlstad. The study will originate from the terms ”brand identity” and ”brand associations”, where the brand identity is the organization’s desired view of the brand, and the brand associations define the …
… att de inte försöker skapa en snabb lösning för en kortsiktig ökad lönsamhet.A brand is a large part of a successful company’s strategy, and it is vital to protect and maintain the value of the brand. To create and develop a brand, the company needs a coherent strategy for which …
En studie i hur chefredaktörer för modemagasin arbetar med sina personliga varumäkesidentiteter
The theory chapter is based on a model about brand identity, ”Brand Identity Prism” (Kapferer, 2008, s.183). This model contains six elements which we have supplemented with theories about personal branding. This because the focus and theory on a person's brand identity is …
The aim of this Master's thesis is to study the public library identity from a brand perspective, how the public library brand identitity is communicated through blogs and what is communicated in them. The authors analyse the public library identity through selected concepts and …
En bildanalytisk studie av Norrlands Guld och Mariestads reklamfilmer
… the specific needs or desires. However, there is more often than not several brands that manufacture the same product, which means we also have to choose between these brands before we can calm our needs. This choice is usually an active decision. We choose a brand that we are …
Intern varumärkesuppbyggnad på Nordiska Kompaniet
Purpose: The purpose of this study is to examine how a company with a single brand is perceived as uniform, as well as how they use internal brand building to reconcile various competing actors within one brand. Furthermore the aim is to examine how staff, through internal brand …
ett sätt att kommunicera varumärkesidentitet?
… Consequently, the ability to differentiate the products is essential for the brand owners. If a brand owner does not manage to differentiate its product, it can be difficult to make the consumers realise the benefits of the product and convince them to buy it. One way to …
… Ett Varumärke, En uppfattning? Problem: When it comes to building a strong brand it is important that their brand identity, which means how they want to be perceived coincide with how their customers sees them (Melin 1999). Purpose: The purpose of this thesis has been to find …
Finns det det ett samband mellan ledarens agerande i företaget och varumärkets styrka?
The competition between brands on a market has led to a differentiation of the product range and the brands shape is more and more important to take consideration to. As a company and as a leader, you must understand the importance of working with a brand building-process int he …
strävan efter ett gemensamt ledmotiv
Background: Literature regarding brand identity within the service industry is relatively under developed. As a result one theory is used for both the service and product brands, even though there is a significant difference between a product and a service. As a result of this …
The purpose of this thesis was to illuminate how companies work with their brand identity and particularly how it is applied in their positioning. The empirical data has been collected through interviews with two companies in Sweden working with brand identity as a stated …
… competition and most firms are struggling hard to attract customers. Brands havebecome one of the most important assets for success and are often critical for the choices of theconsumers. A strong brand is often considered as a substantial value in the eyes of the consumerand …
En studie om effekten av en stark företagskulturs påverkan på medarbetarnas identitet
… relation to the environment. In this essay I have used the theory of employer branding in an analysis of the corporate culture at Ikea Barkarby, with the purpose to answer the following questions: How does the relation between the employee and the corporate culture appear from …
<em>En kvalitativ studie om fyra ledare och deras uppfattning om sina personliga varumärken samt betydelsen varumärkena har för mervärdet i deras företags varumärken.</em>
The personal brand derives from the marketing brand, and argues that a person can take control over other people’s perceptions about him or her. The personal brand can benefit the person but it can also give advantages to his or her company. The interest in, and the purpose of …
En studie av Löfbergs Lila, ZOÉGAS och Classic
AbstractTitle: Brand identity vs. Brand image ? a study of Löfbergs Lila, ZOÉGAS and Classic.Number of pages: 38Author: Jessika Löwling HelmerskogTutor: Peder Hård af SegerstadCourse: Media and communication sciencePeriod: Spring semester 2010University: Informatics and media …
