48 uppsatser · sida 1 av 4
-En kvantitativ studie
Bakgrund: Brand personality beskrivs i litteraturen som den uppsättning avpersonliga egenskaper som beskriver ett varumärke, genom att försevarumärken med mänskliga drag kan konsumenten lättare relatera ochknyta an till sina egna preferenser utifrån sin egen karaktär (Aaker …
… till kunden.Studies syfte är att bidra med förstålse samt utforska om Aakers Brand Personality Scale som skapats för att synliggöra produkters personligheter även går att tillämpa för evenemang. Den kvalitativa undersökningen utgår ifrån Aakers Brand Personality Scales variabler …
… how Swedish clothing companies create and communicate a personality for their brand. Case studies were conducted with three companies: Nudie Jeans, Koppartrans and J.Lindeberg. These firms can be considered as established clothing brands nationally as well as internationally …
En bildanalytisk studie av Norrlands Guld och Mariestads reklamfilmer
… the specific needs or desires. However, there is more often than not several brands that manufacture the same product, which means we also have to choose between these brands before we can calm our needs. This choice is usually an active decision. We choose a brand that we are …
… Today, the trademark is the heart of the company and the management of brandimage and identity require certain attention and care. In an increasingly tough business climatewhere the brand today has a central and important role, it is understandable that the companieswant to take …
A Managerial Perspective on Strong B2B Brands
Kevin Roberts has extended the comprehension of strong consumer brands to a higher level where loyalty beyond reason is established. He calls this new status Lovemarks. As the concept of Lovemark has only been applied in B2C markets, this thesis is directed to find out the …
… the broad overview about the consumer awareness of the gender dimension within brand personalities. The research contributes to branding theory and gender studies and demonstrates that consumer gender influences does not influence the perceived brand personality gender. However …
En kvantitativ studie om beståndsdelarna av och förklaringsfaktorerna till ett attraktivt arbetsgivarvarumärke -
… With the escalating competition for competent employees, a strong employer brand has come to play an increasingly important role as a means of attracting employees with a desirable profile. In this study, brand theory is applied to the results of a quantitative study of …
Människan bakom uniformen : En undersökning om hur Polisen i Uppsala länarbetar med att personifiera sitt varumärke
… avseende hur deras varumärkesbyggande stämmer överens med teorier om corporate brand, corporate brand personality och corporate brand personality traits avser besvara uppsatsens syfte. Resultatet visar att en stark koppling mellan Polisen Uppsalas varumärkesbyggande och …
betydelsen av hur ett varumärke förmedlas
… The study will also examine potential and existing customers' image of the brands and corporate brand awareness. Method: This study is based on a triangulation in which both quantitative and qualitative methods are treated in the form of personal interviews and a questionnaire …
en kvantitativ studie av Gevalias reklamfilmer över tid
Title: Brand evolving in identity shaping TV commercial ” a quantitative study of Gevalias commercial movies over time. (Varumärkesutveckling i identitetsskapande tv-reklam ” en kvantitativ studie av Gevalias reklamfilmer över tid) Number of pages: 35 Author: Julia Garellick …
AbstractBackground: Countries can be seen as brands (nation brands) with brand values that transmitto the country’s products. Country-of-origin (COO), the brands nationality, links the productto an associative network of cultural shared national stereotypes. Through associating …
Dagens olika marknader besta?r vanligtvis av ma?nga konkurrenter da?r alla konkurrerar om samma kunder vilket kra?ver mer av företagen att sticka ut fra?n ma?ngden och göra sig mer konkurrenskraftiga. En djup relation med kunden a?r da?rför av en stor betydelse som bland annat …
… real estate market. In addition to confirming that the existing framework of brand and product personality can be applied to apartments and interior, the results open up a discussion regarding social identity's impact on how buyers approach the housing market.
En studie om kompetenser och förutsättningar för nyexaminerade lärare i Sverige och Australien
… service from someone else. The marketing purpose is to create an identity. The brand has an important role as an effective competitive tool for businesses. A brand can have many different functions, which will simplify a customer's decision making process in selecting a service …
