48 uppsatser · sida 4 av 4
Syftet med uppsatsen är att undersöka individens olika dimensioner av jaget/Self-concept och dess betydelse för relationer mellan konsumenter och varumärken. Vi har valt att forma studien efter det existentiell-fenomenologiska paradigmet. Metoden är passande för att undersöka …
En kvalitativ studie av fyra globala kampanjer
… became very personal because the celebrities were reflecting their own personality in the commercials. That’s why HP was categorized as the ”personalized format” while Amnesty remained characterized as an informative campaign. Results show that these campaigns? global form of …
… purpose of this study has been to analyze the relationship between commercial brands and a subculture, with a focus on a number of elements of success. These elements could be in the nature of sale stats as well as that of influence within the subculture. All of this within the …
