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… today to use emotions instead ofinformation to attract the customers. Fashion ads are often created to form an emotion withthe consumer. It is also very important to make ads that the target group can identify with.The advertisers often try to achieve this by using models with …
en kvalitativ studie om den postfeministiska kvinnoframställningen i kvinnotidskrifternas reklamannonser
… consistently upgrade their women audience about different trends. Advertising ads that are directed toward women are enjoying being in the atmosphere of women magazines, based on their frequent presence in women magazine’s content. Postfeminism is regarded as being an escape …
… with integrating simulations using Agilents Electronic Design Automation tool ADS with customized Matlab scripts, for solving complex analog and digital radio architectures. In particular, it addresses predistortion, realized in the digital domain, of power amplifiers, modeled …
En jämförelse mellan reklamannonser då och nu
… for the past compared to today. B) Propaganda is used more often in ads from the past then in the ads of today. The purpose of this paper has been to examine whether these hypothesis are correct or not. Our conclusion was based on a qualitative image- and rhetoric analysis …
en studie om parfymannonser
… that is what our essay is about. This essay will make a research on perfume ads and see if the emotions in the ads have any connection to ad- and brand attitude. The research began with a preliminary study to make sure that correct ads were selected for the purpose of the main …
En studie av personligstyper hos dagens kommunikatörer
… of Information Science, Uppsala UniversityPeriod: Spring 2012Key words: Job ads, Professional Communicator, Public Relations Officer, Trait Theory, Five Factor Theory, Big Five, personal traits, work tasks.Title: The Independent Specialist. A study of requested personal types in …
… The marketing communication now requires a valuable content, which leads to the creation of new online advertising forms; including content marketing, advertorials, online ads and the latest rising star - Native Advertising. The last-mentioned also constitutes the basis and …
En studie av unga nyhetskonsumenters attityder till native advertising
… ad and the news site. The respondents mostly had a scientism towards native ads but because they don´t intend to pay for their news their attitudes are more indifferent than negative. However most of the respondents experienced a so called third-person effect which means that …
… för flygplan i luften och i närheten av flygplatser. Denna teknik benämns ADS-B (Automatic Dependent Surveillance Broadcast), och är tänkt att göra det möjligt för piloter att själva få information om trafik i närområdet. Nuvarande system baserar sig i huvudsak på visuella …
This study investigated how banner ads, depending on its quality and placement, can capture a user's attention while searching for editorial content in an online newspaper. Furthermore, the user's search strategy was also studied to see whether it varied depending on the …
… the area of incongruency have never dealt with aesthetics of the incongruent ads. Therefore, this thesis aims to give an understanding of the positive incongruency effects and if they are affected by the ads aesthetics. The results implicate that the aesthetics of the ad do have …
… were three major differences between the two countries. First, the two Swedish ads were much more alike than the two Finnish ads. This could be related to the differences in the party systems. Second, the use of argumentation based on ethos was more important in Finland, which …
En studie kring förskollärares syn på leken som ett pedagogiskt verktyg i barnens lärande.
… kitchen utensils in Stockholm, and an up-scale department store in Madrid.The ads, in different ways based on works of art, were evaluated as reasonably successful commercial messages. These ads, however, hardly qualified as works of art in their own right ? if that was the …
Appropriation av konstverk i annonser
… kitchen utensils in Stockholm, and an up-scale department store in Madrid.The ads, in different ways based on works of art, were evaluated as reasonably successful commercial messages. These ads, however, hardly qualified as works of art in their own right ? if that was the …
… the signaling theories indicates that higher perceived advertising expense leads to more positive effects on purchase behavior and brand perceptions. However, we believe that this does not apply for a charity organization. We argue that since charitable organizations have a …
