Webb-TV reklam
Påverkan och synpunkter. Målgrupp unga vuxna i Stockholm
Web-television; commercialInternet advertisementCommunicationVideo advertisementTelevision.Webb-tvWebbannonseringWebb-tv reklamVideoannonseringReklam
In this study the authors have explored the new phenomenon Web-TV and what attitude young adults in Stockholm have towards this media and the applied advertisement. Further the study includes search outs of other studies for the authors to draw parallels to compare their result to be able make conclusions. Finally, Web-TV is discussed how the commercial on Web-TV could be developed to be as responsive as possible regarding the consumers.