Stereotyper i den virtuella världen. Hur visuella intryck påverkar deltagares uppfattningar av virtuella agenter
Virtual agentsComputer scienceStereotypesPerception of peopleAgenter(datorprogram)Media EquationNumerical analysisSystemsControlDatalogiNumerisk analysSystemKontrollTechnology and Engineering
The purpose of this study is to examine how participants perceive virtual agents shown on a computer display. In particular, it is explored to what extent participants transfer gender and attraction stereotypes that are commonly applied in the physical world to virtual agents. Previous related studies have often explored only text or voice interfaces, without any visually appearing agents, and here indeed found evidence for a transfer of gender stereotypes. Our hypothesis was that the addition of a visual agent interface would reinforce this effect. The results support our hypothesis that participants transfer human gender and attraction stereotypes onto virtual agents, as well as that these processes are affected by the visual representations of the agents.