In this thesis we have tried to show the problems that the categorisation of ?norrlänningar? generates. We have also tried to describe what the Stereotypes of ?norrlänningar? are by examining what people say on web logs. The method we have used to find the Stereotypes in our empirical material is the discourse analyse.

The aim of this master?s thesis is to examine how male and female Stereotypes are used to describe the characters in modern detective stories for children. We have analyzed six books in the aforementioned genre written for children between the ages of 9 and 12. This essay examines which inner qualities, appearances, activities and professions are used to describe the persons? character in the analyzed books and if these Stereotypes agree with the person?s biological sex.

The purpose of this Masters thesis is to investigate if gender Stereotypes are mediated to children between 0-3 years through books suitable for their age. This thesis concerns books that are available in public libraries. The content will be analysed by using a combination of methods, both content analysis of all the books in our study and a qualitative analysis of a smaller number of these books. With inspiration from both Robert Connell and Yvonne Hirdman and their theories of gender and gender Stereotypes, this material was read and we wanted to examine if books for very young children might establish Stereotypes. Our analysis showed that many known Stereotypes are common in these books.

This study is about gender Stereotypes that occur in the magazines of ELLE and KING's advertisements in 2014. The purpose of this inquisition is by using a gender perspective to examine the interpretation of women and men, compare how they relate to the traditional gender Stereotypes. To answer our purpose of this study, a selection of 400 advertisements were analyzed based on it's content and visual expression. Through a content analysis, we could measure the frequency of 18 variables and put them in relation to each other to grasp the differences that exist between the genders. The results are presented in bar charts based on the variables that proved most interesting outcome between the genders.

This essay examines on what kind of Muslim Stereotypes exist in entertainment movies which are being produced in the West and particularly the United States. First, the focus will be on explaining the concept of Stereotypes and Islamophobia and what role the media has in the movies' production of its contents. The incident at the World Trade Center will also be discussed briefly. By using semiotic and narrative analyses the essay investigates if a stereotyped image is being used about Muslims and how Muslim main characters that have the role of being protagonists, are visualized in entertainment movies. The material that is included in the empirical analysis consists of three selected movies.

The way man divides his thoughts and sorts them into different boxes, is a cognitive activity which works alike for every person. We split peoplesexterior attributes and characteristic qualities into Stereotypes or prejudicemind patterns and treat them along those.This study examines through a qualitative method what twelve respondents (six women and six men) between the ages 16-21, think about ?intense? conceptions, which may show stereotype or prejudice ways of thinking. There spondents have been chosen regardless ethnic or economic background andare all enrolled in an upper secondary school located centrally in a Swedish big city.The purpose is to find out if there are any differences between how some young men and some young women spontaneously think in stereotypical orprejudice patterns. The result is interpreted on the basis of the social cognitive perspective and from out of theories about how people create schemes andprototypes to separate individuals and groups from each other.This study suggests that men more easily express their Stereotypes and prejudice, while women more often seem to be careful with their Stereotypes and prejudice, and end up redefining them.

The present research examined both automatic and controlled processes in newpapers ability of priming racial Stereotypes via the portrayals of people of foreign extraction. The automatic process were examined through articles which; a) involved an illegal act or b) the act was not illegal but morally questionable. Swedish-born subject?s explicit opinions against foreign people were also measured through ?The Modern Racial Prejudice Scale?. In the experiment participants read four different articles which included; Swedish person/noncrime, foreign person/noncrime, Swedish person/crime and foreign person/crime.

In this essay, the aim is to empirically and theoretically study the parliamentary debate of the child pornography law. The empirical part is an attempt to discover eventual underlying gender Stereotypes in the debate. A text analysis is conducted with material consisting of motions from members of parliament and of protocols from the parliamentary debate. In this material we try to find latent and manifest expressions of gender Stereotypes. There are several Stereotypes, which effects the argumentation and prejudice of the debate, like Stereotypes of the victims, the perpetrators and their characteristics.

The aim of this bachelor thesis is to investigate how gender Stereotypes appear in Swedish picture books. The investigation consists of literature studies and the method used is a text ?and picture analysis. By using this method, it allows us to interpret both text and pictures in the books. It is carried through by consultation of Yvonne Hirdmans theory of how men and women are two different things and that man in this relation constitutes the norm.

The purpose of this study is to examine how participants perceive virtual agents shown on a computer display. In particular, it is explored to what extent participants transfer gender and attraction Stereotypes that are commonly applied in the physical world to virtual agents. Previous related studies have often explored only text or voice interfaces, without any visually appearing agents, and here indeed found evidence for a transfer of gender Stereotypes. Our hypothesis was that the addition of a visual agent interface would reinforce this effect. The results support our hypothesis that participants transfer human gender and attraction Stereotypes onto virtual agents, as well as that these processes are affected by the visual representations of the agents..

The present research examined both automatic and controlled processes in newpapers ability of priming racial Stereotypes via the portrayals of people of foreign extraction. The automatic process were examined through articles which; a) involved an illegal act or b) the act was not illegal but morally questionable. Swedish-born subject?s explicit opinions against foreign people were also measured through ?The Modern Racial Prejudice Scale?. In the experiment participants read four different articles which included; Swedish person/noncrime, foreign person/noncrime, Swedish person/crime and foreign person/crime.

Men and women in advertising - a study of the ads in the magazines Café and Elle is an essay in media and communication studies covering 15hp. The author examines what is considered masculinity and femininity in a variety of advertisements, and which products are linked to masculinity and femininity. Besides this, the author also examines the production of happiness, and how this may differ between men and women. Although Stereotypes, myths and metaphors are examined. The essay is examined on the basis of gender theory, and theories about Stereotypes and myths.

The survey aims to investigate and analyze how the image of Sweden and "Swedish character? is produced in the correspondence between Swedish immigrants and family at home, compared to how the image of America and the U.S. is produced. The starting point is the concept of identity, which is shaped by the social group a person belongs, which can lead to Stereotypes are formed. How does the Emigrant describe his new life in letters home to Sweden? What comparisons are made? What memories are passed from the time at home? How does the picture changes over time? How does the Stereotypes change over time? The material used are remnants and secondary sources in the form of correspondence between emigrants and their relatives back home.

On July 22nd 2011, there was a terrorist attack in Norway. First a bomb exploded in the Parliament House, in Oslo; and shortly after that a man shot 69 politically active young people at a camp on the island Utöya. Throughout the weeks to follow, we could read about the victims' stories. They told of tears, fear and heroism. But who got to tell what? The purpose of this study was to see how the Swedish tabloids described the victims from a gender perspective.

The discussion about gender and ideals shown in mass media is a subject of great importance for the society in general. Media is playing an essential part when it comes to establish standards and values and we are constantly exposed to all types of impressions, whether we are aware or not. It is therefore of great importance that we understand how Stereotypes are built and to gain a deep knowledge that would enrich the area of Media and Communication Studies.The aim and focus of this study was to analyze how male Stereotypes is communicated in print advertising and how visual means of expressions helps to construct the masculinities shown. From a semiotic analysis of seven print adverts appearing in the Swedish lifestyle Magazine Café were we able to gain a thorough understanding about how male Stereotypes are communicated and built.The result showed that different kinds of Stereotypes are in fact used but it is still a hegemonic masculinity that is predominating. Traditional male characteristics are still in use but we were able to see strong indications of effemination, sexualizing and objectifying.