This thesis examines information visualization, Infographics, as a method of advertising. To answer the initial research question of what makes Infographics an appropriate method for print advertising, a practical infographic-based advertising campaign has been designed. This, together with three other campaigns, has been the basis for an analysis focused on function, appeal and persuasion. The result tells us that there are benefits to using Infographics for an advertising purpose, because the method can act both attention-grabbing and convincing, depending on how it is used and designed..

This paper is a thorough review of my internship, during which I designed Infographics at Grafiskt Center, SVT, Stockholm. The purpose has been to find out what guidelines and policies SVT has regarding Infographics while producing Infographics in a professional environment. In addition, I present the daily routine at SVT and the tools used during the work process. Furthermore, the paper contains a reflection of my work effort during the internship as well as thoughts on how I adjusted to the guidelines in question. Finally, the essay treats some examples of Infographics which I produced during my time at SVT..

This paper is a thorough review of my internship, during which I designed Infographics at Grafiskt Center, SVT, Stockholm. The purpose has been to find out what guidelines and policies SVT has regarding Infographics while producing Infographics in a professional environment. In addition, I present the daily routine at SVT and the tools used during the work process. Furthermore, the paper contains a reflection of my work effort during the internship as well as thoughts on how I adjusted to the guidelines in question. Finally, the essay treats some examples of Infographics which I produced during my time at SVT..

The student union of Karlstad University is always working for the better for the students, so they can feel safe and that their time at the university is trouble free. To get the students to sign up for a membership, the organization have to inform the students about their work and the benefits that a membership brings. The problem is that the target audience is broadbecause there are all students at Karlstad University that are of different sexes, ages and nationalities, this can cause problems when the information must be adapted to each individual in order to make it interesting. The organizations various work areas have not reached the entire audience and therefore requires an information film in which all the areas can be presented in an attractive way that makes it easy for the audience to absorb the information. A strong trend in the world of information films are the so called Infographics.