Idrottsmän och idrottskvinnor
Slaktar rekord och får folkets kärlek på kvällstidningarnas sportsidor
MediaDiscourseCDA (Critical Discourse Analysis)GenderFeminist media studiesStereotypesHeterosexual matrixMediated sports.
Purpose/Aim: The aim of this thesis was to study the construction of gender and to compare Media?s portrayal of male and female athletes.Material/Method: 140 articles covering seven famous Swedish male and female athletes were selected from two Swedish newspapers (Aftonbladet and Expressen). The articles has been analysed within the frames of Norman Faircloughs Critical Discourse Analysis.Main results: Male athletes are often described in powerful ways and are framed as being strong and successful. Skills and strengths of women athletes are often devalued in comparison to standards of hegemonic masculinity and self-control. They are often framed as women and girlfriends in advantage of the fact that they are athletes.