Hälsopromotion som ledningsstrategi
-ett sätt att få medarbetarna att identifiera sig med organisationen
Health promotionIdentityIdentity regulationControlPost-bureaucratic organizationsHälsopromotionIdentitetIdentitetskonstruktionStyrningPost-byråkratiska organisationer
Health and physical exercise has a become trend in today's society and the work with health promotion has increased in organizations. This is not only a way for organizations to get healthier and more efficient employees, but also a way to regulate the employee?s identity by getting them to identify with the organization. This bachelor essay studies how health promotion can be used as a management strategy. This is done by interviews and by performed observations at the recruitment company, Adecco, in the Stockholm region. The empirical material was collected and analyzed based on the selected theory about identity regulation. The study describes how Adecco through health promotion can regulate the employee?s identity. A pattern can be seen that goes from the individual level, by influencing the individual?s values, to a market level, in which the employees are formed to become more competitive. The study shows that health promotion can be used by organizations as a management strategy to get employees to identify with the organization.