Ha lite jävla stake!
En kvalitativ innehållsanalys av hur manlighet respektivekvinnlighet framställs i Filip och Fredriks podcast
MasculinityFemininityGenderGender rolesPower relationsContent analysisPodcastMaskuliniteterFemininiteterGenusGenusrollerMaktrelationerInnehållsanalysPodradio
The purpose of this study is, based on theories of gender and hegemonic masculinity, to studyhow masculinity and femininity is constructed and reproduced in one of the most popularSwedish podcast: Filip & Fredriks podcast. The main theory in this study is that gender issocially created and sustained by humans through language and interaction with others.The study's research questions is: How are gender roles/gender portrayed in Filip & Fredrik'spodcast? What characteristics are attributed to men and women in Filip & Fredrik's podcast?How does Filip & Fredrik's podcast represents conditions and power relations between menand women?Through an linguistic textual analysis, which is an application of discourse analysis, I seek toget beneath the surface meanings of texts and examine more implicit social meanings andideologies regarding gender. It includes an analysis of metaphors, word choices and syntax.The analysis shows underlying values and ideologies that indicates gender structures in abroader societal context. Choice of words and metaphores in Filip & Fredriks's podcastexpresses symbolism where men and male-typical attributes are highly valued, whilst womanand female-typical attributes is being devalued and representative of the opposite.Masculinities and femininities are also constructed and represented in various ways throughsentence constructions that guides the listeners in certain directions. Men are e.g. more oftenthan women in active roles when Filip and Fredrik describe different processes.Consciously or unconsciously, the presenters language establish and maintain a genderorder, gender roles and gender discourse. Dominant gender ideologies are reinforced in theeveryday conversations in Filip & Fredrik's podcast through linguistic structures and genderideologies inherent in the communication.