Folkbibliotekssponsring

As public libraries in Sweden receive the bulk of their budget from local government funding, which has stayed static or, at best, seen small increases, libraries have been faced with inadequate resources with which to satisfy increasing expectations from users. As few libraries are over-funded in the first place, ways may have to be found to combat this situation. The aim of this Masters thesis is to examine alternative sources of funding for Swedish public libraries, and my main focus of interest is that of sponsorship. The method used is a literature study combined with an empirical study, in which interviews were conducted with five persons each with long experience of working with public libraries. The literary study deals with the concept of sponsorship, and the motivations for companies to sponsor are also examined. The results show that public libraries have a great deal to offer a potential sponsor, both in terms of promotion of image or name and in terms of access to librarians skills and knowledge. It was also shown that even though the actual amount of money that libraries might raise through sponsorship is not very large, other advantages are of importance. These include possibilities to create new contacts and to promote the library and its services by making it more visible.

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