Det emotionella valet - ett alternativ och komplement till rationaliteten
FeelingEmotionEmotional choiceHeuristicsFinancialEconomic bubbleRational choiceSocial sciencesSamhällsvetenskaperPolitical and administrative sciencesStatsvetenskapFörvaltningskunskapSocial SciencesLaw and Political Science
The purpose of this thesis is to evaluate and develop a useful theory of human behavior that recognizes the importance of our emotions. The new framework, called the theory of emotional choice, is developed by a holistic method in which results from the fields of psychology, sociology and (neuro-) biology are used to mutually support the conclusions. The theory is distilled into six preliminary points, which are based on the finding that we are not thinking as logical, rational and longsighted as is often assumed. Instead the regular human thinking is suggested to be shortsighted, intuitive and ruled by our emotions and our needs for generality, causality and normality.To demonstrate the usefulness of the new framework, it is used in an analysis of financial bubbles. Additionally, the fields of negotiation, election and ethics are suggested as potentially interesting to analyze with the new theory.