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Ålderns påverkan på platsuppfattningen mellan Alperna och Svenska fjällen
We travel more to day than we have ever done before and there is an abundance of destinations to choose from. All -destinations have vantages and disadvantages and the things that are favourable for one traveller can be the opposite for another. So the questions are, why do we have different opinions about the same destination and what is it that makes us choose one destination before another?The purpose with this thesis is to investigate if the demographic factor age has an influence on the Swedish traveller?s opinion about winter destinations. The thesis also investigates if there is a link between the traveller?s demography and their opinion of a destination. As an example the authors decide to make a comparison between the Alps and the Swedish mountainsThe thesis is built on two primary source, a questionnaire study and interviews. The secondary source is literature and scientific articles concerning tourism, geography and marketing. It is also based on the homepages of Skistar and the ski lift organization.The result shows that there is a deferens in the opinions between the Alps and the Swedish mountains, due to the demographic factor age. People have different needs because of their demographics. Income and children can have an influence on their opinions and priorities. It doesn?t mean that you have children or a high wage just because you are in a certain age. But age, income and family can place people in different social-classes, where they share the same opinions and values about a destination.