We travel more to day than we have ever done before and there is an abundance of destinations to choose from. All -destinations have vantages and disadvantages and the things that are favourable for one traveller can be the opposite for another. So the questions are, why do we have different opinions about the same destination and what is it that makes us choose one destination before another?The purpose with this thesis is to investigate if the demographic factor age has an influence on the Swedish traveller?s opinion about winter destinations. The thesis also investigates if there is a link between the traveller?s demography and their opinion of a destination.

The term socken ? comparable to the English term parish ? refers to a historical geographical entity found in rural areas of Scandinavia. This entity presents a multi-layered understanding of the local rural area and is in this essay conceptualized as a place. The concept of place is central to geographic work but it is also a contested term ? discourses within the field of geography present different perspectives on place as a geographical concept and our understanding of it.The history of parishes goes centuries back.