Att åter fungera som vilken medborgare som helst - om att bli integrerad i samhället efter drogmissbruk
The decisions for investment are forward-looking and the base of a long-term strategy. The research within investment have focused on diverse formulas which are used in financial assessment, which also should be complemented with qualitative evaluation. Consequently, the focus should not only be on the execution of the formulas. Less time have been spent on research concerning what actually initiates the investment proposals and affects the decision-making. This will be highlighted in this essay. The purpose of this study is through understanding for the agency's process of investment and its possible differences, describe and explain those factors which initiate and drive the proposal of investment further in the process. The essay highlights potential differences between public and private agencies. The essay has been completed through a qualitative research point of view, through case studies on a private as well as on a public agency. The empirical material has been collected through semi-structured interviews with people who have great knowledge regarding the agencies of investment on the chosen object of study. The factors with the greatest influence during the process of investment were economy and rivals. Arenastaden was partially affected by the legislation and Holtab to a certain extent. In the case of Arenastaden, the investments were also affected by known athletics profiles and marketing. The external environment influenced Arenastaden's investments, while the internal environment affected the investments of Holtab.