ATT VÄCKA KONSUMENTERS UPPMÄRKSAMHET I ETT REKLAMFYLLT SAMHÄLLE
- Från ett företagsperspektiv
AbstractTitle: To attract costumers attention in a advertisingfilled community- From a company view Authors: Kerstin Ivarson and Diana Kuttner Advisor: Navid Ghannad. Level: Bachelor thesis in Marketing, (15 Swedish credits), Spring 2009 Key words: Media, media noice, communication tool, communication chanel, startling, advertising, advertisingfilled, message Question: How does the message from companies reach out to the customers in a advertisingfilled community? Purpose: To examine how the companies should use marketing to attract attention in a fast developed community and in that way reach the customers. Theoretical framework: The theory describes the media develop and the effective parts of different media channels. How the media noice looks today and how the customers choose with emotion and needs. Methodology: We used a deductive approach as a starting point and after that study five different companies in border of media, advertising and event. Empirical framework: Based on theory have we study five companies, Starcom, Picnic kommunikation AB, Klassons Mediabyrå, 7billion and Hansens. All companies are in the border of media, advertising and event. Conclusions: The most important of our study of marketing is to proceed from the potential customers needs because the advertising is very individual. To catch the customers attention is new, fast and effective communication channels very important. When it comes to internet, blogs and different kinds of events is the layout an important tool. The new trend of advertising is bold almost provoced that gives attention.