FYROM has a long tradition of producing Wine. Wine production in FYROM is one of the greatest contributors of the agricultural share of their GDP. The aim of the thesis is to see if the Wine production in FYROM has a comparative advantage compared to other countries that produce Wine and if FYROM is able to sustain the advantage in the future. The countries chosen for comparison are Bulgaria, Croatia, France and Italy. The methods used in the thesis are the Balassa Index and Porter?s Diamond of National Advantage.

With increasing Wine consumption and a growing assortment at available to Swedish consumers, there is an interest in understanding the decision making process of Swedish Wine consumers. In this thesis the expert phenomenon is studied with respect to Wine through Wine critic reliability: grading objectivity, understanding the process of Wine criticism and possible critic influence on consumer behavior. Two studies were performed; a qualitative in-depth session of interviews with industry connoisseurs and a quantitative analysis of 589 online Wine reviews. Our results indicate that Wine reviews are highly subjective and defy prediction through analysis of external variables. Critics are likely to judge differently based on what information they have at hand, suggesting that expectations affect grading.

This paper examines the texts written on shards from Wine-jars found at El-Amarna, Tutankhamuns tomb (KV 62) and Deir el-Medina. Information concerning the administration of Wine and its production, found in these texts, is examined. Wine was an important element in Egyptian society and a common iconographic motif in tombs at Thebes during New Kingdom.A survey on previous research on the subject is presented. This is followed by analysis of the different reoccurring elements found in the texts. A definition of the standard formulation of the Wine jar label texts is given and the minimal level of information needed for the administration of Wine production and distribution is identified. The chapter of the analysis deals with the various types of information given in the label texts, such as date, Wine classification, and function.

The aim of the study is twofold, to generate a sensory profile of Swedish Wine today and to investigate the opinion of both Wine producers and Wine experts on viticulture in Sweden and Wine from grapes grown in Sweden, achieved through a contextual analysis comprising a literature study and interviews with Wine producers in Sweden and Denmark and Wine experts from Sweden and Germany, and a sensory analysis at the company Ipsos. ?Mixed methods? was the chosen research strategy as the semi-structured interviews gave qualitative results and the sensory analysis would give quantitative results displayed as spider charts. There is a lack of studies investigating how the Swedish Wine is perceived by consumers and consumers might be unaware that the Swedish Wine, established through ?trial and error?, is increasing in quality every season, creating a need to display the sensory profile of Swedish Wine to strengthening the perception of Swedish white Wine. This study shows that the Swedish white Wine today is a Wine with a fresh, citrusy and flowery aroma and a fresh, citrusy and green apple taste, however, a sensory analysis cannot show if the attributes are those that are desired by the customer, a consumer test is necessary to conclude that. Trends point towards locally produced products, one reason why Swedish Wine has great potential, yet the future needs to be secured through job opportunities and education. Creating an approval system for Swedish Wine is suggested as a future improvement, it is a common procedure in most Wine regions.

A part of the Swedish TV-show Levande livet that aired between 1983 and 1984 was devoted to Wine. This was the first time a Wine tasting was being broadcasted in Sweden. Terms as ?sweaty horse? and ?moulded pile of leaves? ? that the Wine connoisseurs Carl Jan Granqvist and Knut-Christian Gröntoft used to describe the Wines ? became objects of both appreciation and ridicule. Their way of talking about Wine reminds of Robert Parker?s Wine language, which grew of importance from the 1970s and onwards.                      The purpose of this thesis is to try to write a history of taste.

De tillverkar våra favoritviner. Mer mat på bordet och makt att bestämma över sina egna liv. Det önskar arbetare som gör Sveriges mest sålda viner. För första gången inför Systembolaget en uppförandekod bland sina leverantörer men den missar det viktigaste: kräva en lön som arbetarna kan leva på..

How the Eucharist?s motive of communion in combination with Lögstrup?s ethics could motivate a non-alcoholic sacramental Wine in the Church of Sweden.The purpose of this essay is to illuminate the meeting between the person who gives out bread and Wine in the Eucharist and the person who receives the Wine, from tree perspectives: the communion in the Eucharist, the ethical demand of K.E. Lögstrup, and today?s knowledge of alcohol and it?s negative effects on the human being. I want to study how these three perspectives can affect the interpersonal meeting in the Eucharist when it comes to giving out alcoholic Wine, and to investigate if Lögstrups ethical demand could be used by the Church of Sweden when to decide about a sacramental Wine with or without alcohol.I have started to study K.E Lögstrup and his theory about the ethical demand, and then researched the Eucharist in the Church of Sweden and the results of recent sociological and medical research of alcohol?s effect on the individual and on society.

Concerns for the environment and our impact on it are becoming more prevalant; however, we rarely act accordingly. Consumers mainly choose products based on perceived personal benefits despite the environmental motives that increasingly affect them. The purpose of this thesis is to identify the major drivers behind the purchase of ecological Wine. A quantitative study was conducted, using Theory of Planned Behavior (TPB) as an initial starting point. The subsequent model was then completed with three variables: environmental concern, feelings and word-of-mouth.

South Africa has been among the top ten Wine producing countries for at least 20 years. Even though the land under grapevines is decreasing globally it is still increasing in Africa. The awareness of environment has strengthen the last years and South African producers experience a high demand of environmentally friendly produced Wine, especially from the European market. This demand was the driving force behind the development of the world unique sustainability certification, Integrated Production of Wine (IPW), which is inscribed in the South African legislation. What makes this certification unique is that consumers can trace their product all the way back to the farming practices owing to the identity number specified on the IPW Integrity & Sustainability seal on certified products.

Internets utveckling har banat väg för nya sätt att kommunicera. Inom den svenskavinindustrin har aktörer länge varit bundna till en icke interaktiv marknadsföring. Socialamedier och användarskapad information har blivit ett kraftfullt verktyg inom nämnda industrii takt med att konsumenter alltmer cyniskt genomskådar illa maskerad relationsretorik.Samtidigt har det svenska monopolet haft en mycket stor roll i hur kulturen ochkonsumtionsmönstren kring vininköp sett ut i Sverige. Men privata aktörer som direktkonkurrerar med Systembolaget har ställt detta i ny dager. Den största av dessa aktörer ärvinklubben Australian Wine Club.

Making decisions have always been part of human life. Political decisions consist of many participants with both formal and informal ways to highlight problems and reach the political agenda. Processes difficult for an individual to distinguish and understand surround political decision-making. The purpose of this study is to investigate the decision process for a specific political issue, Swedish Wine producers' desire to be able to sell their own Wine at their vineyard; gårdsförsäljning. This is currently prohibited in the Swedish model due to an alcohol monopoly.

Internets utveckling har banat väg för nya sätt att kommunicera. Inom den svenskavinindustrin har aktörer länge varit bundna till en icke interaktiv marknadsföring. Socialamedier och användarskapad information har blivit ett kraftfullt verktyg inom nämnda industrii takt med att konsumenter alltmer cyniskt genomskådar illa maskerad relationsretorik.Samtidigt har det svenska monopolet haft en mycket stor roll i hur kulturen ochkonsumtionsmönstren kring vininköp sett ut i Sverige. Men privata aktörer som direktkonkurrerar med Systembolaget har ställt detta i ny dager. Den största av dessa aktörer ärvinklubben Australian Wine Club.

In this study I have investigated how role playing may change young students´ attitudes and behavior. According to the Swedish National Agency for Education´s governing document, Läroplanen för de frivilliga skolformerna, 1994, the principals at Swedish schools are required to inform students about the risks connected with alcohol and traffic. Scientists bring to our attention the need for emotional information to change attitudes and behaviors. The Historical Wine- and Sprits Museum in Stockholm has arranged a role play that gives emotional information to school students in order to affect their attitudes towards drunk driving. My study is a qualitative examination of this role play.

Folk blir mer och mer medvetna om den påverkan som bekämpningsmedel har både på människan och på miljön och väljer därför ekologiska alternativ i större utsträckning. Detta leder till att efterfrågan på ekologiska produkter stiger och antalet restauranger som väljer att erbjuda ekologiska produkter som vin ökar. Det innebär också att serveringspersonalens kunskapsnivåer om ekologiska viner och dess olika märkningar måste öka för att man skall kunna svara på gästers frågor.Syftet med studien är att jämföra två restaurangchefers inställning till ekologiska viner och vilka faktorer som påverkar restaurangernas val av vin, samt vilka faktorer restaurangcheferna tror påverkar gästens vinval. Genom en kvalitativ studie av semistrukturerade intervjuer med två restaurangchefer blev resultatet att ekologiska viner och konventionella viner i samma prisklass anses vara likvärdiga i smak och kvalité. De faktorer som påverkar restaurangens val av vin är personalens personliga inställning, gästens val samt det övergripande miljötänket restaurangerna har..

   SammanfattningI detta examensarbete granskade författarna Jean Marc Brocards vin Chablis Saint Claire Vieilles Vignes, för att undersöka hur känslor, uttryck och ambitioner vidareförmedlas.Syftet är att studera en vintillverkares känslor, uttryck och ambitioner bakom sitt vin och hur de vidareförmedlas till importör, vidare till restaurang och hur det sedan förmedlas ut till gästerna i Sverige.Metoden som författarna använde var kvalitativstudie där öppen intervjuteknik användes som grund. Författarna har intervjuat tre undersökningsgrupper som består av importör, producent och restauranger.Examensarbetet visar att mellan producent och importör förmedlas känslor, uttryck och ambitioner väl, medans restaurangintervjuerna visar att vägen bryts och att förmedlingen stannar av.Resultatet visade att känslor, uttryck och ambitioner vidareförmedlas från producent till restaurang i Sverige, men att vägen bryter mellan restaurang och gäster.NyckelordNyckelorden till författarnas examensarbete var: Catering, Knowledge, Restaurants, Sommelier & Wine.    .