The aim of this paper is to investigate the subject matter of Visual communication in presentation brochures of two Swedish regions: Region Halland and Region Dalarna. My focuses are the following questions: what is the aim of the brochures and in what ways does the Visual material relate to that aim? How can strategic communication be defined through a Visual perspective and in what ways is it useful in the context of presentation brochures of the regions? What sort of communicational functions are specific for the Visual material in relation to the written language of the brochures? Lead by these questions, I start by analyzing the brochures through a textual analysis and a social semiotic approach. The result shows that the aim seems to be both political and commercial, but that the Visual elements relate more strongly to the commercial aim than to the political aim by the way they strive to present a positive image of the region. The Visual elements work in strategic ways that I define as Visual strategies.

A new Visual identity for the ski store Alpingaraget in Stockholm has been proposed as the result of this thesis. Theproposal includes a new logotype, various printed matters, design planning of the store, interior design, signs and otherapplications.The theory section is within the field of graphic profiling and with some focus on profiling in stores.A clear Visual identity is important for a company because what the company communicates internally and externallyshould be kept as consistent as possible. This is especially important nowadays when more and more similar products andstores are available. This means that the Visual identity becomes part of the competition with other products and stores.The base elements in a Visual identity are logotype, colors and typograpy. Using these elements according to rules andtemplates makes a consistent Visual profile..

Programmeringsspråken Visual C++, C# och VB.NET (Visual Basic.NET) jämförs, med tyngdpunkt på en praktisk jämförelse av fyra exempelapplikationer. Exempelapplikationen WordCount visar att Visual C++ har förutsättningar förbäst prestanda, men att även C# och VB.NET ger helt godtagbar prestanda. Valet av färdiga klasser är viktigare än språket. Ett olämpligt val kan göra prestandan mycket sämre än förväntat, medan den allra bästa prestandan ofta erhålls med en egen implementering. Applikationen FFT visar att flyttalsprestandan är bättre i C# än i VB.NET.

Falls and fallinjuries are very common in peoples own homes in various institutions. Hospital inpatients often fall during daytime in connection with their visit to the toilet. Visual impairment such as cataract, glaucoma, macular degeneration and diabetic retinopathy can cause falls. The purpose of this study was to examine patient´s records where falls and fallinjuries were documented at an emergency clinic and to examine if they were registered to Visual impairment. The records from 68 hospital inpatients from the age of 65 years and older who did fall during the year of 2004, were examined.

Car-commercials are something that many people come in contact with on a daily basis.This is a study on commercials for cars and is focusing on Visual effects that are madein post-production. In this report we are trying to find out if and how Visual effects incommercials for cars affect how the observer remembers them. The second subjects thatwe use in this report is popularity and we try to find out if and in that case how Visualeffects affect the commercials for cars popularity. We also investigated how frequentlycommercials for cars are showed on TV and how the Visual effects are in them, it givesa better foundation to the other parts.The methods we applied were interviews, quantitative and qualitative content analysisof car commercials and also observation analysis of the 6 swedish TV-channels thatshows commercials and have the most viewers, to get an idea how frequently thesecommercials are shown. The commercials that were applied in this paper was from late2011 to early 2012.

This project aims to explore how to create a working concept-based flower shop Visual identity, with focus on brandig, eco-branding and Visual communication. My main question is: How do I create effective Visual communication for an ecological flower shop? The results of this thesis are that there are things to consider when creating a Visual identity with an ecological concept. The most important question is if there is any benefit for your company to go green, otherwise positioning of your company will be hard. What I realized during the design part of my project was that if I use the methods described in this thesis and consequently applying my choices after the flower shops identifying words, a working concept-based Visual identity will be possible to create..

Sekretessbelagd.

The main objective of this study has been to explore how art therapists experience the Visual art´s that can be used in the promotion of health among people with depression - and anxiety disorders. The concept of SOC- sense of coherence has been a central term and a link between imaging and SOC were identified in the study. The underlying method in the study was a qualitative form, where semi-structured interviews were used. Through a strategic- sample five female art therapist were contacted, who all came to participate in the study. The study is essentially based on hermeneutical method and the analysis of interview material has been analyst by using thematic analysis.

The purpose of this paper is to examine the role of logotypes within the Visual identity and identify possible reasons that motivate companies to change their logo. This paper should also clarify how different parts of the Visual identity affect each other and how they are interconnected. The thesis research question is formulated with the purpose in mind and has led to the following question: How can a logo change contribute to enhanced Visual identity? Since we wanted to obtain a better understanding of the chosen research area with help of interviews have we chosen a qualitative method for this thesis. During the process we have let the empirical material control the chosen theories.

This is a project with the main purpose to create a Visual identity and platform for the release of the new started record label Human vs Environment, by finding a form and logotype for the homepage and packaging of the first vinyl ep record by the artist Mr Kaizen. This has also been an exploratory work with the target to get a broader competence in the field of Visual communication and increase my understanding of the designs communicative aspects of running a design project with an external partner from concept to finished product..

The aim of the present study was to investigate the effect of sensory modality on short-term memory recall. An exploratory, cross-sectional study was performed. A total of 119 individuals participated. There were 70 female and 49 male subjects, aged 4 to 80 years (M=34,3). The participants were presented with 12 different objects in auditory, Visual or auditory/Visual mode over a period of 24 seconds.

År 2014, var kläder och skor två av de varukategorier som resulterade i flest transaktioner online, i Sverige. Till följd av att e-handeln växer, behöver företag inom modeindustrin utveckla sin Visual merchandising online, så att den är lika effektiv som i fysiska butiker. De amerikanska forskarna Ha, Kwon och Lennon (2007) utvecklade i en studie en taxonomi där de undersökte Visual merchandsing-element på den koreanska och amerikanska e-handelsmarknaden. Syftet med denna studie är att testa den taxonomi som Ha et al. (2007) utvecklade, på e-handelssidor riktade mot den svenska marknaden.

In this report I will describe how an art-directed fluid effect for motion picture can be achieved. This effect will be an explosion with a Visual style that is congruent with Pixar's movie Up. To begin with I will analyze the Visual components that are used in Up and control the fluid simulation to get the desired Visual style. I will briefly explain the background of my thesis, why it is interesting to create designed effects and why it is hard to design fluid effects. In the method I will explain my work process and some of the challenges that arises.

This thesis examines how techniques from place marketing, developed to market places, can be used in the process of designing a Visual identity for an institution. The thesis is a case study of the development of a new Visual identity for the public art institution Malmö konsthall. The essay presents Malmö Konsthall, defines the term Visual identity and describes the main principles in place branding. I then define target audiences and key values, discuss the application of place marketing principle and go through the design process of the new Visual identity. The process showed that theories about flagship buildings, signature design and signature districts have the biggest influence on the design.

This essay examines the Visual art of Helena Blomqvist with theory of performativity from Judith Butler among others, with a focus on the potential of Visual art to question and dislocate norms. It consists of an analysis of three works of art from three aspects: the work of art, the viewer and the situation, and eventuates in an analysis of how the works relate to representation and norms. The construction of the works is related to Butler's theory of identity construction..