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En kvalitativ studie av fyra globala kampanjer
… is to create an understanding regarding global advertising as well as the scientific debate that’s going on within the subject. The scientific research has been debated for a long time regarding advertising that’s positioned globally; whether it should be standardized or …
utomhusreklamens inverkan på stadsmiljö och stadsliv
… and it’s part in a larger context I have developed strategies and thoughts about how to act to make advertising as positive as possible in the city environment.
En fallstudie om vilka faktorer som är viktiga för att reklambyråer ska överleva på den alltmer konkurrenskraftiga och överetablerade marknaden
Background: Change factors have appeared in advertising and customer understanding has grown among companies, which have led to important competitive advantages. Advertising agencies are not the only ones benefiting from this expertise anymore, but companies are starting to thus …
En kvalitativ studie i reklamproducenters syn pa? viral reklam i Sverige.
… examine a few Swedish advertisment producers opinions on the subject of viral advertising and especially the ethical aspects of hidden viral advertising. The specified purpose of this paper is to: To clarify the underlying reasons for the use of viral advertising. To clarify the …
Along with the increasing trend of online advertising comes an increasing avoidance behaviour from the observers. The marketing communication now requires a valuable content, which leads to the creation of new online advertising forms; including content marketing, advertorials …
… that it has never been easier for the marketer to create and distribute advertising messages. The technical development has created new possible channels, which in addition to the traditional advertising media has resulted in consumers encountering loads of commercial messages …
Despite narrative advertising being an increasingly popular strategy among brands today, little research has examined the different expressions of repetition variation strategy in comparison to its alternative, argumentative advertising. Still unexplained is whether the …
en kvalitativ studie om den postfeministiska kvinnoframställningen i kvinnotidskrifternas reklamannonser
… and girls, due to the fact that they consistently upgrade their women audience about different trends. Advertising ads that are directed toward women are enjoying being in the atmosphere of women magazines, based on their frequent presence in women magazine’s content …
En jämförelse mellan gerillareklam och traditionell reklam
… and brand attitude. The authors also found that the intentions to talk about the brand and its advertising as well as the buying intentions were far greater when guerrilla advertising was used. The strongest contributing factors were creativity, entertainment, interestingness …
effekter på upplevt reklamvärde och köpintention
… of the effects of ”advertising talk”, i.e. comments, discussions and opinions about advertising. Despite its prevalence quantitative research on advertising talk has been scarce and this study is thus an attempt to fill in some blanks. Hypothesizing that advertising talk will …
The thesis examined whether there is a distinct boundary between art and advertising. The collected data showed how art and advertising are linked to each other and also differ from each other, in particular through the latter half of the 1900?s. What was happening in society …
Myth or Reality?
… the theory, there are three external factors that influence the creation of a global advertising. These are legislation, language and culture. The analysis consisted of two parts; first included a comparison of the legal environment in both countries. It focused on the …
en studie av reklambyråers förutsättningar för ett socialt ansvarstagande
… we find ourselves in a contradictory situation when CSR in many cases is about exposure of the responsible corporation. Purpose: The purpose of this thesis is to explain whether CSR can be applied to advertising agencies, by describing in which way their conditions limit …
This paper supports the thesis that creative consumer advertising also can be used as a recruitment tool. By increasing the level of creativity used in their communication, a company can affect the attractiveness of themselves as future employers. The creative advertising …
The purpose of this essay is to investigate how consumer advertising has an effect on other groups than the intended, the so-called extended audience of advertising. Previous research shows that consumer advertising can influence investors and employees of a company as well as …
