This essay deals with the subject of the use of news Medium amongst the students inKarlstads University. The presentation of the problem is about illustrating the or thoseMedium that is the most used amongst the students, and also which one, ore which onesof the news Medium the students puts largest trust in. This subject was chosen with thepurpose to illuminate patterns and attitudes of and to news Medium, to make it easierfor eventual research in the future to connect these patterns and attitudes with theparticipation in political elections. The subject in question is interesting because of thefact that the news Medium is one of the largest sources of information for the citizensknowledge?s about the society, and the citizen?s attitude to the news Medium mightpossibly have the ability to affect people?s commitment in politics.

Marketers are today confronted with new forms of media and tend to use different strategies to exploit these media. The podcast Medium has emerged in a time of changes in terms of media planning. By using stimuli containing identical context with different forms of advertising, this thesis seeks to explore whether ads, sponsorships or product placements is more favourable for an advertiser to practice in the podcast Medium. The purpose of this study is to investigate the differences in communication effects, such as attitude towards the brand and purchase intention, depending on the form of advertising. Testing if previous research, made on the same format but in different media, is applicable in the podcast Medium carries out the study.

Many sources point to the same conclusion; throughout the history the research sphere, mass media, governmental industry policies and public life in common have not paid the same attention to Medium-sized companies as to small, new or large companies in Sweden. Yet, there are some researchers claiming the need for the Medium-sized companies to grow, becoming tomorrow?s Swedish new large companies. Hence, the need for understanding the specific growth conditions of the Medium-sized companies are definitely clear. This study aims firstly to identify whether there are specific requirements and obstacles for growth in connection to being a Medium-sized company.

At several occasions, an important question has been brought forward within the world of advertising and media. This is the question of whether or not ?good? advertising should be encouraged by the media. The question has an origin in a belief that such advertising can create values not only for the advertiser, but also for the Medium. Although this question has arisen in business media, and although many managers work from the assumption that such relationship exists, there are none or little proof that it actually does.

The aim of our study was to examine Swedish crime reporters? approach to the social Medium Flashback. Our main focus was the crime reporters? use of the Medium Flashback, and attitude towards their own use of media ethics in relation to the Medium Flashback.Flashback as a Medium is not obliged to any media ethics and lacks a legally accountable publisher. In the search for information about committed crimes people tends to visit Flashback for the information that the traditional media cannot offer.

Jag har skapat en kort serieroman med tillhörande cd-skiva där bilderna, texten och musiken formar en helhet vilken blir som störst om alla element tas del av samtidigt. Min frågeställning har varit: hur skapas ett nytt Medium genom att kombinera musik med en serieroman? Syftet med det här arbetet har varit att skapa ett Medium som på bästa sätt drar nytta av musikens och serieromanens styrkor och att kombinera dem på ett sätt som inte gjorts förut. Jag kommer i den här uppsatsen förklara hur jag kom på den här idén, vad jag sedan skapade för produkt och hur min arbetsprocess såg ut. Slutligen resonerar jag kring vad jag kunde gjort annorlunda och hur mitt arbete kan vidareutvecklas..

The aim of our study was to examine Swedish crime reporters? approach to the social Medium Flashback. Our main focus was the crime reporters? use of the Medium Flashback, and attitude towards their own use of media ethics in relation to the Medium Flashback.Flashback as a Medium is not obliged to any media ethics and lacks a legally accountable publisher. In the search for information about committed crimes people tends to visit Flashback for the information that the traditional media cannot offer.

The aim of our study was to examine Swedish crime reporters? approach to the social Medium Flashback. Our main focus was the crime reporters? use of the Medium Flashback, and attitude towards their own use of media ethics in relation to the Medium Flashback.Flashback as a Medium is not obliged to any media ethics and lacks a legally accountable publisher. In the search for information about committed crimes people tends to visit Flashback for the information that the traditional media cannot offer.

Mast cells have for a long time been known to accumulate around tumors (Maltby et al., 2009). Studies show that they may be important and sometimes essential in tumor angiogenesis, tumor growth and metastasis of tumors (Soucek, et al., 2007; Xiang et al., 2010). In an expression array study (Wensman et al, submitted manuscript) performed on mouse mast cells exposed to tumor conditioned Medium, the gene 4-1BB was among the most up-regulated genes compared to control Medium. 4-1BB codes for a membrane receptor protein of the tumor necrosis factor superfamily and has been shown to be important in T cell regulation in tumor diseases. This study was performed to investigate if human mast cells up-regulate 4-1BB when they get exposed to tumor conditioned Medium.

The purpose of this essay is to study the role of web radio in Sweden. To fulfill the purpose we have done a case study of two Swedish radio stations: Sveriges Radio AB, which is a public service station, and a commercial station called Mix Megapol. By interviewing two persons from each station and analyzing the contents of their web sites, we have tried to see how the relationship between radio, Internet and web radio looks like. Thus, our method is qualitative. We have come to many conclusion of which some are: The new Medium web radio borrows qualities from the traditional radio.

Kandidatarbetets syfte är att undersöka mötet mellan människa och Medium genom att undersöka hur människor relaterar till och tolkar mötet med ett Medium. Undersökningen tar sin utgångspunkt i flera tänkbara kunskapsfält, bland annat posthumanism, transhumanism, tolkningsvetenskap. Dessa kunskapsfält prövas sedan i en gestaltning för att avgöra om kunskapen är relevant i förhållande till vårt ärende..

It appears that it has never been easier for the marketer to create and distribute advertising messages. The technical development has created new possible channels, which in addition to the traditional advertising media has resulted in consumers encountering loads of commercial messages every day. Unfortunately for the marketer, the overload of messages has contributed to an extensive advertising avoidance. This forces him to think outside the box in order to come up with attention-grabbing and innovative methods to reach out to consumers. This paper aims to examine if facilities for group exercise classes at fitness centres could be a potential advertising Medium due to the unexpectedness of encountering advertising in those premises.

Titel: Innovate or Stagnate! ? Open innovation in manufacturing small and Medium-sized businesses in Småland.The purpose of the study is that, from a leadership perspective (innovationmanagement), create a better understanding of open innovation in manufacturing small and Medium-sized enterprises. The study therefore intends to contribute to the understanding of how open innovation processes leads to greater innovation in manufacturing small and Medium sized businesses.We have used a qualitative research method and adopted an abductiveapproach. We made interpretations and created meaning based on our research results.Our theoretical framework is based primarily on Chesbroughs (2003) research on open innovation. Based on this model, we have selected a number of other theories, which we perceived as prerequisites for small andMedium sized companies in open innovation processes.

The importance of micropropagation has increased to provide the increasing fields with true to type and healthy plants. Traditional plants are growing on solid agar-based Medium but lately liquid Medium has become a new opportunity. This study has focused on a new bioreactor, developed on large scale micropropagation. Potato (Solanum tuberosum L. ?Semlo?), raspberry (Rubus idaeus L.

Jag söker svaret på frågan om texttrogenhet vid adaption från text till film är önskvärt. Ska man sträva efter att återskapa texten i ett nytt Medium, eller ska filmen ses som en ny skapelse?Det har idag blivit en naturlig reaktion att genast utnämna filmatiseringen till förlorare samtidigt som det länge pågått debatter om huruvida litteraturen kommer att försvinna i skuggan av filmversionerna. Många väljer idag att se filmen istället för att läsa den litterära förlagan.Efter kortare genomgång av forskning och en studie av två välkända barnböcker har jag fått en djupare förståelse för hur de båda medierna står i förbund med varandra. Text och film är två skilda Medium som försöker mötas.