Abstract: Purpose: The purpose of this study is to describe the situation for independent Hotels. With a thorough case study of ?The Grand Hotel in Lund? ,our intentions is to gain knowledge about the demands a Hotel must keep up with in order to be a successful independent Hotel, in a market dominated by chain-constellations. Methodology: An abductive method is used as the study form the basis for hypothesis. The first part of the thesis, which describes the line of business, is based primary on secondary data.

Photography has a big role in information sharing today. Especially in the Hotel industry where it is the closest thing a customer can get to the product that is being sold. This study intends to find out how you can make use of rhetorical models and techniques of photography to enhance the communication skills of photos of Hotel rooms. The main focus was to understand the difference between informative and emotional photographs and what consumers themselves focus on when choosing a Hotel, and also how to use the collected information to create a larger buying interest through Hotel photography. Using previous research work and quantitative data collection method, we have concluded that the informational and emotional photography methods have obvious differences but also many similarities, and are most effective used together and that the Hotel consumer is more aware of the images influence then we assumed..

Photography has a big role in information sharing today. Especially in the Hotel industry where it is the closest thing a customer can get to the product that is being sold. This study intends to find out how you can make use of rhetorical models and techniques of photography to enhance the communication skills of photos of Hotel rooms. The main focus was to understand the difference between informative and emotional photographs and what consumers themselves focus on when choosing a Hotel, and also how to use the collected information to create a larger buying interest through Hotel photography. Using previous research work and quantitative data collection method, we have concluded that the informational and emotional photography methods have obvious differences but also many similarities, and are most effective used together and that the Hotel consumer is more aware of the images influence then we assumed..

Välkommen till Paradise HotelFanny Fellman, Moa Grönroos och Hanna WedénVetenskaplig Rapport B MK045G 7,5 hpHöstterminen 2013-2014Problemformulering och syfteSyftet är att undersöka tv-tittarnas motiv för att titta på Paradise Hotel och hur upplevelsen av programmet påverkar tittarna.Metod och materialEnkätundersökningar där svaren redovisas i stapeldiagram med beskrivande texter.HuvudresultatResultatet vi kom fram till var att majoriteten av tittarna tycker i största allmänhet att dokusåpor är bra. Tittarna följer Paradise Hotel för att se andra människor göra bort sig på TV och de ser på programmet för att det är ett tidsfördriv. Det som underhåller tittarna är spänningen i att bevaka dramat bland deltagare och i gruppen. Den större delen av tittarna påverkas inte av serien och tittarna upplever programmet som att deltagarna enbart deltar för att bli kända senare..

This thesis seeks to investigate how Swedish first class Hotels by use of IT can improve customer service and thereby increase the share of loyal guests. The authors have conducted a qualitative study predominantly consisting of an interview-based case study at one of Stockholm?s largest independent Hotels. To get a broader and more generalized picture of the Hotel industry four smaller studies at other Hotels in Stockholm were also conducted. The findings suggest that the use of IT can improve the communication between the Hotel and its guests and make possible a continuing relationship between visits that strengthens guest commitment.

The purpose of this thesis was to illustrate the use of internal marketing in the Hotel industry. It was decided to conduct a case study on two Hotels in the same region, Quality Hotell Statt and Pite Havsbad. The case study is based on personal interviews with the managers of each Hotel, who have the ultimate responsibility of the internal marketing work. The research questions were based on why the Hotel industry work with internal marketing and how the Hotel industry work with internal marketing. The study showed that the Hotel industry work with internal marketing on daily basis to get low employee turnover rates, increased employee job satisfaction and high quality services.

The Hotel industry in Stockholm is characterized by intense competition, and within the next couple of years the construction of a number new Hotels is planed. As the number of Hotels in Stockholm increase, the competition will increase and the importance of having well functioning strategies will become vital. The purpose of this essay is to examine how two Hotels within the Hotel industry in Stockholm experience and handle the competition. The two Hotels that are included in the study are Clarion Hotel Stockholm and Scandic Continental. The essay derives from models and theories that are related to marketing and competition.

This essay in Art History treats the former Central Post Office in Gothenburg, Sweden, and its recent transformation into a luxury Hotel. The magnificent original building in neo-classical style, inaugurated in 1925, has been supplemented by a twelve stories high tower in postmodern style containing Hotel rooms and suites, creating a complex architecture. The approach of this essay is that of ?lived architecture?, that is, how people experience and act in relation to the building. It is argued that the history of the building is rewritten in the marketing of the Hotel and the management?s concept of creating a comfortable ?mini-world?for its guests.

Service quality occurs in service encounters where both customers and employees come together in an interaction. It is therefore important that the staff give their best because the interaction usually takes place in real time, which is referred to as the moment of truth.The aim of this study was to find out how luxury Hotels are working to ensure good service quality, and how the staff are motivated to deliver this service. We wanted to examine this from a management perspective, and an employee perspective. Information was gathered through various interviews, where the staff at the Hotel Kämp in Helsinki and at the Sheraton Hotel Stockholm participated.Survey results show that employee motivation, training and empowerment have a significant impact to provide service in high quality. The results also show that the surveyed Hotel, to certain level work in the same way, but it reveals some differences even when both Hotels are part of the same concern..

The municipality of Sandviken is in a state of strong growth. This affects the need for more Hotel rooms in Sandviken, in a way that it?s profitable to invest in a new Hotel. Sandvikens largest company, the steal industry Sandvik AB, grows just like Sandviken, and have great influence on the need of more Hotel rooms. Today there are three Hotels placed in Sandviken, and these Hotels aren?t enough when the pressure of Hotel guests is at its top.The purpose with the project was to analyse the criteria?s that are important for localization of a new Hotel in the Sandviken, and to clarify what kind of Hotel Sandviken is in need of.

Purpose: The purpose of this essay is to study how the Hotel chain Radisson SAS works with prolonged customer relations with their business clients, with other words the clients that have business agreements with them.Methods: This study will contain an inductive approach and qualitative methods. The qualitative research method is in the shape of a deep interview with the sales manager of Radisson SAS and qualitative interviews of chosen business clients to the Hotel.Results: The results of this investigation show that business clients are controlled by what kind of agreements their company has.The companies sign agreements with Hotels and Hotel chains that are able to satisfy big parts of their needs, if not all of them.With the help of flexible solutions, a well known brand, and good relations, Radisson SAS has made sure that their business clients have prolonged their agreements.They are a global Hotel chain near transports, and business clients feel secure with Radisson SAS..

Avsikten med denna uppsats har varit att granska deltagarna i Paradise Hotel 2013/14 ur ett genus- och gestaltningsperspektiv och undersöka vilka stereotyper som gör sig synliga i programmet. Undersökningen har skett i form av en innehållsanalys med teorierna; bilder och tilltal, genusteori och gestaltningsteori som grund.Det utvalda materialet utgörs av ett strategiskt urval av åtta händelserika scener. I det första analyssteget granskades handlingen i scenerna, därefter gjordes en granskning av innehållet i scenerna utifrån tre olika teorier; bilder och tilltal, genusperspektivet och gestaltningsteorin.Resultaten visar att genusordningen i Paradise Hotel bekräftar bilden av dagens ojämställda samhälle. Alla scenerna reproducerar teorierna om ojämna könsförhållanden och stereotypskapandet..

This paper examines how themed Hotel companies work with innovation and innovation processes to meet the demands of todays market.. To get a deeper understanding the paper is focused on three separate Hotel companies in Sweden. The paper is based on a qualitative method. The paper starts with a methodology chapter, followed by an explanation for a number of concepts that are central in the paper. Here, the reader will also read about the concept of innovation, and innovation processes. This is followed by a number of innovation processes in tourism.

Colour has encountered to be a significant part in marketing, which advantageously can be used in todays competitive market. Therefore, the purpose of this study is to analyze the colours varying associations and present ideas how colours can affect the Hotel business. In coherence with the purpose we deveoled the research question, which resulted in following: How can Hotels affect their servicescape and identity by the help of colour?The study has a qualitative method that began in an empirical problem that has been tested against theory, which subsequently developed the research question. This implies that our study alternated between induction and deduction.

Internal marketing is according to the theories especially important in the service industry. The purpose of this thesis was to study how service companies work with internal marketing and especially motivation. Our case study, based on interviews conducted on Malmia Hotel in Skellefteå, showed that internal marketing plays a vital part in the companie´s success, and that internal marketing is an ongoing process at Malmia Hotel. Our study also showed that Malmia Hotel works with internal marketing according to the recommendations of the theories..