This paper deals with the question of why companies choose to go on trade Fairs and exhibition examines how the media works. The essay's main focus is on stand contractors and why those hired to produce other company stands. The study is based on three interviews, a visit to a trade fair and a questionnaire survey. Together with the relevant literature is given a clear picture of how companies are thinking in their choice of attending the Fairs, but also why stand contractors are involved in the process. We concluded that some companies do not know why they participate in Fairs and many feel compelled to contribute to not be forgotten in the market.

Student recruitment is a subject that seems to be forgotten in the theory of event communication. Yet the area has some specific reoccurring features. Our purpose was to examine these specific features and how to work with these in the best way, and also see how to get the most out of the event communication to the young at event and Fairs. Special features we have looked at are the student ambassadors ands their impact, the meaning of a give-away and also if there are any essential factors to get in contact with the young at Fairs and events, and if new technology had an important role to play in the area.Our research has been inductive, and therefore, we have created our own theory and reflected it to the larger topic of event communication and its theories. Our research method has been triangular, both quantitative and qualitative; interviews with those who work with student recruitment, and surveys to young people in upper secondary school.Our study showed the importance of student ambassadors and their specific task to be nice, friendly and outgoing.

Concept - detail - buildingStockholm International Fairs, new main entrance I studied at the KTH School of Architecture from 1995 to 2000. After completing my studies I wanted to work in an office that had a structural way of thinking and that knew the building process; I therefore chose to work for Rosenberg Architects. I have worked on a number of projects, among them several for the Stockholm International Fairs, from the Rica Talk Hotel and Hall AE, to the new main entrance.In the projects we undertook at the School of Architecture we had to identify and draw details that were central to our concepts. I have here identified some key details that we considered to be essential for the concept in a built project; the new main entrance of the Stockholm International Fairs completed in 2013. The entrance has complex logistics with multiple intersecting flows: exhibitors, employees, journalists, VIPs and others.

Denna C-uppsats studerade ett urval av livsstilstidningen Vanity Fairs omslagsbilder med hjälp av en semiotisk analys. Detta för att belysa egenskaper i omslagsbilderna vilka kunde visa hur män och kvinnor representerades och vilka ideal rörande fysiska attribut de uppvisade. Detta var uppsatsens syfte och frågeställningarna beträffade hur representationen av könen såg ut, om det fanns några tydliga skillnader och hur könsrollerna såg ut då båda könen figurerade på ett omslag. Frågeställningarna rörde även vilka ideal för män och kvinnor om fysiska attribut, om några, som porträtterades på omslagsbilderna och om, och då i så fall hur, de avvek från idealen. Materialet bestod av sex omslagsbilder från Vanity Fairs utgåvor under 2011.

Concept - detail - buildingStockholm International Fairs, new main entrance I studied at the KTH School of Architecture from 1995 to 2000. After completing my studies I wanted to work in an office that had a structural way of thinking and that knew the building process; I therefore chose to work for Rosenberg Architects. I have worked on a number of projects, among them several for the Stockholm International Fairs, from the Rica Talk Hotel and Hall AE, to the new main entrance.In the projects we undertook at the School of Architecture we had to identify and draw details that were central to our concepts. I have here identified some key details that we considered to be essential for the concept in a built project; the new main entrance of the Stockholm International Fairs completed in 2013. The entrance has complex logistics with multiple intersecting flows: exhibitors, employees, journalists, VIPs and others.

Purpose/Aim: To identify which channels of communication are most effective in conveying consumer brands to students. The main areas of research are social media, brochures , employees, and face-to-face interaction as with job Fairs, study visits and lectures.Material/Method: Group interviews, literature, electronic sources, Internet sources.Main results: The results of the study show that employees are seen as the most trustworthy source since they are thought of as the most honest. Social media are seen as the communication channel with the broadest range of information but with the possibility of appearing unproffesional. Brochures were considered to be the least effective communication channel as these are rarely read and when they are, often seem contrived and give an overly rigid impression of the company. Face-to-face communication was considered to be the most effective way to gain a professional connection but was as viewed upon with certain skepsis due to the companies tendencies to at times present a false projection of themselves at events such as job Fairs.

SammanfattningKandidatuppsats i företagsekonomi, Ekonomihögskolan Växjö UniversitetLogistik, EKL 361, våren 2007Författare: Andreas Gustafsson, Hannes Jonsson, Christian PalmgrenExaminator: Petra AnderssonHandledare: Roger StokkedalTitel: Logistisktjänster och organisatoriska lösningar i samband med mässor och evenemangLogistik är ett område under utveckling. Mäss- och evenemangslogistik är inget undantag.Det finns skillnader mellan mässor och evenemang ur flera synvinklar. Logistikföretagen agerar därför inte alltid på samma sätt vid mässor som vid evenemang och det tyckte vi kundevara intressant att studera. Vi valde att koncentrera studien mot logistikföretagens logistiktjänster och organisatoriska lösningar och därmed följande problemformulering:Vad särpräglar logistikföretagens logistiktjänster och organisatoriska lösningar vid mässoroch evenemang?Vilka likheter och skillnader finns mellan mässor och evenemang gällande logistikföretagenslogistiktjänster och organisatoriska lösningar?Uppsatsens syfte är att beskriva logistisktjänster och logistikföretagens organisatoriska lösningar i samband med mässor och evenemang.

AbstractTitle: Brand communication ? An analyze of Borka and BayIcons communicative labor in relations with WJOS. (Varumärkeskommunikation ? En analys av Borka och BayIcons kommunikativa arbete i relation till WJOS)Number of pages: 53 (55 including enclosures)Author: Johan LarssonTutor: Göran SvenssonCourse: Media and Communications Studies CPeriod: Second term / autumn 2007University: Division of Media and Communication, Department of Information Science, Uppsala UniversityPurpose/aim: The purpose of this essay is to study how two small Swedish clothing companies, Borka and BayIcon, manage their brand communication. Brand communication includes work with target groups, brands, media and finally communication in a bigger perspective.

SYFTE: Vårt syfte är att analysera Sandvik AB:s mässdeltagande genom intervjuer med nyckelpersoner inom företaget. Fokus ligger på hur dessa uppfattar företagets medverkan på mässor. Dessutom har vi efter samråd med Sandvik AB valt att presentera förslag till hur företaget kan effektivisera sin mässmedverkan.METOD: De empiriska data som insamlades skedde genom intervjuer med anställda vid Sandvik AB:s bolag. Våra intervjuer genomfördes med en kvalitativ metod. Vi ville skapa en öppen dialog mellan oss och respondenterna varav frågorna framställdes med detta i åtanke.

This is a booklet with information and inspiration about precast retaining walls. The three chapters contain information about concrete as a material, how the surface of the wall can be altered, and a chapter with ideas for a new precast wall. I have obtained information through books, interviews, lectures and Fairs. The retaining walls on the market do not correspond to the requirements of the Landscape Architects I have interviewed. I have therefore considered their opinions in the chapter containing my new ideas for new retaining walls.

This paper presents the creation of a strengthening visual profile for StretchFlex UF. The project consists of an external as well as an internal part. The external part is on the order of the company StretchFlex. The company is created under the education concept by the name of Ung Företagsverksamhet (Young Entrepreneurship) and has passed on to the Swedish Championships in Young Entrepreneurship at the Stockholm International Fairs. Of that we have been commissioned to develop an updated logotype for the company, for the current does not keep proper quality according to the client.

The aim of this essay is to examine how important marketing and networking is for the meeting industry in Stockholm. The meeting industry is one of the most profitable areas of the tourism industry today and a major contributor to economic growth in Sweden. The meeting industry has grown rapidly in Sweden and Stockholm has during the last five years been one of the ten most popular congress cities in the world. This has resulted in that the city has become a strong competitor to other European cities.Stockholm International Fairs are for example the largest trade fair organizer in Scandinavia and Stockholm Waterfront Congress Centre is the new arena of opportunity.However the marketing and a broad network is necessary for meeting facilities if their aim is to be successful. Marketing contributes to the meeting facilities establishment and makes it well known for the potential market, while the collaborations and relationships is important for facilitating their work.

The food industry is an important part of the Swedish economy, It is the fourth largest industry in Sweden in terms of number of employees and production value. Due to the increasing globalization, the Swedish food industry faces new conditions and challenges. Through the Swedish membership in the European Union in 1995 a whole new era of competition began for the Swedish agriculture and food industry. Markets that previously were closed now opened. In retrospect, it should be noted that the Swedish food industry managed well.

The purpose of this study is to examine how immigrant authorsare mediated in texts. The study is based on three magazines which are directed towards the library sector. These texts have been published from the year 2000 to the year 2012. The study focuses on two of these magazines, namely Bibliotek i Samhälle and Biblioteksbladet. The study focuses on authors who write in the swedish language, but who still seem to be perceived as immigrant authors.

Material handling is a term that includes all kinds of handling of material from a raw product to a finished one. ABB is active in the following segments; foundry, packaging and palletizing, metal industry and plastics industry.The demands for efficiency and reliability have been set very high in the industrial sector. Optimizing of the material handling will give the company higher cost-effectiveness. Around the robot there are different kinds of material flows, to optimize the cycle time, consisting of carriages combined in different ways.Motion Control is a complex system with main functions such as; positioning, synchronizing, indexing and more. The products in the system need to cooperate to make these functions possible therefore integration of motor- and servo products are important.