Mässa tur och retur
En intervjustude, enkät och observation
This paper deals with the question of why companies choose to go on trade fairs and exhibition examines how the media works. The essay's main focus is on stand contractors and why those hired to produce other company stands. The study is based on three interviews, a visit to a trade fair and a questionnaire survey. Together with the relevant literature is given a clear picture of how companies are thinking in their choice of attending the fairs, but also why stand contractors are involved in the process. We concluded that some companies do not know why they participate in fairs and many feel compelled to contribute to not be forgotten in the market. Some of the most important parts of the exhibit is to have a message that reaches out to visitors and potential customers. It is also important to have staff that are committed and understand the company's objective of participation. We even came up to the booth contractors can contribute to a better outcome. Through the resources and experience of the industry development stands to customer requirements and message.