The use of Entertainment in various kinds of business events has recently increased in popularity among Swedish firms. Often, stand-up comedians are hired to entertain the employees or customers during these happenings. Generally, the firm invests a considerable amount of money in this service and is furthermore willing to pay a premium for a famous comedian. Although the market for this type of service is fairly large, the knowledge of the motives behind the investments is yet limited.A grounded theory study is carried out exploring the purpose of the Entertainment as well as the rationales behind the preference for a famous comedian over an unknown. Two general types of contexts (internal and external) are identified and a number of objectives related to each type are distinguished.

This essay examines on what kind of Muslim stereotypes exist in Entertainment movies which are being produced in the West and particularly the United States. First, the focus will be on explaining the concept of stereotypes and Islamophobia and what role the media has in the movies' production of its contents. The incident at the World Trade Center will also be discussed briefly. By using semiotic and narrative analyses the essay investigates if a stereotyped image is being used about Muslims and how Muslim main characters that have the role of being protagonists, are visualized in Entertainment movies. The material that is included in the empirical analysis consists of three selected movies.

Syftet är att beskriva ett projekt inom Entertainment och identifiera dess Key Success Factors. En fallstudie gjordes av privatteaterproduktionen HippHipp! [paw rihk-titt] som gavs i Lund 2003-2004. I en induktiv studie genomfördes nio stycken intervjuer som resulterade i ett empiriskt material. Detta material analyserades och relaterades till teorier om projektledning (Briner m fl), adhocrati (Mintzberg), Key Success Factors (Grant) och Experience Economy (Pine & Gilmore). Studien beskriver ett framgångsrikt projekt inom Entertainment och förklarar framgången med projektet genom att presentera sex stycken Key Success Factors.

This essay analyzes the market for Entertainment software by identifying and explain the products typical properties, in addition i clarifies the behavior of consumers and producers. One of the most important property related to software is the ease with which it can be reproduced. When such reproduction is done illicit it´s called piracy. The software industry often claims that piracy leads to big losses for the companies as well as in welfare, the essay clarifies that this doesn´t has to be the case. On the contrary the possibility to cheap production and distribution may lead to an increased welfare.

Title: Morning papers, evening papers or webb magazines? - a qualitative study about young adults attitudes about the different magazine types.Number of pages: 45Author: Antonella MarinoTutor: Göran SvenssonCourse: Media and communication studiesPeriod: Autumn term 2009University: Division of Media and communication, Department of Information Science, Uppsala University.Purpose/aim: The aim of this essay is to find out how young adults of the age of 20-30 discusses about the different types of news papers: morning papers, evening papers and Webb magazines. I have chosen four needs for my essay which are surveillance, emotional release/ Entertainment, personal identity and interactivity. The purpose is to find out the differences between morning papers, evening papers and webb magazines. Which magazine type satisfies my four chosen needs in a best way? Which other conditions influence the young adults choices of magazine type? I will also try to find out if the new idea interactivity can be equivalent to the other three needs.Material/Method: I have used three groups for discussion for my essay.

Since 2007 the American sitcom the Big Bang Theory has spread throughout the world. With its twenty million watchers it is one of the most popular sitcoms of our time. The starting point for this essay is that the humourus series with the more or less geeky main characters is more than just Entertainment - it is a part of the mediatization of religion. This means that media is affecting the recipients? view on religion in general and the personal religion.

This paper sets out to investigate how companies can create advertisement that focus not only on selling but also on Entertainment. The research is based on seven TV-commercials produced by the Swedish food chain ICA. The commercials were analyzed according to the methods of discourse analysis, semiotic analysis and rhetorical analysis. Furthermore, the research compares the analysis made with the thoughts and ideas of Tobias Karlsson, Head of marketing and communications development at ICA to find out how the comprehension of the commercials correlate with the original intentions made by the company.The study shows that ICA creates a commercial that contains the perfect mix of rhetorical approaches, communication strategies and Entertainment mixed with gravity. The study also shows that ICA fails with its primary goal which is to sell selected products; however, by producing the entertaining commercials, they manage to strengthen their brand.

Rapporten beskriver förslag på framtidens ?Rear Seat Entertainment? som baseras på användning av pekskärm, istället för de DVD-baserade TV-skärmar som finns i t ex Volvo S80 i dagsläget. Projektet utfördes som ett examensarbete inom integrerad produktutveckling vid Högskolan i Skövde. Syftet med arbetet var att hitta lösningar som möjliggör användning av ?touchteknik? som kräver armavstånd till displayen.

Since 2007 the American sitcom the Big Bang Theory has spread throughout the world. With its twenty million watchers it is one of the most popular sitcoms of our time. The starting point for this essay is that the humourus series with the more or less geeky main characters is more than just Entertainment - it is a part of the mediatization of religion. This means that media is affecting the recipients? view on religion in general and the personal religion.

Children of today are surrounded by many different kinds of media. Books have to compete with new media like computers, video games, many TV-channels etc. The aim of this study has been to investigate the reading habits of 9-12-year old boys in their spare time, and their reasons for reading related to their use of other media. Our interest has been to shed light on the boys reading habits, their preferences and motives for reading and their reading functions. Even though our focus has been on their reading, we also have examined their use of other media and the function of this use.

An investigation into the industrial and economic conditions concerning the production, distribution and showing of what the contemporary hegemonic Entertainment industry labels independent film..

Relationship marketing is an important part of the new view of communication strategies. The theories around this subject has a general and global perspective on how to manage relations and communication problems. But somehow the local perspective is forgotten. In this thesis we have focused on the local market and which demands it has on the work with relationship management. The purpose of this thesis is to find out how relationship marketing can contribute to create a high valued brand on a local market.

This bachelor thesis? purpose is to investigate how purchase librarians work with foreign language collection management. Since about 15% of the citizens of Sweden are born abroad or have a foreign background, the subject of investigation becomes relevant because it touches a wide user group of the public library.Interviews were conducted with four librarians responsible for purchasing of foreign literature. The purpose of these interviews was to investigate which underlying strategies and thoughts are used as a basis for purchasing.Since the library act does not include guidelines regarding the content of the foreign literature collection, how is the literature chosen and to what purpose?As a theoretical framework a self-developed model was used to categorize the foreign literature into its different functions.

As commonly known, Social Media is a rapidly growing area. Since consumers to a great extent are present in Social Media, this new internet environment is increasing in relevance for consumer marketing. For controversial brands that are regulated in conventional marketing channels Social Media is an extra ordinary marketing opportunity, since social media is a legal grey area. More and more controversial brands are taking advantage of this opportunity, but the effects of these marketing activities are fairly unknown. Therefore there is an interest in examining the controversial brands marketing progression in Social Media.

 Det här är en reflexiv rapport som hör till det verk jag har skapat i mitt examensarbete på Högskolan i Skövde. Verket består av ett trettiotal animationer skapade för fyra olika Mobs (Movable Objects), det vill säga icke-spelbara, fientliga karaktärer i datorspel. Rapporten beskriver min arbetsprocess och mina tankar kring verket, och har som syfte att ge en inblick i och om möjligt även ge lärdomar om hur man animerar karaktärer för realtidsstrategispel (RTS) i fantasy-miljö. Det centrala datorspelet för den här rapporten samt verket är Dreamlords ? The Reawakening (Lockpick Entertainment, 2008). De huvudsakliga frågorna jag tar upp i den här rapporten avser hur den generella grafiska stilen i Dreamlords påverkar animationerna, samt hur dessa bör te sig i spelet ? dels de grafiska och designmässiga kraven som har funnits från Lockpick Entertainments sida men även i relation till andra spel av liknande genre.