The aim of this Masters thesis is to examine how the image of the girl and her environment in the Swedish youth literature has changed during the 1980s to the 2000s. We have focused on how the girls creates gender in fiction. The introduction chapter in this essay covers a short history over Swedish youth literature and how the Swedish youth culture has developed, followed by a description of how the girl in the real world relates to gender. The books we have chosen are written by Swedish authors and the plot partakes in Sweden with female protagonists. We decided to do a close-reading of the novels and analyse them by an analytical model, consisting of several questions.

Web services are now a day often mentioned when speaking of systems communicating with each other online. This master thesis describes how we, with a grounded theory, developed a web service from scratch and then used it to describe how to develop a method for this case scenario. The purpose of the web service is to simplify the information exchange between Infra Gaming, which is the company who assigned this project to us, and their customers. This master thesis is not a guide to how you develop a web service. It is a master thesis that describes how we, in three steps, solved the assignment from Infra Gaming and our problem, with a web service..

The purpose of this paper has been to explore how Internet is perceived, with reference to youth, risk and responsibility, by a section of the population in North-West Skåne in Sweden. The questions central to our area of interest were:- Where does the responsibility for a safe Internet environment lie?- What measures are believed to be able to make Internet safer?- Are the opinions about safety on the Internet affected by an individual'sknowledge and experience of the Internet?- Is there an awareness of which institutions are involved in Internet safety?We compared the results of our survey with earlier surveys done by SAFT and Eurobarometern. Additionally we compared various categories such as gender and age to discover any patterns within the groups.There is a clear conflict in the answers given by the group we studied, between the desire to have access to all the information and experiences Internet has to offer and the desire to protect youth from inappropriate content and/or influences from unknown sources. While we did find concern regarding issues of safety we did not find any indication of "moral panic"..

Syftet med studien är att ta reda på vilka hänsyn som måste tas när underhållningsprogram, bl.a. de som är baserade på utländska format, produceras för att visas i Public Service-kanaler.I studien, som ....

In recent years, the digitalization and media convergence has increased, which has made the market for public service- medias more competitive. Perhaps this is why public service has chosen to communicate with recipients outside their own channels.The purpose of this quantitative study is to find out how students attitudes looks towards the fact that public service are performing marketing communication. To find out, we conducted a survey, as 256 students of Linnaeus University in Kalmar answered. Together with the study we have used different theoretical references in order to analyse the responses from the survey, and obtain our conclusions.By analysing the empirical material we came to the conclusion that the majority are in favour of public service performing communication outside its own channels. But we also noticed that the communication needs to be in a certain way for the students to be positive.

The aim of this study was to examine how the feelings of ?being met? from personnel can affect suicidal youth and their parents, when searching for help. Five Swedish parents share their experiences of ?being met? by personnel regarding the care of their child who has taken their life. ?Face to face? interviews where done with four of the parents.

This thesis attempts to clarify the impact of cultural differenceson customer expectations of service level. Furthermore, wewant to determine whether or not expectations of service differenough to be quantifiable between two countries, Sweden andthe US, mostly regarded as similar in business practices. The conclusion showed that higher ratings on four of Hofstede?s five cultural indexes were associated with higher customer service expectations overall, and in all four SERVQUAL dimensions. This research contributes to retail internationalization and customer expectations theory.

Drug related messages in antidrug campaigns and music related media -A qualitative study about young people?s perceptions Youth are exposed to both promotional and critical drug and alcohol messages in their daily media consumption. The purpose of this study is to examine how youth perceive anti-drug campaigns and drug-promoting messages in music-related media. The empirical material consists of qualitative data, including a focus group and two individual interviews, consisting of youth between the ages of 18 and19. One main finding is that young people perceive anti-drug messages differently, yet they are virtually unanimous about what makes such messages effective.

The purpose of this bachelor thesis is to examine the methods public libraries can use in order to market Youth services. It is also a chance to evaluate an untested marketing model adapted to public libraries. Young people are one of the most difficult groups to attract to the library and thus librarians need adequate methods to deal with this problem. We have interviewed librarians, carried out observations and examined documents in accordance to the triangulation method. Before one can begin marketing the libraries one ought to know of how marketing is done and the principles behind it, therefore we have given a simple explanation of marketing and marketing theory.

The purpose of this master's thesis is to discuss how young people view their possibilities of exercising power and influence in Swedish society and politics. To accomplish this we have used several different sorts of relevant material. As an introduction, we review the development of the Swedish research concerning youths, with focus on the development in the last two decades of the twentieth century. We continue with a study of important Swedish youth-political documents, especially of the Government Bill På ungdomars villkor: Ungdomspolitik för demokrati, rättvisa och framtidstro On the terms of the youth: Youth-policy promoting democracy, justice and hopes for the future. The Bill is the foundation of a new youth-policy in Sweden.

The deregulation during the last decade within the airline businesses have called upon a more fierce competition among airlines. This fact forces airlines to continuously focus on service development in order to offer attractive solutions to satisfy customers changing needs and stay competitive. This paper focuses on service development at Scandinavian Airlines. The aim of this case study is to examine the sources of information used in service development and new service development at Scandinavian Airlines. Further the aim is to examine whether information derived from customers can be shown to play a more important role in either service development or new service development.

Purpose: The purpose of this study is mainly based on teachers and students attitudes towards multiethnic youth language in primary school. The study will answer two questions; what are teachers and students attitudes towards multiethnic youth language used among young people? And what significance does the multiethnic language have for its identity? This study will also research whether the slang shows signs of group membership.Method: In order to investigate this, five structured qualitative interviews were made with fifteen teachers and pupils from primary schools. The study is based on the participated teachers and students attitudes views of the multiethnic youth language. This study cannot give an overall view of the teachers and students answers of the languages that are spoken among young people.Result and conclusions: The result of this study showed that multiethnic youth language is used mostly among children and teenagers growing up in multilingual urban neighborhoods in south of Stockholm.

Public Service är ett svårdefinierat begrepp. De gamla idealen handlar mycket om enmedieideologi som baseras på etermediernas möjligheter och begränsningar, vilket har skapatsvårigheter när Public Service har letat sig ut på Internet. Kritik från bland annatbranschorganisationen Tidningsutgivarna ifrågasätter Public Service-företagens breddning påwebben. De anser att gränserna för vad Public Service-företagen får och inte får göra äralltför otydliga.Med hjälp av fyra kvalitativa samtalsintervjuer (tre personer från Sveriges Television samt enfrån Tidningsutgivarna), och med kvalitativa textanalyser av statliga propositioner ochutredningar angående Public Service-uppdraget undersöks hur Public Service-uppdraget ochdess medieföretag påverkas av medieutvecklingen.I uppsatsen jämförs resultaten med Anna Maria Jönssons tankar kring Public Service och denmedieideologiska inriktningen ?Social ansvarsideologi?.

This study will focus on the role of social services and their experiences regarding why youth become involved in criminal activities, as well as the preventive measures social services offer to address this issue. The paper employs the theories of territorial stigmatization, systems theory, and labeling theory (of deviant behavior). The study is based on a qualitative method. Semi-structured interviews were conducted with social workers who have experience working with youth involved in criminal activities or at risk of involvement. The results indicate that a lack of social cohesion can be a contributing factor to youth involvement in crime, and various factors can lead individuals to such situations.

Vi ville se om kunderna har olika förväntningar på service beroende på vilken butik de handlar i och hur detta påverkar säjarnas och föetagets agerande. Studien visade att företagen har profilerat sig på två helt skilda sätt. Detta har gjort att kunderna förväntar sig olika nivå av service vilket också företagen förstått och därmed leverarar de den service kunderna efterfrågar..