Today's young people increasingly tend to sit at home and relax, instead of being out and meet friends. This is based on my observations from my experience as a teacher. They are more and more in front of their computers and living their lives through their various Internet sites. There I was, stuck on how they behave in their environment, both private and public but also to their friends and their families versus their "internetlife". Young people are more and more at home and even the daily discussion are now placed on the internet instead of face to face communications or on the phone.This essay deals with the subjects selfrepresentation and self-identity that Erving Goffman handled in his bookThe self in everyday life respectively Anthony Giddens in Modernity and Sef-Identity.

The aim of this study was to reach an understanding of how young adults with permanent residence permit, who came to Sweden as unaccompanied asylum seeking minors, experience their confrontation with the Swedish society. Another purpose was to understand how these young adults view Sweden and its inhabitants, as well as the experience of starting a new life in Sweden. In order to investigate these questions, a qualitative method consisting of five interviews with five young men was conducted.The results showed that the respondents feared the meeting with the immigration board and that they feel that school is divided in two groups, Swedes and immigrants. People with nonethnic Swedish background who have lived in Sweden for a long time are seen as Swedes, and in that meaning assimilated. One important conclusion we made was that the division between Swedes and immigrants have a negative influence on the immigrants´ integration in the society.

The purpose of this study was to compare Glasgow/ Scotland and Malmö/ Sweden concerning their efforts towards youth unemployment, in sense of the social policy related to the organization. We have particularly concentrated on; the direct and indirect political strategies for young unemployed; what specific efforts that are provided on a local level; finding explanations to the design of these efforts and describing the development of youth unemployment and labour market- policies in each country. We have based our study on literature studies and six qualitative interviews conducted with representatives from different organizations and the municipality in Glasgow and Malmö. The outcome of our essay showed some differences in the political strategies. Scotland work closer to the employers and labour market compared to Sweden whose policy more promotes education.

This paper presents a study of the attitudes and values related to gender young people have. Five people, four women and one male, all about eighteen years old, were interviewed about their attitudes and values related to gender.Although the study is relatively small, the results are compatible with other published studies and indicate that young people, without consideration to their sex, has a very traditional view on gender. The study also indicates that the attitudes seem to be established very early in life. Probably the most important factor to determine the attitudes and values of the child is the parent's opinions. The result show that the interviewed persons did not think their attitudes and values towards gender where influenced by media, TV etc...

Aim: By studying the evolution of the market for package holidays over time we hope to get an understanding of the trends that have characterized the market. By doing so, we can get an idea of where the market is moving towards the future. This knowledge is essential for market participants to establish appropriate strategies that follow market trends.Method: We have used qualitative interviews with people involved in the charter industry.Result & Conclusions: The market is characterized by an increase in Internet orientation, where the travel directory and the physical travel agents are becoming less important. The understanding of climate impacts of travel has increased. More people of the third-generation buy package travels and countries in North Africa and Asia are growing in popularity.We believe the market in the coming years will be characterized by lower prices and lower quality.

The purpose of this study is to investigate the effect of using more promotion material to enhance the in-store communication of sales promotion. In the retail industry today the research regarding the benefits from using various in-store promotion materials is limited, thus this study was carried out to bring clarity to this subject. The study is carried out in two pharmacies and the design of the study was to add more promotion materials to one store, while keeping the other store in its normal condition and then let the stores change conditions after one week e.g. latin-square design. The data collection of this study consists of four different methods: sales data, a questionnaire with 182 customers, an observation study of 300 consumers and an eye-tracking experiment with 41 participants.

The aim of this study was to examine young adult cannabis users? attitudes towards cannabis and their perception of the normalization of cannabis. The purpose was also to explore how their views of cannabis correspond with norms regarding cannabis. This study is based on interviews with five young adult cannabis users. The theoretical framework is based on Parker?s normalization thesis, Goffman?s notion of stigma, Becker?s definition of outsiders and the definition of social identity developed by Stone.

 The aim of this study was to examine how young people, who have been treated for their misuse and/or to learn to handle a parent's misuse, portrayed the network's implication in their wishes about improving their lives, to make new choices. The network included members of nuclear family, relatives, important persons at school/work and friends. The ?professional network? (therapists and social workers) also became a part in the young people's life during a period. The main issues of this study concerned differences in their experiences of the young persons´ network relationships in before, during and after completed treatment.

A decade ago the organic egg production in Sweden was nearly nonexistent (Föreningen för ekologisk fjäderfäproduktion, 2008). A rising demand for these products in the beginning of year 2000 made the organic egg production the most increasing production of all organic provisions. The Swedish consumers value provision production that have a reduced impact on the environment and further protects the wellness of animals and plants (Jordbruksverket, 2010). Today, the organic egg production composes roughly 6 % of the total egg production in Sweden. This indicates that the ambition of Jordbruksverket, which has an organic egg production goal of 10 % of the total production, is not yet achieved.The consumer demand on the market is the driving force for these new products, and the higher prices contribute to an essential portion of the additional costs of organic egg production (Jordbruksverket, 2004).

This paper sets out to investigate how companies can create advertisement that focus not only on selling but also on entertainment. The research is based on seven TV-commercials produced by the Swedish food chain ICA. The commercials were analyzed according to the methods of discourse analysis, semiotic analysis and rhetorical analysis. Furthermore, the research compares the analysis made with the thoughts and ideas of Tobias Karlsson, Head of marketing and communications development at ICA to find out how the comprehension of the commercials correlate with the original intentions made by the company.The study shows that ICA creates a commercial that contains the perfect mix of rhetorical approaches, communication strategies and entertainment mixed with gravity. The study also shows that ICA fails with its primary goal which is to sell selected products; however, by producing the entertaining commercials, they manage to strengthen their brand.

The purpose of this study was to discuss young immigrant's experiences of the meeting between their original culture and swedish culture. In this discussion certain emphasis is laid on the formation of identity. In a more specific manner the aim was to find out which underlying circumstances contributed to the individuals choice in considering him- or herself as swedish or not and what these circumstances depended on.The empirical material of this study consists of five lifestories based on the methodological study of narrative. I have analyzed the material with help from Anthony Giddens' theory of structuration with starting point in the conception of ontological safety. I identified four different themes that frequently recured in each lifestory: identity in migration- and integrationsprocesses, the open doors of globalization, "swedish" identity and belonging in two cultures.

The purpose of this thesis is to examine how gender is constructed in presentence reports written by social workers? as mandated by 11§ LUL. Young offenders are often assigned normative masculine or feminine attributes by personnel at treatment centers, girls are considered emotional and in need of support while boys are considered disorderly and in need of structure. Young female delinquents are victimized which affects their culpability; they are less likely to be held responsible for the crimes they committed. Young male delinquents are viewed as aggressive and in control; they are more likely to be held accountable for their criminal actions.

This is a qualitative case study of young womens? experiences of blogging about One Direction on the social media/microblogging platform Tumblr. The aim of this study was to find out what fan blogging is and why fans blog. We did this by creating an account on Tumblr where we invited young women between the ages of 16?29, who had active fan blogs dedicated to One Direction, to answer an open-ended questionnaire.

This is a qualitative case study of young womens? experiences of blogging about One Direction on the social media/microblogging platform Tumblr. The aim of this study was to find out what fan blogging is and why fans blog. We did this by creating an account on Tumblr where we invited young women between the ages of 16?29, who had active fan blogs dedicated to One Direction, to answer an open-ended questionnaire.

This is a qualitative case study of young womens? experiences of blogging about One Direction on the social media/microblogging platform Tumblr. The aim of this study was to find out what fan blogging is and why fans blog. We did this by creating an account on Tumblr where we invited young women between the ages of 16?29, who had active fan blogs dedicated to One Direction, to answer an open-ended questionnaire.