Organizational Citizenship Behavior (OCB) kännetecknas av individuella beteenden som inte finns med i de formella arbetsuppgifterna men som främjar arbetsplatsen. Syftet med uppsatsen var att undersöka om graden av OCB påverkas av personlighet och ett antal bakgrundsvariabler i en förändringskontext. I studien, som i huvudsak baserades på forskning av Organ med kollegor, undersöktes tre olika verksamhetsområden: Försäkringskassan, tandvården och detaljhandeln. Studien utformades med en kvantitativ forskningsstrategi med tvärsnittsdesign, där insamlingen av data skedde m.h.a. en enkät.

Today's technology offers a variety of opportunities to interact with the interactive systems. Human-Computer Interaction in the last decade is the area of research that has contributed the most to this development. But how is this interaction perceived? The user experience is something that is formed by the interaction between human and the computer interactive systems. The objective of this thesis is to investigate how the user experience differs depending on how one interacts with a game.

Bullying is today a major problem in schools worldwide. Far too many children are forced to undergo bullying day in and day out without anyone seeing or doing something. My purpose with this study is to find out how four F-6 schools in a municipality south of Stockholm are describes their work to get zero tolerance for bullying at their school.My questions are:How does the four F-6 schools' anti-bullying group in a municipality south of Stockholm describes their work to have zero tolerance for bullying?What do the employees in the school anti-bullying groups consider that bullying is?Why do the employees in the school anti-bullying groups think bullying occurs?Who do the employees in the school anti-bullying groups think are bullies or are being bullied?To get my results I have done four interviews with those in charge of the school's anti-bullying group. My theory is based on standards, what is acceptable behavior and normative theory, hypotheses, what is right and wrong as well as desirable or undesirable behavior.

Often places for children and youth are planned how adults think children and adolescents want them, but we are often wrong. As a result, we find empty playgrounds while our target groups are building dens in the bushes, hanging around shopping areas, and so on. This report is an attempt to create a place for young people based on the opinions of their needs and their environment to better understand how to design a place that suits them well. To gain knowledge about how it is to be young in Simrishamn, a small township in the southwest of Sweden, I interviewed children and young adolescents. The interviews were all carried out in groups, mostly in larger groups inside where the result differed a lot depending on the settings for the interview. Two walkabouts with groups of three children were also made. Most of the children were eager to participate and tell about their reality, but some preferred not to.

Background: The purpose of the present study was to investigate the prevalence and characteristics of deliberate self-harm in a Swedish University population.Method: A random sample of first year students at University of Kalmar was invited to participate in an Internet-based survey in the autumn of 2007. A total of 139 (53,1 %) completed the anonymous survey.Results: The results showed that 25,2 % (n=35) of the students reported having engaged in some kind of deliberate self-harm at least once, and deliberate self-harm was endorsed by 7,9 % within the past year. The most frequently procedures to self-harm were to tear, carve or pinch self, cutting skin and hitting self on purpose. 37,1 % reported that they had told no one about their self-injurious behaviors and 36,4 % significantly reported that they had no one they trusted and who they could talk to if they were concerned about something. Students with self-injurious behavior were also more likely to report a history of emotional, sexual and/or physical abuse, alcohol and drug use, cut classes and questioning their sexual orientation.Conclusions: Findings suggest that self-harm is associated with risk factors and that self-injury is not only associated with adolescence but also with adulthood.

This study concerns digital stories told by five young Romani students and one teacher from Roma Culture Class in Stockholm, Sweden. The theoretical framework draws from theories concerning identity, culture,Romanipe, the Romani value system and social semiotics. The material for the study is the digital stories that were analyzed qualitatively. The results show that the young Roma in the study demonstrate pride in their Romani background and culture, but also signs of changes and development in their culture. Some of the participants do not show external signs of Romani traditions, for example in the ways of dressing.

The consumption of alcohol has stabilized in Sweden 2007, after several years of high increase. Despite the stabilization of the consumption the avaliability of alcohol has been raising, which constitute a big and in future years likely an increased risk in health among young people. The aim of the study was to describe how the staff on a secondary school works among pupils with alcohol prevention and promotion. Aquired knowledge are received from litterature, scentific articels and Internet to strength the relevance of the study. The school is an important arena in the work with alcoholprevention among pupils.

Invoxicated is an interactive play sculpture where children can explore the wonderful and playful opportunities of sound. Talk into one end of the sculpture, and the sound will travel through the sculpture and come out in the other end. On its way, the sound gets distorted by a number of sound effects. By bending the sculpture?s body, and pressing the sculpture?s buttons, the sound effects gets altered in real time.

Context: Congruent ambient scents are not used extensively in marketing and there is only some research in this area within the Swedish retail. Moreover, there are not many studies that show how ambient scents influence customer behavior in a Swedish clothing store.Purpose: Examine and analyze which of the ambient scent vanilla and white orchid that suite and can provide a signature fragrance to the clothing store Kompaniet in Kalmar. The purpose of this study is therefore to compare how these scents affect the customers? behavior in the servicescape.Method: A deductive research strategy with an experimental design. The experiment was performed in Kompaniet in Kalmar.Theory: Our theoretical framework consists of sensory marketing, male and female shopping behavior, the sense of smell and ambient scent in the servicescape atmospherics.Results: Here we present a presentation of Kompaniets servicescape.

Psittacines and reptiles are exotic animals that are difficult to care for and it requires extra knowledge to make a correct assessment of their wellbeing. An animal welfare inspector, with an education in general animal welfare, may not have a deep enough knowledge of exotic animals to do a proper assessment of the animal?s general condition and its environment. In this paper it was therefore examined if animal welfare inspectors have enough knowledge to do a satisfying inspection of establishments working with selling of exotic animals. A literature study was used to examine difficulties with each species.

The aim of this thesis is to study 15 and 16-year-olds? perception of libraries. Despite the fact that the youth is seen as a prioritized group when it comes to library work, the focus is often drawn to the children, and there is a risk that teens and their needs are set aside. My focus is the public library and how the young people in my study use it in their leisure time. The theory of the thesis is a model created by Skot-Hansen, Hvenegaard Rasmussen and Jochumsen and it highlights four possible rooms or functions in a library, concerning inspiration, learning, meetings and creativity.

In this thesis recruiter?s attitudes and usage of social media within the media business has been examined. The purpose was to find out whether a certain type of behavior in social media could or could not lead to a future employment. How much weight is put on the virtual identity and what does recruiters look for when the look someone up on the internet. Personal interviews with recruiters were done in six different media companies in Stockholm to find out how they used social media when searching and employing new employers.

The increased media clutter requires of brand managers to be innovative and creative in their choices of marketing communications in order for brands to be salient in the minds of consumers. Recent studies emphasize incongruent marketing as a means of "standing out" from this competitive clutter and reaching existing and new potential customers. The aim of this thesis is to examine the effects of brand incongruent sponsorships (sponsorships which are incongruent with established brand associations) on consumer response to well-established brands from the perspective of high and low levels of loyalty. A quantitative survey was conducted and the results show that incongruent sponsorships improve brand attitude, brand interest and brand credibility, while not affecting ad attitude, purchase intention and word-of-mouth intention for customers of low loyalty. For highly loyal customers the findings were that brand attitude, brand interest, brand credibility, purchase intention and word-of-mouth intention remained unchanged while ad attitude decreased.

Title: What women want ? a study about young men?s self-presentation on the on-line dating site Spray Date.Authors: Anna Tuvehagen & Josefin HultTutor: Lena Widding-HedinPurpose: Our main purpose was to identify implicit norms and ideals for masculinity in young men?s advertisements on the on-line dating site Spray Date.Questions: How do the men present themselves on Spray Date and what do they accentuate in their advertisements? What kind of relationship do the men hope to establish and what qualities and attribute do they look for in women? Are there any notable differences and similarities regarding our findings of ideals and the ones in previous research?Method: In order to answer our questions we chose 100 advertisements made by men in the age 18 to 25. To analyse the advertisements we used a qualitative content analysis, however we have some quantitative elements.Main results: The men in our study are searching for love on Spray Date and usually describe themselves as nice, cheerful, decent guys with good sense of humour. Although, spare-time interests and activities are what the men mainly focus on. Their interests are broad and all sorts of combinations occur why it is difficult to place the men in categories.

The objective of this thesis was to get more knowledge about how to design a dairy farm reducing the working hours and the work tasks whit high work load. I will try to reduce the working hours and the tasks whit high work load on my own farm witch I am about inherit. Today, the old stanchion barn has room for about 60 cows and 74 young cattle and need two men to run it every day. The total acre is 188 hectare, 100 hectare forest, 65 hectare farmlands and 23 hectare natural pasture. I have studied two solutions. In the first solution, I will use my old barn for young cattle and build a new barn for the cows.