The aim with the study is to find key factors relating to internal marketing and to improve the process between the operating organization and its customers. A qualitative study is carried out within an organization active in the Swedish healthcare. The qualitative approach is carried out by collecting empirical data through observations, personal interviews and group interviews.The Physiotherapy Clinic at the Karolinska University Hospital is in the focus of the empirical study. The study locates existing differences in perceptions and comes up with recommendations for actions to improve the process of organisations within the Swedish healthcare and their customers. The study's results are that internal marketing can bring a lot to service-selling organizations and that the organizations internal conditions are as important as the external ones.Communication appears to be a key factor for an organization that has applied internal marketing.

In my study I have participated at the Fifth Dimension / Active Worlds site in Villa Gymnastiken in Ronneby, where I have worked both as an assistant to the project leader and as a researcher, but also as a participant together with the children. The children are working in a virtual world called Femtedim, created in a internet-based program named Active Worlds Education Universe. The Femtedim-world are bridging together two physical worlds in Ronneby and Copenhagen. My main focus is on an intervention that occurred in the 12th of March when the research-team in Copenhagen, which runs the project in Denmark, decided to create a new challenge for the children since some of them started to get bored. They added gravitation to the Femtedim-world, which lead to a few different reactions among the children.

International trade in services has increased over the past 30 years as a result of progress in information and communication technology, increased focus on services from the manufacturing sector and the establishment of trade associations.The international market for healthcare services, also referred to as medical tourism, is growing more and more. Patients increasingly seeking treatment at other countries healthcare systems because of long queues within their own country or because it exists better prices for the same care abroad. However, this type of service exports occurs at a limited extent in Sweden.The purpose of this study is to highlight and analyze the conditions for Swedish service companies to export healthcare services. This, includes the challenges and opportunities that exist to expand the exports of these services.The approach for this study has been in the form of interviews with two market actors and written responses, from the same interview guide, with three market actors. These market participants are the so-called Care companies which export healthcare services in various counties, and the membership organization Swecare who work with export promotion activities for its members in the Swedish healthcare sector.

Title: The Swedish Business School at Örebro University ? A case-study of the relationship between teachers and studentsDate of seminar: 2009-06-04Course: Bachelor thesis in Business and Administration within Organization, 15 ECTSAuthors: Malin Blomqvist, Lisa Skoglund, Charlotte WallinAdvisor: Gabriella WennblomPurpose: The purpose of this thesis is to enhance the understanding about the relationship between teachers and students at the Swedish Business School at Örebro University. The purpose is also to describe the relationship with organizational theory.Research methodology: This thesis is based on a qualitative method. Semi structured interviews have been implemented with both teachers and students. Literature in the organizational area has been searched through to give a base for the study.Theoretical framework: This thesis uses the theory of stakeholders and the theory of resource dependence.Conclusions: Teachers and students are different stakeholders towards the Swedish Business School at Örebro University, where teachers is an intern stakeholder and students an extern stakeholder.

This study takes place within a publicly owned art producing organization and dwells on the problems of a change process that the organization was involved in. Both leaders and staff were disappointed by the way the change process had developed. The management team explained the outcome by referring to the uniqueness of working with artists who constantly put their own personal objectives before the benefit of the whole. The aim of this study is to find a complementary explanation to the one the management team provided us with; an explanation that can help in the understanding of the dynamics of a change process. Can perhaps theories on information, communication and change processes give an alternative explanation to why the change process faltered? To investigate this, we have used a qualitative single case study.

Moldova is one of Europe?s poorest countries with a struggling business environment and an unpredictable political situation. The purpose of this thesis is to understand the implications of corruptions and why networks have come to play a key role in the Moldovan culture and if the formations of network are due to heritage or an effect of functionalism. The focus of the study is also to explain how the networks develop and the formation and maintenance of loyalty and trust among the members of the network. The study is of a qualitative nature that uses a key informant sampling method to get access to members of different business networks.

Studiens syfte är att studera vilken bild av muslimer som förmedlas i svensk tidningsmedia veckan efter terrorattacken mot World Trade Center i New York den 11 september 2001. Undersökningen tar sin teoretiska utgångspunkt i postkolonial teori och Saids ?orientalism?-begrepp. Jag har valt att använda mig av en riktad kvalitativ innehållsanalys för att undersöka vad källmaterialet förmedlar och har utifrån innehållet skapat kategorier som ska tydliggöra detta. Slutresultaten visar att den bild som tidningarna förmedlade av muslimer efter terrordådet den 11 september 2001 var präglad av stereotyper om Orienten, där muslimer bland annat beskrivs som känslostyrda, omoderna och religiösa.

En undersökning av vinnarbilderna i World Press Photo of the Year mellan 1999-2008. World Press Photo är världens största fototävling och är prestigefylld att vinna för pressfotografer. Syftet var att undersöka vad de senaste årens bildjournalistik förmedlar till sina betraktare genom nyhetsbilderna som vunnit World Press Photo of the Year under 2000-talet. Syftet har förgrenat sig i frågeställningarna:Vilka teman har vinnarbilderna i World Press Photo of the Year mellan 1999-2008?Vad förmedlar innehållet i bilderna?Vad finns det för likheter och skillnader mellan bilderna?Studien är en kvalitativ undersökning där vi gjort bildanalyser av vinnarbilderna i World Press Photo of the Year mellan 1999-2008.

This thesis investigates how the level of implementation of New Public Management affects an organization?s efficiency. According to theory, a high level of implementation leads to a more efficient organization. This thesis is based on two case studies conducted on two units within Stockholms Stad. One of the units shows a high level of implementation of NPM and a high level of efficiency.

The Swedish legislation regarding tax reduction for gifts to nonprofit organizations was stated year 2011/12. The legislation includes tax reduction for donors if the gift refers to a nonprofit organization whose work consists with ?charity for an economical need? or ?scientific research?. To be included as approved recipient the recipient has to apply for approval. This approval includes both an application fee and an annual fee.

We live in a world where the resources are not equally divided and that is why charity work is needed. The United Nations Children?s Fund, UNICEF, is a global organization that works for children?s human rights around the world. But perhaps even charity work, which´s often glorified in the society, need to be looked at from different directions. Research about intercultural education, globalization and charity shows that even good deeds can end up reproducing the problem that was supposed to be solved in the first place.

This study investigates the corporate sustainability activity, linked to the company's core business, which is a relatively unexplored field in a Swedish context. The study examines how the organization has used management control for its sustainability activity within two social initiatives; and whether these initiatives have generated value for the organization and involved stakeholders. Management control of social initiatives are examined within the theoretical framework of The Sustainable Balanced Scorecard and the organization's value creation contributions are outlined in accordance with a definition of the concept of Creating Shared Value. The method used for the implementation of the study is a qualitative study, embodied in an illustrative case study of a large Swedish company operating within financial sector. The empirical data was collected through 12 in-depth interviews with representative interviewees within the organization and with other stakeholders involved in the company's social initiatives.

This thesis was built on a practical work for LM Ericsson Data AB and deals with how toexamine an information need for a limited department within the corporation using aqualitative interview method.The thesis deals with how to search for requested information on the Internet and the WorldWide Web (WWW). It contains a model and a method for evaluation of search engines onthe World Wide Web, and 16 search engines which primarily indexes the World Wide Webare being evaluated..

The middle ages is a time in our history that is often used as a frame when portraying fantasy on tv. HBOs immensely popular series Game of Thrones could easily be counted as one of these. But to what extent does the creators of the series approach the history of our world while creating their own? The aim of this essay is to analyse a number of characters from the tv- series out of gender- and their place in the social structure and then compare the findings with the image of the middle ages that is given in academic research. By analysing the two released seasons of Game of Thrones the study has shown that there are many similarities between the fictional world and the actual world but that it also differs through choices made by the creators of the series. .

In this essay I examine how a municipal- and an independent upper secondary school compare to the ideal types the Company and the Political organization and how that affects the school practise as it?s described in policy documents. The conclusions are that the municipal school on a number of variables correlate to the ideal type the Political organization. At the same time the school reforms of the 1990s are considered as an intention to ?companylize? the municipal school and a number of tendencies how that have affected the municipal school are shown.