Social media is by many believed to be the core of a new type of Public Relations. This new PR is called PR 2.0. Most larger companies today are to be find using dif- ferent types of social media to interact with their publics. Each year companies invest more money in this type of digital public relations. Social media is a relatively new online phenomenon and still used at a very early stage.

This essay is based on a qualitative study of Swedish high school students? discussions of rape. We have a socialconstructive perspective and use theories of gender and power. The purpose of the study is to acknowledge teenagers? views of rape, sexual relationships and the law.

The purpose of this study is to investigate four students in grades six by interviewing them. It will find out how they personally perceive their own learning in group work and why they work in groups. In my investigation, I will rely on these two questions:How do my subjects reflect on their own learning during group work?Why do my subjects think that they work in groups?For my study, I selected four students from the same school, two girls and two boys, who are 11 to 12 years old. The interviews were individual because I wanted to get a deeper view of how students perceive their own learning in groups and why they are working with a group of other students.

The aim of this study was to examine how the activities of two preschools develop the language in matter of the teacher?s work of procedure. The following research questions were essential for the survey and therefore formed the basis of the examination:How do the teachers in both preschools work in a language evolving way?What significance does the environment have for the language development?Are there similarities and differences between the preschools in their language development approach?The study is based on a qualitative method, where the teachers of both preschools were interviewed with the purpose of obtaining information. The teacher?s statements and interviews were analyzed in relation to previous research, where the theories of different writers form the base of the theoretical connection to the study.The teachers view in developing the language regarding to their aspirations in measuring the language an important position in their operation, can be portraied as the conclusions of this study.

The purpose of our study is to see how an organization, and also a administrative authority, communicates by using social media. The organization in this case is the Swedish Police, because of their paradoxical problem with confidentiality versus openness and transparency. The Police has over a hundred Facebook-accounts, where they try to have a open dialogue with their publics without breaking the law of secrecy. Our general purpose of the study is also to see what the pros and cons are of having a own media channel, instead of the traditional media and their often anticipation twists.The result of the study showed that the three different police precincts, which we investigated in our essay, are working in three different ways. The gap may affect their overall reputation and trust gained by their publics.

Within the field of welfare research, few people take into account both the aspect of gender and class. Thetraditional class-oriented research has a one-dimensional perspective on gender and the feminist welfare researchrarely carry out large comparative studies. A multi-dimensional perspective on the construction ofgender and class would benefit from both the feminist and class welfare-oriented research, and contribute toincreasing the knowledge about the individual's experience and attitudes to work and work time. The aim ofthis paper is to examine the correlation of the intersectional relationship between sex / gender position andclass position with the attitudes and motives for working time reduction. Especially in, (1) the value in work,and (2) the attitude to a high number of working hours, as well as (3) its combined effect on the conflict betweenwork and family.

Eight out of ten Swedes has once in a while pain in the back, neck or shoulders. This often depends on inactivity and monotonous work under a long time. Pain affects us mentally since the body and mind affect each other, which can lead to an evil circle of pain and depression. A typical imbalance in an office worker with the arms in front of the body while working is that the muscles on the front of the trunk will be shortened, since they never work with their full length and become strong because of the constant use. On the other hand, the muscles on the back of the trunk will be weakened and elongated, since they are working in an extended and static position.

The concept of art infusion has become more and more used in the field of marketing and product advertising, and the phenomenon has been subject to research. The purpose of this paper is to study how the perception of an office environment is influenced by different kinds of art settings. The study is made as a survey in which the respondents have been exposed to working environments, only differentiated by the existence of different kinds of art or non-existence of art in the presentation. There are many conclusions to draw from the study, the most important is that the presence of art gives positive spillover effects on the surrounding environment..

Background: The use of digital marketing channels during the last years has increased significantly, especially the use of marketing on the Internet. Hence the communication chart of marketing has been redrawn. The technological development has had a major impact on the marketing discipline. The integration of information technology and marketing has resulted in the emergence of a new field, namely e-marketing. Hence the need for further research is desirable.Purpose: The purpose of this study is to examine alternative marketing procedures that a company can apply to increase the digital awareness and manage their customer relationships.Theoretical framework: Theories regarding digital marketing cycle, SEO and customer relationship.Method: This research is based on data collected through a primary semi-structured interview with a company active in the corporate information industry which also provides a RFQ service.

This paper was part of the ongoing cooperation between the Swedish Civil Aviation Authority and the Department of Psychology at Lund University. The purpose of this study was to develop a self-report measure regarding human factors, for the air traffic controllers to fill out before they start their working shift. This in order to aid the team leaders in their judgment regarding the air traffic controller's ability to perform at the right safety level. The self-report measure would also serve as an aid for the air traffic controllers who have a responsibility regarding their own performance. If successful this self-report measure would make it easier for the air traffic controllers to be alert regarding certain factors that can have a large impact on their performance.

This study will examine if caregivers, working with people with dementia problems, is in need of support and in what way they see how the support should be designed. Previous research shows that there are many factors in elderly care that affect all of the caregivers. Working with people in this sort if dependence, requires a lot of the caregivers, both mentally and physically. To study if the caregivers consider themselves to be in need of support, and in what way they see how the support should be designed, the study employs a qualitative approach using to types of interviews, one focus group with four assistant nurses, and two individual in-depth interviews with the administrative personnel and one nurse. The results show that the need for support for the caregivers exists. Caregivers working with people with dementia problems, daily face difficulties, some more difficult to handle than others.

AbstractThe purpose of this essay was to investigate what thoughts children in preschool and preschool class have about friendship. We also want to investigate what characteristics and which strategies they look for in friendship relationships.  To perform this study we used the following questions as a starting point. Which characteristics do children see as attractive in their cultures?How are friendship relationships affected in different contexts?Can one see a difference in the most important characteristics and strategies between the children in preschool and the children in preschool class? To answer our questions and to reach our purpose we have held group interviews with children in preschool and in preschool class.  We have, in our study, used published scientific literature to get an understanding of what has been presented in relation to this topic in the past.The result shows that the children in preschool and preschool class do differ in certain aspects but also have some similarities on ideas about friendship. Both preschool children and the children in the preschool class are highly competent and skilled at integrating with other children. What divides them is their ways to plan their friendship.

The purpose of this text is to show how social class is (re)produced and created in the short stories?Draksådd? byMaria Sandel and Ivar Lo Johanssons ?Nya tänder? from Statarna I and to point out ways that the short storiesmay be useful from an Educational Perspective. Maria Sandel was the first (recognized) female author to writein the genre of Working-Class Literature in Sweden and Ivar Lo-Johansson is a recognized authorship who ismost famous for his novels portraying Statarna. The analysis focuses on how the teeth motif is portrayed in theshort stories. My analysis proves how the teeth motif is important in portraying the construction of class.

The aim of this Masters´ thesis is to examine parenthood, gender and equality. The analysis is based on the novel Bitterfittan. The primary theoretical points of departure are Judith Butler?s theory about doing gender and Yvonne Hirdman?s theory about the gender system, the hierarchical order and the separation of the sexes. I use Lisbeth Bekkengen?s thesis in which the nuclear family is seen as an institution which is upheld by two structures; that is the social relationships man-woman and parent-child, and also by two discourses; on the one hand a notion that fathers and mothers are principally different and on the other hand the child focus.

The aim of this essay is to examine how two different schools in Södertälje municipality are working to include and integrate newly arrived high school students in the subject Swedish as a second language. I will do a comparative study in which I study the teachers? completely opposite way of working to integrate newly arrived school students in the subject Swedish as a second language. I have used a qualitative method where I have conducted interviews. My main theory is Peder Haug's (1998) theory.