Despite narrative advertising being an increasingly popular strategy among brands today, little research has examined the different expressions of repetition variation strategy in comparison to its alternative, argumentative advertising. Still unexplained is whether the appreciation and recognition created from successful storytelling-based commercial campaigns is a result of execution or the format itself. This study aims to investigate four repetition variation strategies, three narratives and one argumentative, to determine which one is the most effective and also which one that generates the highest advertising equity. An experiment was conducted through exposing four groups of Swedish High School students to text-based advertising manuscripts customized after format, where each group was exposed to ads on two separate occasions. The result showed evidence of narrative advertising being easier to comprehend, which according to theory should lead to higher advertising effectiveness.

The purpose of this thesis is to outline an appropriate model in order for companies to successfully act and compete physically as wholesalers at the same time as acting on the virtual market by selling directly to the end consumer. The approach of this thesis is hermeneutical and abductive with elements of hypothetically deductive approach. Our research has a qualitative research strategy based on case studies and interviews as well as on secondary data. Interviews were conducted with the case company JaymJay Wear AB as well as with other companies, so called mini cases. The secondary data consists mainly of textbooks, web sites and journals.

This master thesis is intended to give an increased understanding of the stress state in an axle, which is assembled in one of Atlas Copco?s mountain drilling rigs. The main problems investigated were how the axle is affected when the bearing is worn, when the pretension is varied, and how to dimension the axle. Answers to these questions were found by using hand calculations, practical testing and with Finite Element analyzes. The dimensioning of the axle is currently based on the bending stress, but the author?s opinion is that the axle should be dimensioned considering the equivalent stress.

This thesis work has been performed at the Division of Assembly Technology at Linköping University for a period of ten weeks. The work is part of the project ProFlexA, which is a research project in collaboration between Linköping University, Lund University, and industrial partners such as Combi Wear Parts and Smålands Stålgjuteri AB.The casting process creates random incurred burrs and defects, which must be removed during a cleaning process to make sure that the cast can be sold. Automation has long been sought for the cleaning of castings due to, among other things, poor working conditions for staff, but this has proved difficult to implement with today's technology. Automation has for some time been available for more capital strong companies with large annual volumes, but for smaller companies with small-and medium-sized volumes, automation has not been an option.The goal of ProFlexA is to develop an automated cleaning cell aimed at small-and medium-sized volumes.The goal of the thesis is to do a pre study at ProFlexA?s partners on cleaning of castings, and develop concepts for automated cleaning of castings.By recording the process and cycle times, the cleaning of castings has been documented as it works today, and on this basis, information and statistics has been compiled.

IRB 340, Flexpicker is an industrial robot used for sorting, packaging and the handling of details up to two kg. The Flexpicker is a delta robot, meaning that it with three arms controls a triangular plate, swivel, in a work area shaped like a cylinder. Joints using plain bearings connect the arms.The plain bearing in use today consists of a plastic ring which slides against a hard anodized joint ball. Despite the fact that the plastic contain friction-lowering additives, the bearing needs to be lubricated to prevent noise. Because the robot is used in food and drug handling environments, where the demands on hygiene are set very high, the robot is often washed.

Hägglunds Drives in Mellansel, Sweden, manufacture radial piston hydraulic motors foremostwithin applications in the industry. These motors have several sliding contacts, one of these, isthe contact between piston ring and cylinder bore. The radial piston hydraulic motors advantageis to produce high torque in very low rotation velocity, this result in that the maximum slidingvelocity between piston ring and cylinder bore, during the whole stroke, is very low. Theconsequence of this low sliding velocity is that the contact between piston ring and cylinderbore, during the whole stroke, is bound to the boundary lubrication regime. This result in, thatthe piston ring is exposed to wear, thus affect the service life of the complete hydraulic motor.To minimize wear of piston ring, it is essential to determine the oil film thickness between thepiston ring and cylinder bore.

Volvo Construction Equipment is one of the worlds largest manufacturer of heavymachinery. In Braås, Sweden, they develop and manufacture articulated haulers inseveral sizes. The biggest, the A40, is capable of loading almost 40 metric tonnes.These haulers have a bogie to distribute the forces of the load evenly onto the two axlesand there wheels. The bogie is constructed using a rigid balance beam on each side ofthe frame connecting the axles or an independent solution using hydropneumatics.An analysis has been made in order to establish the forces created during corneringand through the theory, an estimation of the extensive tyre wear and extra fuelconsumption has been made. All due to the effects of the tyres not being inline with thecornering radius.

The project, Flexible Snowboard System, has been carried out by the project group independently and is a module developed for snowboarders, ski rentals and ski schools. The problems of today?s solutions are that they cause the user an inconvenient standing position when riding the ski lift or skating the transportation slope, also mounting, adjustments and disassembling of the bindings are time consuming and brings undesired wear to the screws and screw holes. In addition any adjustments require that the user steps out of the bindings and have tools at hand. Flexible Snowboard System is a universal module which means that it can be assembled with all of today?s snowboards and bindings.

Ever since ABB has begun diecasting their rotors instead of permanent mold casting it,variation in the quality of the cast has arisen. Diecasting is performed in three differentmachines, M1, M2, M3 with 400, 660 respectively 800 tons of die locking pressures.The aim of this thesis is to answer the following questions:What is the ?right? cast quality? How is the right quality achieved?For sizes 160-180 solutions will be proposed that consider eccentricity between thelaminate and the short circuit ring as well as elimination of the thin Al film that appearson the outer periphery of the rotors.Through considering the statistic material the most often diverging rotor type has beenidentified and one of the actual rotors has been sent to a laboratory to be analyzed inorder to establish the current defects. The result of the analysis shows that there areplenty of gas- and oxide-porosity.It has been proved that every time the dies temperature decreased below 120°C thecontent of gas porosity increased. It is due to rapid solidification of metal that flowsthrough the ?cold? laminate.It has confirmed that enhanced porosity in squirrel cage causes high impedance in therotors.

Every year more than 6000 thefts, to a value of 1.5 billion SEK, are reportedwithin the Swedish building trade. Plus all the indirect costs of having theconstruction site standing still.SafeTool is a newly started company that will try to prevent this problem witha modern technology solution.The key to SafeTool?s solution is RFID ? Radio Frequency Identification ? andthe solution looks like this;All tools are stored in a container on the construction site. Every tool isequipped with a RFID-tag that uniquely identifies the tool. With antennas in thecontainer it is possible to detect when a tool is leaving the container and whenit comes back.

För att SSAB ska kunna rekommendera rätt slitplåt till rätt applikation utför företaget omfattande slitageanalyser som innebär provtagning och analys av bergmaterial. Den egenutvecklade programvaran ?Wear Calc? används för att beräkna relativt slitage och relativ livslängd för en viss plåt i en viss situation. Genom att jämföra olika plåtar fås skillnaden i livslängd mellan plåtarna. Examensarbetet utfördes på uppdrag av SSAB Oxelösund AB och syftar till att ytterligare stärka säkerheten och ge högre representativitet i slitageanalyserna.

I have written an essay called ?All children are equally worth - A qualitative analysis of how children are produced in KappAhls commercials?.The purpose of this thesis is to do a study of the swedish clothing company KappAhl?s commercials. My purpose is divided into three questions: With which clothing colours are girls and boys represented in the commercials? Is there any difference in the making of ?non-white? and ?white? children in the commercials? and What is being transmitted in KappAhl?s commercials, where the focus should lay on the clothes?My material consists of three selected video clips from KappAhl?s Youtube channel. The three commercials are named: 1, Back to school, 2, Children?s christmas and 3, KappAhl 3 för 2 på alla överdelar för barn (translation: KappAhl 3 for 2 on all children?s tops).

This diploma work was performed because the company Sveriges BostadsrättsCentrum, with the abbreviation SBC, had a need to gain insight into how changes in the Work Environment Act and related regulations which took effect January 1, 2009 affecting their work with the work environment. The changes mean that the client may hand over his work environment responsibilities to a contractor and that he has to select so-called building work environment co-ordinators. At SBC they are working as representatives for tenant-owner's association when a construction is about to be carried out. The purpose was to ascertain how changes may affect the work at SBC. The diploma work intends to educate the staff at SBC how work with the work environment would look like if they met the regulatory requirements.

De senaste årens långa och kalla vintrar har lett till ett ökat antal halkolyckor. Genom att undersöka halkolyckors utsträckning samt halkskydd som fanns tillgängliga konstaterades det att ett behov av nya halkskydd fanns. Enkäter för att ge svar på användning av halkskydd togs fram och svar från personer i åldrarna 20-65 visade att man överlag inte använde halkskydd. I stor utsträckning berodde det på halkskyddens dåliga kvalité och den negativa stämpeln som fanns på dem . Textila material undersöktes för att finna lämpliga egenskaper.

This study deals with work environment from a legal perspective. The study includes legislative history, legislation today and one empirical study. The legislation that concerns work environment (health and safety) in Sweden today is found in the Swedish Work Environment Act (WEA), the Work Environment Ordinance (WEO), Provisions issued by the Work Environment Authority, related legislations and also collective agreements. The WEA, passed by the parliament in 1977, came into force on the 1st of July 1978 and it defines the framework for Provisions issued by the Work Environment Authority, which is an authority superintended by the Swedish government. These Provisions contain more detailed stipulations and obligations with reference to the working environment.