abstract buzz marketing, the phenomena Have you ever thought about why the small French pastries called macarons suddenly became so extremely popular? Soon they were seen everywhere in the media, on every celebrity party and shortly after of course on every Swedish person?s cake dish. Could it be that a trendy it-girl happened to mention these lovely creations in her blog?What (or who) is it really that decides and controls what is popular and what is going to sell? If one individual can influence a whole group of followers it is definitely something marketers should take advantage of. One cannot any longer rely on traditional advertising, one needs to be more creative and rethink the possibilities to get through the media noise.

Denna? uppsats ?syftar ?till ?att ?ge ?en ?insikt ?i ?hur ?små ?webbolag ?kan ?skapa ?affärsnytta ?genom ?marknadsföring ?i ?sociala ?medier, ?samt? föreslå? riktlinjer ?för ?hur ?detta ?kan ?gå ?till. ?För ?att ?kunna ?besvara? uppsatsens? syfte? genomfördes? en? kvalitativ? studie? av ?hur? webbolagen? Booli,? Coolstuff ?och ?Freddie ?G ?Store ?marknadsför ?sig ?genom ?Facebook, ?Twitter ?och ?bloggar. ?De? sociala ?medierna ?har ?skapat ?nya ?förutsättningar ?för ?företag ?vid ?marknadsföring.

The tourism industry in Sweden has expanded in recent years and the increasing industry has meant that customers are in need of a reseller for their trips abroad. Today there are three types of retailers available. These are : Traditional travel agencies , tour operators and online travel agencies.Online Travel agencies are the most modern online option for customers. Their existence has made it easier for the customer and reservation can be made anytime and anywhere. The competition has intensified between the three retailers and the traditional alternatives must find new ways to survive.

In recent years, more and more people have started to live double lives. Blogs, Facebook, YouTube and Twitter have created conditions so that we increasingly live virtual lives on the Internet. The gathering of people in this way entails both risks and opportunities for businesses. This study aims to explain how the phenomenon of social media has affected trade and service companies in a marketing and communication perspective. The idea for the essay came to us after we had observed how different behaviors in companies? concerning social media could vary a lot, and how we felt that this affected our personal view of the brands.

Kurs/nivå:            2FE16E, KandidatuppsatsFörfattare:            Martin Alm, Anton Bengtsson, Pär IvarssonHandledare:         Dan HalvarssonExaminator:         Åsa DevineTitel:                     Bakomliggande motiv, alla har dem.Nyckelord:           e-WOM, electronic word-of-mouth, e-wom motiv, sociala medier, Facebook. Bakgrund:            Att veta varför kunder delar med sig och sprider information om företag har blivit viktigt för företag om de vill effektivisera sin marknadsföring på Internet. Mycket av den tidigare forskningen gällande e-WOM har fokuserat på informationsspridningens effekt men inte vad kunder har för bakomliggande motiv till att sprida e- WOM. Forskning har också visat att det finns skillnader i hur kunder sprider e-WOM på sociala medier jämfört med övriga plattformar på Internet. Det är därmed betydelsefullt att på ett djupgående sätt utforska vad kunder, utifrån deras perspektiv, har för bakomliggande motiv till att sprida information om företag på sociala medier. Forskningsfråga: Varför sprider kunder e-WOM på sociala medier?Syfte:                    Syftet är att utforska kunders bakomliggande motiv till spridning av e-WOM på sociala medier. Metod:                  Utförd som en fallstudie av ett enda fall genom sex stycken semi-strukturerade intervjuer. Slutsats:               Undersökningen visade att det finns 15 bakomliggande motiv till kunders spridning av e-WOM på sociala medier.

Uppsatsen syfte är att söka klargöra hur stor betydelse charterbolagens varumärken har för konsumenten vid valet av charterbolag. Jag har använt mig av teorier rörande varumärkets betydelse ur ett konsumentperspektiv, konsumentbeteende samt marknadskommunikation som sedan applicerats på empirin. Empirin består av sju kvalitativa intervjuer varav tre varit personliga intervjuer och de resterande fyra har varit telefonintervjuer. Slutsatsen är att varumärket inte är av överordnad betydelse för mina respondenter vid valet av charterbolag. Respondenternas varumärkeskännedom om de största aktörerna är, med vissa undantag, god.

This research examines the effects of creative store window displays of fashion brands in enhancing recall, attitudes, intentions and brand associations. A comparison has been made between high-end and low-end brands, creative versus non creative store window displays to identify differences in effects. The theory applied in this study has been used from creative advertising effects due to the lack of relevant research in store window display effects. Therefore this study is a contribution to the research of store window effects. The method used in this study compare fashion high-end brand with fashion low-end brand by placing the products in the store window display where the creativity has been manipulated.

När mängden reklambudskap ökar och kostnaderna för att synas stiger blir det allt viktigare för företagen att just deras budskap bryter igenom allt brus och når fram till konsumenten. Detta har medfört att vissa företag sökt nya mer okonventionella sätt att göra sin röst hörd, fenomenet kallas gerillamarknadsföring. Tidigare forskning på området har främst undersökt företagens användning av gerillamarknadsföring, vilka typer av företag som kan dra störst nytta av tillvägagångssättet och vilka förutsättningar som krävs inom företagen. Vi har istället valt att studera gerillamarknadsföringen ur ett konsumentperspektiv.Resultatet av undersökningen visar att det existerar ett motstånd mot traditionell marknadsföring medan samtliga exempel på gerillamarknadsföring uppvisar bättre verkan. Uppsatsens huvudsakliga slutsats är att gerillamarknadsföringen lyckas skapa ett större intresse hos konsumenten än vad den traditionella reklamen gör.

The purpose of this study was to examine the narrative skill of sixyear-olds in terms of macrostructure and cohesion, and its relation tonarrative content, auditory attention, auditory short-term memory and threemeasures of word retrieval. A group comparison of macrostructure andcohesion was also performed between children with and without epilepsy.The material consisted of audio recordings of 44 children (18 with epilepsyand 26 from a reference group) retelling the story Nelli-sagan (Holmberg &Sahlén, 2000). No correlation was found between content and macrostructureor cohesion, but several between the latter two. Auditory short-termmemory and word retrieval without pictures showed several correlationswith macrostructure as well as cohesion. No differences in macrostructure orcohesion were found between the children with epilepsy and the referencegroup.

Sveriges Radio stores their data in large archives which makes it hard to retrieve specific information. The sheer size of the archives makes retrieving information about a specific event difficult and causes a big problem. To solve this problem a more consistent use of metadata is needed. This resulted in an investigation about metadata and keyword genera-tion.The appointed task was to automatically generate keywords from transcribed radio shows. This included an investigation of which systems and algorithms that can be used to generate keywords, based on previous works.

The purpose of this thesis is to see how the Swedish public libraries present e-books on their website. This study has tried to answer the following questions:1. How do the public libraries construct their definitions of the word e-book, and what patterns are there in the definitions?2. How is the e-book definition presented in the context of the public library websites?This study has formulated its own theoretical framework in regards to how you can categorize definitions in four different categories to help see the way a definition is constructed.

Aim: The aim of our study is to analyze and evaluate from a marketing perspective how estate agents can use facebook to strengthen their brand. Method: We have used an inductive study form where we?ve used a quality and a quantity data gathering method. The data has been gathered from an interview with Botkyrkabyggens marketing coordinator and from an internet survey based on a convience selection and a snow ball selection.Theory: SWOT, Brand Equity, Word of Mouth, Customer Relationship ManagementConclusion: Facebook can create and measure "word of mouth" effects, and also create better information management and flow of information compared to traditional marketing for an estate agent. The risks of facebook is the difficulty in educating the staff about the site and the fact that facebook dominates the policies and rules which suddenly can change.

The aim of this thesis is to describe passage retrieval (PR), with basis in results from various empirical experiments, and to critically investigate different approaches in PR. The main questions to be answered in the thesis are: (1) What characterizes PR? (2) What approaches have been proposed? (3) How well do the approaches work in experimental information retrieval (IR)? PR is a research topic in information retrieval, which instead of retrieving the fulltext of documents, that can lead to information overload for the user, tries to retrieve the most relevant passages in the documents. This technique was investigated studying a number of central articles in the research field. PR can be divided into three different types of approaches based on the segmentation of the documents.

The aim of this study was to understand how evaluations are implemented and used in procured nursing homes for elderly. Our methodological approach consisted of a single-case study research. The case in this study was Växjö municipality. Three procured nursing homes for elderly were chosen in the municipality as examples of implementation and use of evaluation. The method for retrieving empirical data and the analyzing of it was based on triangulation.

The aim of this study has been to try to understand the meaning of dikaiosuvnh qeou` in Rom 3:21-26, and how man receives this righteousness.The study has two main parts. The first part is a study of Greek terms and words, where the following terms are examined: First the iJlavskomai word group, and especially the word iJlasthvrion. Secondly the words divkaio" and dikaiosuvnh. Thirdly the word novmo" and fourthly the words pisteuvw and pivsti". The final term examined is ajpoluvtrwsi".