The main purpose of this study is to analyze texts written by pupils during the national test in the subject Swedish for grade 9 in order to identify and illustrate how they have met the instructions for the writing task including genre. The texts have been analyzed using Palmér & Östlund-Stjärnegårdh?s (2005) model for student text analysis. This model has been supplemented by studying word and sentence length, as well as indexes for level of readability (LIX) and word variation (OVIX) in order to illustrate possible differences in a gender perspective. The results of this study are in line with previous research, as the girls? texts are longer and more descriptive, while the boys? texts are shorter and show a wider range of word variation.

Titel: ?Hur kunden blir till företagets säljare med word-of-mouth marknadsföring ? en fallstudie av företaget Apple och produkten iPod? Författare: Louise Alm och Martina Bengtsson Handledare: Jesper Falkheimer och Mats Heide Problem: Det existerar ett mediebrus på marknaden idag med alla företag som slåss om konsumenternas uppmärksamhet. Traditionell marknadsföring med TV-reklamer, tidningsannonser och liknande räcker inte längre till för att nå igenom detta brus. Företag tvingas därför hitta andra metoder för att stå ut ur mängden och en som har visat sig framgångsrik är marknadsföring genom word-of-mouth. Risken med denna metod är att den inte uteslutande är av positiv natur och om den hanteras fel eller överdrivs kan negativ word-of-mouth uppstå, något som kan få förödande konsekvenser för ett företags image.

In Sweden today it is problematic to talk about the woman's sex. Many women are embarrassed over their sex, nor do they have particularly strong knowledge of their sex or its functions. Language difficulties also contribute to problems for Swedish women when they come in contact with a professional who works with the female sex. In our study we have researched which denomination is most commonly used for the female sex and also how the public sees the word ?fitta?.

This paper studies the philosopher Ludwig Wittgenstein during his years (1920?26) as an elementary school teacher in remote Niederösterreich, Austria. The paper gives a survey of his life, and also a brief account of three of his main works: Tractatus Logico-Philosophicus, Philosophical Investigations and Remarks on the Foundations of Mathematics. Attention is given to his alphabetical word list, Wörterbuch für Volksschulen, published for educational use in elementary schools. The study is focused on Wittgenstein?s educational practise, and establishes a connection between his experience as a teacher and his late philosophy..

Denna studie syftar till att ge en bild av varför konsumenter väljer att engagera sig i interaktionen genom företags kanaler på sociala medier. Det empiriska underlaget insamlades genom en kvantitativ studie i form av en enkätundersökning samt en kompletterande textanalys av inlägg skrivna på Twitter. Studien undersökte fyra bakomliggande processer till engagemang. Dessa engagemangsprocesser är socialisering, samvärdeskapande, lärande och word-of-mouth. Undersökningarna visar att socialisering och word-of-mouth är de största bakomliggande processerna till konsumenters engagemang i jämförelse med lärande och samvärdeskapande.

In a school for children from 6-9 years in a small town in the southeast of Sweden, is areading activity program in progress since 8 years. The original purpose of this program wasto enhance the student?s reading interest. All of the students read at least one book a week andthen they review the book in front of the class.The purpose of the present study was to examine vocabulary, word retrieving, narrative skillsand grammatical abilities in children in this school. The objectives were to investigate if thechosen language abilities in these children were different compared to normative data andearlier studies in children at comparable ages.

Syftet med den här uppsatsen är att studera hur mindre företag i resebranschen kan använda sociala medier som en framstående marknadsföringskanal för att öka kännedomen om företagets varumärke, samt skapa ett gemensamt värde för både kund och företag.De huvudsakliga teorier som ligger till grund för den här studien är sociala medier, sociala medier som marknadsföringskanal, varumärket, segmentering, strategi, krishantering, marknadsföring och kundservice, kundrelationer och värdeskapande, word of mouth, samt framtid..

Title: Social Media ? And customer interaction in smaller firmsSeminar date: 2011-06-10Course: Information Logistics, D-level.Authors: Marie Stenhammar and Ulrika CarlssonAdvisor: Jaime CamposKey words: Social Media, Web 2.0, Co-creation, Viral marketing, Word of Mouth, smaller firmsPurpose: This paper aims to describe the relevance of social media to smaller firms, the challenges and opportunities they face and what strategies they use, in the interaction with their customers.Methodology: The study is qualitative in nature and has an abductive approach. The empirical material consists of in-depth interviews with chosen companies and Internet observations.Theoretical perspectives: Social Media, Web 2.0, Co-creation, Viral marketing, Word of MouthEmpirical foundation: The study takes its empirical base from in-depth interviews with representatives from the small companies and internet observations connected to these.Conclusions: Smaller companies have great interest in social media. They preferably use Facebook, blogs, YouTube and Twitter. Their strategy is mainly to be very active and update their social media regularly.

This project examined the possibility to create an electronical aid with the purpose of increasing environmental awareness and to design the aid in a fashion that inspires other to develop similar applications. The impact of car traffic was examined, and the base of the aid was built up in modular form to simplify the hardware aspect. For the active, data processing part of the aid the Arduino platform was chosen because of its simplicity and big possibilities of help in different internet fora, for those who choose to create similar applications in the future. The main part of the project var the use of real-time information from the car?s on board diagnostics.

Denna kandidatuppsats handlar om modebloggar och deras påverkan på konsumenters agerande. I dagens konsumtionssamhälle står mode högt i kurs och bloggläsare tar dagligen in information om nya produkter och varumärken genom word of mouth. En undersökning som Mahir PR har gjort visar att 58 procent av bloggläsarna faktiskt har köpt en identisk vara som de tidigare sett i en modeblogg. Vårt syfte är således att från Mahir PRs undersökning vidare beskriva på vilket sätt modebloggar påverkar konsumenters agerande. Vi har använt oss av teori kring word of mouth, samt Solomons kommunikationsmodell där massmedias information filtreras av olika opinionsledare eller grindvakter innan de når mottagarna/konsumenterna.

Today's consumers are demanding more and more from companies and are no longer as easy to im-press as they used to be. It is now the consumers that hold an increasing amount of power over com-panies and not the other way around. This change in consumer behaviour has caused an identity crisis for traditional advertising, and companies are now searching for new ways of reaching their target audience. The purpose of this combined qualitative and quantitative case study is to examine possible risks and possibilities that a retailing company face when communicating through Facebook. Data has been collected through in-depth interviews with company representatives combined with a quantitative study of the company's Facebook followers in order to answer the questions of (1) which possibilities and risks a retailing company face through the use of a Facebook fanpage and (2) if there is a differ-ence in the attitude and behaviour of active respectively passive followers that may have been caused by a retailing company's marketing communication on Facebook.

The aim of this study was to understand how social workers deal with honour-related violence, with special focus on the processing from sheltered housing. Our qualitative interviews with social workers that work with this kind of problems show that there are both obstacles and opportunities in the processing from sheltered housing. On the negative side are the loneliness, the shame and the guilt that the girls may experience when they need to leave their families. The social services can both be an obstacles and an opportunity. When the girls need to create a new life in a new city they have a lot of opportunities and in the same time it is hard to get to know new friends when you don´t know the city or have much money.

A crisis is something that can happen to all of us in an unexpected situation, and the school should be prepared in a way that is the best way to handle a situation with a wide foundation through a crisis plan. On a well-defined way, you should have a developed and relevant emergency plan. Defining the word crisis can be difficult, it is an individual interpretation, and to get found out what the word stands for and it have to be discussed. The two selected schools that I have chosen to interview have discussed the understanding of the word crisis in able to get what the word means for them. The two selected schools have come to the conclusion that a crisis is something that creates disturbances for people or a person concerned to the everyday way of living.

The aim of the study was to examine the reading ability of adultswith intellectual and/or communicative disabilities. The group adults withintellectual and/or communicative disabilities consisted of 66 individuals.One control group consisting of 36 children aged 7 to 12 years and onereference group consisting of 14 adults were used. Participants were given anumber of language and reading related tests. Adults with intellectual and/orcommunicative disabilities had significantly lower results than the adultreference group regarding all tests and significantly lower results than thechild control group regarding phonological processing. There was nodifference between adults with intellectual and/or communicative disabilitiesand the child comparison group regarding word decoding and readingcomprehension.

The mobile revolution is here to stay, and today most people have (at least) one cell phone at home. Some even a PDA (Personal Digital Assistant)as a complement for the simpler tasks at the office, e.g sending e-mail, Word processing, browsing the Internet etc. Many business have also given the employees the opportunity to do some of the business tasks inbetweeen customer visits with the help from a cell phone or PDA.Despite all this, the so called Internet connected mobile revolution is often mentioned as a big failure. Maybe because the people in general tended not to use the new technology as much as the companies predicted. This could be because they still haven't learned how it works, or just don't seem to have the need for services provided.After a couple of failures in the development process, almost every cell phone has support for mobile Internet today.