SammanfattningTitel: Hur pa?verkar Gerillamarknadsfo?ring Generation Y? A?mne/Kurs:  Fo?retagsekonomi - KandidatuppsatsHandledare:  Lars HaglundNyckelord: Marknadsfo?ring, Gerillamarknadsfo?ring, Generation Y, Annonsering, Word-of-mouth, Buzz- marknadsfo?ring, varuma?rkesattityd, varuma?rkesengagemang, engagemang online, kommunikation.Bakgrund: Marknadsfo?ring handlar om att skapa och utveckla lo?nsamma kundrelationer. I dagens samha?lle sa? sker marknadsfo?ring runtom omkring oss hela tiden. Pa? grund av detta har Generation Y utvecklat strategier som automatiskt sorterar bort o?verflo?dig och ono?dig information.

The purpose of this study has been to examine online travel magazines as an information source and as a virtual service scape. The traditional travel magazines are facing a change due to the technological development and the web has become an important platform for both customers and companies. The virtual service scape opens new opportunities for interaction and we found a great interest in examining which possibilities and limitations travel magazines are facing. This study is based on a qualitative approach because we wanted to gain a deeper understanding and a complete picture of our chosen subject. We have completed six interviews; three of them were consultants, one publishing director, one editor and a research student.

TAT?s Cascades and Kastor are programming languages used to create graphical user interfaces (GUI) for mobile phones. TAT Tutorials is a dynamic, interactive tutorial site for these xml-based programming languages. An editor will be available for download to enhance the learning process..

Forming teacher teams is currently the standard way of organizing teachers in Swedish Compulsory Schools. This is the result of a process that started in the 1970s.Traditionally the culture of teaching has been one of isolation. Once the door to the classroom is shut, what happens behind the door is up to the teacher to decide. Over the past thirty years a lot of time has been dedicated to making fundamental changes in the way teachers interact with their colleagues. Today the idea of teachers forming teams is generally accepted but still the core of a Swedish teacher?s job is that of a lone worker.

The cellular market is today suffering from great customer dissatisfaction. Simultaneously, the services offered by the different cellular providers are very homogenous, causing strict competition where various price strategies have been the main mean of battle. From a business perspective, implementing pricing strategies, to keep up with increased network investments, is a short term solution.In a market characterized by lacking customer satisfaction and harsh competition, research has shown the importance of highlighting customer relations in marketing. This type of marketing, which one could refer to as relationship marketing, is considered an efficient, economic, and strategic method of showing the importance of customer loyalty. To get insight in the relationship between the customers and the cellular providers, as well as to show the importance of relationship marketing, this study has used qualitative interviews to find what develops strong customer loyalty.The results showed that increased customer loyalty is achieved when an emotional bond is created.

I början av 1980-talet myntade reklammannen Jay Conrad Levinson uttrycketgerillamarknadsföring. Den nya termen var skapad för att beskriva en marknadsföringstaktikför framförallt mindre företag där kreativitet snarare än en stor marknadsföringsbudget skullevara nyckeln till framgång. Genom att använda sig av okonventionella medieval kunde ävenrelativt billiga kampanjer få ett stort och mycket kostnadseffektivt genomslag. Vartefterkonkurrensen om konsumenternas uppmärksamhet ökat har även större företag anammattaktiken. Tidigare forskning på området har främst undersökt gerillamarknadsföring ur ettföretagsperspektiv.

In the low-income countries of the world, rapid urbanization and decaying infrastructure results in an increasingly unsustainable situation when it comes to solid waste management. Often, the solution tends to focus on introducing technical advanced interventions based on the conditions of the high-income world. However, this thesis aims to ?nd site-speci?c solutions on solid waste management at a local scale. By taking in consideration of local conditions a customized approach is possible where the solution is not dependent on expensive structural changes.

At the Department of Technology and Built environment at the University of Gävle there was an interest to study GNU Radio, which is an "open source radio project. The project is based on that most of the radio signal processing is made in an ordinary PC. The idea behind this degree project was that in a laptop there are several radio transmitters/receivers that takes space, generates heat and transmit in varied frequency band etcetera. All these radio transmitters/receivers could be replaced with a Software Defined Radio system. It means that one common, general radio hardware is used to different communications such as: WLAN, Bluetooth, GPRS, 3G etcetera. The waveform is generated in the software, which makes the system very flexible.

Resebranschen är en marknad som speglas av hård konkurrens och en marknad där synlighet och tillgänglighet är en avgörande faktor. Under de senaste åren har resebranschen stått inför en del förändringar när det kommer till hur resorna säljs. I dagens läge säljer resebyråer fler biljetter online än vad de gör i sina fysiska butiker och möjligheten att använda sociala medier i marknadsföringen har uppstått.Med hjälp av sociala medier skapas ett möte mellan resebyråerna och konsumenterna och de kan skapa relationer via Internet. Med den rådande utvecklingen ses tydliga mönster på hur fler företag inom resebranschen börjar satsa resurser på att utveckla och använda sociala medier i sin marknadsföring. Denna uppsats undersöker, och jämför hur och varför resebyråerna Ving, Apollo och Fritidsresor använder sig av sociala medier i sin marknadsföring.

The task of this project was to build an computer processing system for pressureregulation, in which the pressure loss over the open hydrolicvalve should be kept as low as possible. By using an cross connected proportional directional valve the valve problem could be solved. The control- and regulationproblem for the pressureregulation system was solved by using the DAQ- card NI6035E from National Instruments and the computerprogram Automatic Pressure Control 1.0 which has been software developed and written in Visual Basic. The final result showed that correct processvarible was obtained in 0,5 seconds, when the setpoint was changed in the testarea 0 - 2,5 MPa..

In order to reduce the price for, and improve the performance of automatic control systems for magnetization of synchronus generators, the possibilities of using a PC based software PLC system, Programmable Logic Controller, has been investigated. The result is a system based on the CoDeSys software PLC with runtime environment from 3S-Software, communicating with external units via Modbus fieldbus. System price is reduced from ?5000 to ?2000 and system processing speed is reduced from 10 ms for a Siemens S7 PLC to 4 ms with the CoDeSys PLC system though unsolved problems with runtime seizure caused by improper settings in the PC BIOS..

Prosody can be characterized as the rhythm and the melody of speech. Prosodic features convey emotions, thoughts and geographic origins of each individual. Spoken language without prosody would be monotonous, without variations in loudness and rate. Children with cochlear implants perceive speech in a different way than children with normal hearing. Consequently the speech produced by a child with cochlear implants may sound different.The purpose of this study was to examine prosodic skills in Swedish children with cochlear implants and to compare them with the prosodic skills in Swedish children with normal hearing.

This thesis explores the possibilities of avoiding the issues generally associated with compression of noisy imagery, through the usage of vector quantization. By utilizing the learning aspects of vector quantization, image processing operations such as noise reduction could be implemented in a straightforward way. Several techniques are presented and evaluated. A direct comparison shows that for noisy imagery, vector quantization, in spite of it's simplicity, has clear advantages over MPEG-4 encoding..

This report will discuss principle, primary and finally manufacturing structure. We were asked to produce a 3D milling to processing the prototype material that is used on the University of Halmstad. From conceptual drawings to produce components for this project have we together with a number of company take developed the right components for this project. We have calculated and analyzed the construction to get the best result for it purpose. Unfortunately have the process to produce the 3D milling has been stopped because of deficient budget and time.

The purpose of this thesis was to examine if there where fallacies in the design solutions for the business system IFS Applications from a user perspective, and if so, correct these from a cognitive science approach.Data collection consisted of three main portions. These where; workshop, individual interviews and observations. The collected data was analyzed and resulted in identification of two main areas in the application that where found lacking.The result of the study showed that the usability for processing large amounts of data and the lack of customization where the main flaws in the application. Two low fidelity prototypes where created with the purpose of rectifying the underlying flawed design solutions that where identified from the collected data..