Sökresultat:
2084 Uppsatser om Word of mouth and community - Sida 18 av 139
Unga och arbetslösa : Upplevelser av ungdomsarbetslöshet i en bruksort
This thesis focuses on youth unemployment in Finspång, often referred as an industrial community. The theoretical framework of the thesis is based on social constructionism and covers theoretical discourse analysis, intersectionality and social capital. The study is based on qualitative interviews with 7 unemployed individuals between the ages of 19-24 and an interview with an employee at the employment office in the community. The main subject in this thesis is the youngsters experience with unemployment, labour, the employment office, the impacts of social capital and the labour market in the community. The analysis focuses in how the respondents discuss their experienced problems with their unemployment.
Nedläggning av folkbibliotek : Är ideellt idealt?
This study examines the closure of public libraries, and the nonprofit organizations takeover of them as a phenomenon. The aim is to understand why the nonprofit takeover is common and what the takeover symbolizes and if the discourse in media invokes the views on libraries and the profession.Interviews were made with librarians, politicians and representatives of a nonprofit organization to study different sides of the phenomenon. Other empirical data were found in local and national newspapers and media-channels. I discovered that public libraries are highly valued by both politicians and the community. The study also showed that a library in a community makes people feel valued.
Frivilligt arbete : motiv och drivkrafter till frivilligt engagemang
This thesis focuses on the motives and incitements for voluntary work. The main question for this thesis is why people get involved in voluntary work. What are the motives and incitements for voluntary commitment and what do people gain from this kind of commitment? The thesis is based upon qualitative research methods at Frivilligcentralen in Norrköping. The theoretical perspectives are a community commitment, satisfaction of being part of a meaningful context, altruistic and self-interest and an increased pace of social changes.
Semantisk särdragsanalys: behandlingsmetodens effekt på benämningsförmågan hos tre personer med ordfinnandesvårigheter till följd av afasi
Semantic feature analysis (SFA) is a treatment technique used foraphasic word finding difficulties after stroke. The method has earlier beenevaluated with positive outcome regarding words that have been trainedduring intervention while more varied results have been presented regardinguntrained words. The aim of this study was therefore to evaluate the effectsof the method on naming in untrained nouns and verbs, in both confrontationnaming and in discourse. The present study is the first to evaluate SFA withSwedish-speaking persons. A single-subject design was used.
Användarspridd reklam på Facebook : En kvalitativ studie om hur användarspridd information på Facebook uppfattas av användarna
In this Bachelor?s essay we discuss whether eWOM (electronic word-of-mouth) is perceived as advertisement or as normal information, which is not influenced by any company, on the platform Facebook. The information which we were interested in is the one spread by normal users, and user?s perception of it. To find our results we have conducted a study in which we have used the method interview, which gives qualitative results.
Viral Marknadsföring
Bakgrund: I massmedia har det på senare tid börjat uppmärksammas ett nytt fenomen inom internetbaserad marknadsföring som kallas för viral marknadsföring. Det har dock inte gjorts några studier om vad begreppet egentligen innebär. Syfte: Att ge en innebörd åt begreppet viral marknadsföring och att undersöka de faktorer som kan påverka möjligheten att kunna utnyttja viral marknadsföring. Avgränsningar: I denna studie har vi avgränsat oss genom att säga att teorierna kring viral marknadsföring endast går att applicera på Internet. I studien behandlas endast konsumentrelaterade produkter.
Intern och extern butiksmiljö : En studie om hur butikschefen kan forma sin butiksmiljö för att uppmärksamma konsumenterna
För en butik är det viktigt att framställa sig på ett inspirerande sett för att locka in kunder i butiken. Det börjar redan med att bygga upp en bra exteriör bestående av bland annat fasad, skyltfönster och skyltar. Butiken måste få kunden intresserad redan utanför för att den ska känna en vilja att handla. Kunden bygger snabbt upp en attityd mot butiken och det är viktigt att den blir positiv för att kunden ska vilja besöka butiken. Väl inne så är det interiören som påverkar kunden ifall den vill stanna kvar och göra sina köp.
Pojkars och flickors brinnande intressen : En analys av 10 elevtexter ur ett genusperspektiv
The main purpose of this study is to analyze texts written by pupils during the national test in the subject Swedish for grade 9 in order to identify and illustrate how they have met the instructions for the writing task including genre. The texts have been analyzed using Palmér & Östlund-Stjärnegårdh?s (2005) model for student text analysis. This model has been supplemented by studying word and sentence length, as well as indexes for level of readability (LIX) and word variation (OVIX) in order to illustrate possible differences in a gender perspective. The results of this study are in line with previous research, as the girls? texts are longer and more descriptive, while the boys? texts are shorter and show a wider range of word variation.
Gated communities : En jämförelse av svensk, ungersk och amerikansk marknadföring
Uppsatsen behandlar ?gated community? ett känt fenomen i många delar av världen och börjar även växa fram i Sverige. Syftet med uppsatsen är att förstå begreppet ?gated community?. Mer specifikt undersöka och jämföra förhållandet mellan tre olika företags marknadsförings innehåll med definitionen av gated community och teorierna som tas upp i arbetet.
Bloggar som marknadsföringskanal ? En kartläggning av Lindex AB
It?s a fact that fashion companies today are searching for new ways to win consumers.Traditional marketing methods have been replaced with new marketing techniques onInternet. Fashion blogs have a high traffic and because of that they are relevant in themarketing context. Lindex has developed from being a store of underwear to be oneof the largest fashion companies in Sweden with Internet sales which actively workswith bloggers through it?s website.Our purpose in this study is to analyze and describe how a fashion company as Lindexis practical using blogs as a marketing method.
Det gömda könet ? fittan, vaginan och snippan. En studie om diskursiva problem runt kvinnans kön i Sverige.
In Sweden today it is problematic to talk about the woman's sex. Many women are embarrassed over their sex, nor do they have particularly strong knowledge of their sex or its functions. Language difficulties also contribute to problems for Swedish women when they come in contact with a professional who works with the female sex. In our study we have researched which denomination is most commonly used for the female sex and also how the public sees the word ?fitta?.
Ludwig Wittgenstein som folkskollärare
This paper studies the philosopher Ludwig Wittgenstein during his years (1920?26) as an elementary school teacher in remote Niederösterreich, Austria. The paper gives a survey of his life, and also a brief account of three of his main works: Tractatus Logico-Philosophicus, Philosophical Investigations and Remarks on the Foundations of Mathematics. Attention is given to his alphabetical word list, Wörterbuch für Volksschulen, published for educational use in elementary schools. The study is focused on Wittgenstein?s educational practise, and establishes a connection between his experience as a teacher and his late philosophy..
Empowerment: en studie i ansvar, tilltro och ekonomiskt bistånd
Our understanding is that responsibility is shifting from the community towards the individual within the field of social work. This resulted in our essay, which aims to study how the representatives within social service assistance and churches in Helsingborg work with personal power. Our aim is also to illustrate how these representatives view the boundaries of responsibility between the individual and the community. Our questions are: How do the representatives work with personal power from a micro and macro perspective? How do the representatives look upon their position as representatives? What do the representatives consider as responsibility of the individual respective the community? And; Are there preventing factors from individual responsibility? We obtained our empirical material from a qualitative method consisting of interviews.
Språkförmågor hos barn som deltar i läsfrämjande aktivitet
In a school for children from 6-9 years in a small town in the southeast of Sweden, is areading activity program in progress since 8 years. The original purpose of this program wasto enhance the student?s reading interest. All of the students read at least one book a week andthen they review the book in front of the class.The purpose of the present study was to examine vocabulary, word retrieving, narrative skillsand grammatical abilities in children in this school. The objectives were to investigate if thechosen language abilities in these children were different compared to normative data andearlier studies in children at comparable ages.
Marknadsföringsverktyg : Ideella idrottsföreningar
Syftet med uppsatsen var att skapa en förståelse för vilka marknadsföringsverktyg ideella idrottsföreningar använde. Därefter stämma av med den befintliga teorin och om möjligt ge ett teoretiskt bidrag till marknadsföringsteorierna utifrån ideella idrottsföreningars synvinkel.Teorierna inom sportmarknadsföring anger i dagsläget att de vanligaste marknadsföringsverktygen är; direktmarknadsföring, annonsering, sponsring, personlig försäljning, sales promotion och public relations. I analysen framkom det att ideella idrottsföreningar till viss del använde alla de ovanstående marknadsföringsverktygen, men att det mest frekventa tillvägagångssättet vid marknadsföring var annonser i tryckt media. Det uppkom även att ideella idrottsföreningarna använde word?of-mouth (WOM) och sina egna hemsidor vid sin marknadsföring.