Syftet med denna uppsats är att undersöka hur kommunikations- och reklambyråer ser på de förändringar som sker i samhället. Vidare är vårt syfte att undersöka hur de arbetar för att effektivt kommunicera ut budskap till önskad mottagare genom att medvetet skapa uppmärksamhet. Vi har använt oss av en kvalitativ metod med ett abduktivt tillvägagångssätt där litteratur och empiri tillsammans legat till grund för det fortsatta arbetet. Vår empiri har utgjorts av åtta stycken kommunikations- och reklambyråer där fem stycken ingick i en första intervjuomgång och de övriga tre i en andra. Det finns en medvetenhet om att dagens samhälle står inför ständiga förändringar i och med faktorer som tillänglig teknik, information och på grund av att nya generationer växer upp.

Det finns idag l 02 stycken listade cateringverksamheter i Göteborg och många av dessa är småföretag. Utöver de företag som enbart ägnar sig åt catering erbjuder även andra företag denna tjänst, såsom restauranger och cafeer, vilket tyder på en hård konkurrens. Marknadskommunikationsverktyg är betydande som konkurrensmedel och används av alla varianter av företag för att nå ut till potentiella kunder. Även word of mouth är utav stor betydelse i marknadsföringssyfte. Den här kvalitativa studien omfattar fyra småföretagare som bedriver cateringverksamhet För att skapa en bild av situationen för dessa företagare angående utmaningar, konkurrenskraft, generering av nya kunder, samt långsiktiga kundrelationer användes semistrukturerade intervjuer.

Projektet visar hur man med relativt lite kunskap om programmering kan ta fram en lo?sning som ba?de a?r cross-platform och enkel att underha?lla och vidareutveckla med ytterligare funktioner i framtiden. Systemet a?r gjort i Filemaker Pro 13/14 som ocksa? a?r klienten fo?r Mac OS X och anva?nds fo?r mobila enheter via Filemaker Go 13/14.Personalen pa? kostymavdelningen pa? NorrlandsOperan har tidigare arbetat med en struktur da?r information och bilder kring produktionen sparats i olika Excel eller Word-dokument fo?r att sen sparas pa? en gemensam filserver. Detta arbetssa?tt skapar problem kring dokumentation, att hitta information och att jobba mobilt.Lo?sningen a?r framtagen fo?r att understo?dja personalen i deras arbete och fo?ljer en tydlig ordning med vilka objekt som a?r relaterade till vilka andra objekt.

The aim of this thesis is to investigate what distinguishes the views of staff at centres for learning as regards users? motivation at centres for learning in public libraries. The following questions were asked:? How do staff at centres for learning view the users? motivation to studies?? How do staff at centres for learning view causes for lack of motivation and obstacles for motivation to studies?? What methods do staff at centres for learning use to motivate potential users to studies and to market the learning centres? ? What distinguishes these views of staff on users? motivation at centres for learning in public libraries?The methods used in this study are: literature studies, qualitative interviews and questionnaires. Interviews and questionnaires were done with six employees at six centres for learning.

The aim of this study is to examine the collection One Thousand and One Nights (also: The Arabian Nights) from a european perspective, by comparing different european translations. The study focuses on three translations into Swedish from different periods of time and how the tales have changed in the translation process - depending on the prevailing line of approach and Western perceptions of Eastern standards. The thesis of the study is that Eastern culture, from a Western perspective, has been seen as exotic and different but not as a high literary culture and that this view has affected the translations into european languages. The study shows, among other things, that Western culture is many times considered normative in the translations and that the translators often give their own voices a prominent role, also that common Western notions of the East affects the translations.The word ?orientalism? is used frequently in the study and it refers primarily to the image of the Orient as it is described in Edward Saids' book Orientalism: as a Western construction whose main purpose is to strengthen its own conception of the Orient and thereby strengthen the Western identity as better than the Orient.

The purpose of this study was to examine if atypical Parkinsonism affectsthe pragmatic ability in conversational interaction. 15 persons close to individualswith atypical Parkinsonism answered a questionnaire, "Bedömning av förändring isamtalsinteraktion", estimating experienced change in interactive skills comparedto before the disease. The study also examined if perceived change correlates withdisease duration and if perceived change differs between types of atypicalParkinsonism. The results show that at group level the participants experiencechange in many aspects of conversational interaction, particularly regardingspeech, body communication, response latency, phrase length, word finding andability to understand. There was no correlation between perceived change anddisease duration.

Confrontation naming is commonly used in speech and language pathology to diagnose neurogenic communication disorders and evaluate naming ability. The existing Swedish assessment instruments for adults consist of pictures depicting nouns. In this study, parts of the instrument An Object and Action Naming Battery were used, containing pictures depicting both nouns and verbs. The study?s purpose was to explore the degree of difficulty in the material, based on the naming of the participants, and examine whether different variables correlate with the results in confrontation naming.

Projektet visar hur man med relativt lite kunskap om programmering kan ta fram en lo?sning som ba?de a?r cross-platform och enkel att underha?lla och vidareutveckla med ytterligare funktioner i framtiden. Systemet a?r gjort i Filemaker Pro 13/14 som ocksa? a?r klienten fo?r Mac OS X och anva?nds fo?r mobila enheter via Filemaker Go 13/14.Personalen pa? kostymavdelningen pa? NorrlandsOperan har tidigare arbetat med en struktur da?r information och bilder kring produktionen sparats i olika Excel eller Word-dokument fo?r att sen sparas pa? en gemensam filserver. Detta arbetssa?tt skapar problem kring dokumentation, att hitta information och att jobba mobilt.Lo?sningen a?r framtagen fo?r att understo?dja personalen i deras arbete och fo?ljer en tydlig ordning med vilka objekt som a?r relaterade till vilka andra objekt.

In our thesis we investigate how public libraries are working with external marketing via social media. The study aims to found out what the reasons are and how public libraries are using social media to market themselves. Furthermore, how they evaluate the success of these marketing efforts. We limit ourselves to public libraries and its staff. The theory that we have chosen to use to analyze our data is the marketing mix of the 4 P'S (product, place, price and promotion), but we have replaced the ?price? with ?staff? because ?staff? is more relevant for library management.

All around the world more and more people move from rural areas to live in the cities. Because of this, the urban areas have become an important part in the debate about the effects on the environment and sustainability. In many countries word wide initiatives have been taken to build sustainable cities and eco cities, the Stockholm Royal Seaport is one example. The vision for the district is to become a world class sustainable city based on the three dimensions of sustainable development: social, economic and ecologic. The municipality of Stockholm has set requirements for the buildings? energy usage, emissions and amount of waste generated during the building process.

The number of people that are categorized as being homeless in the Swedish society are increasing. This might be an indication that the methods being used today shows not to be working efficient enough. A group of researchers connected to the University of Lund are now in a process to spread new workingmethods against the problems with homelessness in Sweden. Their goal is to completely erase homelessness as a social problem. This new method of working is distinctively different from the one currently beeing used.

This paper describes the process of building a machine translation lexicon for use in the train and transport domain with the machine translation system MATS. The lexicon will consist of a Swedish part, an English part and links between them and is derived from a Tradostranslation memory which is split into a training(90%) part and a testing(10%) part. The task is carried out mainly by using existing word linking software and recycling previous machine translation lexicons from other domains. In order to do this, a method is developed where focus lies on automation by means of both existing and self developed software, in combination with manual interaction. The domain specific lexicon is then extended with a domain neutral core lexicon and a less domain neutral general lexicon.

The number of text messages sent from mobile phones, has increased dramatically over the last few years. Along with that, we are witnessing a lot of new mobile portal services currently being developed. Many of these services rely on an ability to input text efficiently. The traditional phone keypad is ambiguous because each key encodes more than one letter. At present, the most common way to deal with this problem is using a stored dictionary to guess the intended input.

Previous research analyzing information and communication effects regarding high-involvement purchases has so far concerned communication length and the use of salient attributes. Studies investigating the effects of communication on a word-level is however limited. For a high-involvement purchase like an apartment the need for information is vital in the customers purchase decision. The main purpose of this study is to investigate whether the communication in the prospectus varies based on sales success. The study connects research in information search, high-involvement purchases, communication length and information vividness.

The aim of this study is to examine the collection One Thousand and One Nights (also: The Arabian Nights) from a european perspective, by comparing different european translations. The study focuses on three translations into Swedish from different periods of time and how the tales have changed in the translation process - depending on the prevailing line of approach and Western perceptions of Eastern standards. The thesis of the study is that Eastern culture, from a Western perspective, has been seen as exotic and different but not as a high literary culture and that this view has affected the translations into european languages. The study shows, among other things, that Western culture is many times considered normative in the translations and that the translators often give their own voices a prominent role, also that common Western notions of the East affects the translations.The word ?orientalism? is used frequently in the study and it refers primarily to the image of the Orient as it is described in Edward Saids' book Orientalism: as a Western construction whose main purpose is to strengthen its own conception of the Orient and thereby strengthen the Western identity as better than the Orient.