The aim of this paper is to analyse how subject, gender and sexuality is constructed in the book Dårfinkar & dönickar (1984), by Ulf Stark. In relation to this I have also analysed how the main character, Simone, develops from being a child into becoming a teenager.Queertheory is the theoretical basis of this paper. Queer theory questions heteronormativity and aims to dissolve conceptions and notions that function in an excluding and limiting way. Queer theory also questions conceptions that seem obvious and/or natural, for example ?woman?/?man? and ?homo-/heterosexuality?.I have chosen to focus the analysis on a number key events in the book and they are categorised according to Tiina Rosenberg`s three dramaturgic concepts: transformation, unveiling and restoration.

In this essay I will make a comarison between Agnes von Krusenstjernas book (1934) and Mai Zetterlings film (1964), both titled ?Älskande par?. I will do this based on theories about queerness in film, comparing movies to the literature they are based on and intersectionality. I will also use Mariah Larssons book Skenet som bedrog (2006) about Mai Zetterling and Larssons analysis of the film ?Älskande par?..

The aim of this study is to examine Swedish public libraries preservation of rare book collections. In this study a rare book is rare when it become over a hundred years. I will investigate if libraries have any written policies or plans when it comes to preservation and also what the librarians? opinion about rare book collections are. This is of interest because public libraries have a lack of responsibility when it comes to preservation.

The purpose of this essay is to study uses of history in a complementary teaching material in the subject of history. The material in question is a 170 page book titled Hitler och Stalin- En bok om ondska. In English, ?Hitler and Stalin- A book on evil?. Essential to the study is that it is expressed within the material that it might be used as the basis for a discussion of the threats against an open democratic society.

Framväxten av en ny kundlogik, orsakad av teknikens framfart, har tvingat företag och organisationer att hitta nya tillvägagångssätt för att nå potentiella medlemmar eller kunder. Sociala medier är ett fenomen som har utvecklats från att vara ett kommunikationsverktyg för privatpersoner, till att bli ?ett nödvändigt ont? och en viktig del av marknadskommunikationen för många företag.Med denna uppsats vill vi utforska hur en ideell förening använder sociala medier för sin marknadsföring, vilka risker detta medför och vad som kan göras för att undvika dessa. Uppsatsen är en fallstudie som bygger på metodtriangulering och karaktäriseras av en abduktiv ansats. Studien baseras på två kvalitativa personliga intervjuer och en kvantitativ undersökning i form av enkät.

The aim of this study is to increase the knowledge regarding the selection process of picture books by pre-school educators. My intention is to find out which criteria educators use to select the books. I have restricted the study to pre-school educators, because I wish to find out how they work with the selection process and which criteria and considerations are included. I also want to know if the children have influence in the book selection and how the books get to the pre-school.The study is based on qualitative interviews with educators at a pre-schools in my area as well as relevant publications. The questions the educators were given were semi-structured.

Children's language development is highly connected to the success of every school. Especially when it comes to the children learning reading and writing skills, regardless of what method the schools use in order to achieve this. An early intervention can facilitate the learning of reading comprehension. Reading aloud and playing with the language learning is the greatest gift we can give our children and students. Children learn how to use a book by turning the pages and see how the words and texts are structured.

The release of Maja Lundgrens Myggor och tigrar in 2007 caused a large debate that mostly focused on whether the book should be seen as a true reproduction of reality or a work of fiction and if the author had made the right choice in writing about friends, family and famous Swedish persons in her book. About one year later Lars Norén published En dramatikers dagbok in which he also shares details about other people´s lives and, by placing the book in the genre of a diary, claims that it represents reality. The critics were easier on him, and more positive over all in their judgment of En dramatikers dagbok, and many were upset about how different the two authors and their books were received. Tofind out why controversial works are apprehended as controversial I have chosen to analyze Maja Lundgrens Myggor och Tigrar and Lars Noréns En dramatikers dagbok, independent of, as well as compared to, each other. While leaning on reception theory andtheories about different ways of reading as well as the autobiography as a genre I have asked myself the following questions:Which factors have led critics as well as the public opinion to speak about Maja Lundgrens Myggor och tigrar and Lars Noréns En dramatikers dagbok as controversial?What do the two books have in common and what separates them?How does the debate differ regarding the two books and what is the cause for that difference in reception?My essay shows that when reading an autobiography or a diary most people cannot separate the book from the author and the life that the book is a reflection of.

The present project is a first step towards a new Swedish assessment tool to examine phonological ability in preschool-aged children. The work consisted of developing a word list with words that was considered to reveal a child?s phonological ability and to try out the word list on pre-school children. The reason was to make sure that the words existed in the vocabulary of the children in the chosen ages. A word list consisting of 109 words, which convey relevant phonological information, was created.

This work concerns the book "Litauiska noveller" [Lithuanian Short Stories],  a collection of nine Lithuanian short stories translated into Swedish by noted Finnish diplomat Ragnar Öller (1893-1960) and tutor and  journalist Nils Bohman (1902-1943).  The authors of the nine short stories are Jonas Bili?nas, Vincas Kr?v?-Mickevi?ius, Antanas ?ukauskas-Vienuolis, Ignas Jurkunas-Scheynius, Jurgis Savickis, Petras Cvirka, and Petron?l? Orintait?.The 242-page book published 1940 in Stockholm, was the first translation of literary texts from the Lithuanian appearing in the Swedish language. In spite of a professionally carried out translation, the book never gained the attention of Swedish literary circles, and has more or less been forgotten throughout the post war period and up to the present.The purpose of this paper is to investigate the history leading up to the publication of the book within the context of Swedish-Lithuanian relations, and analyse the possible reasons of why this work remained unnoticed for so many decades. Why was the book not reviewed in the Swedish daily press? Was the book ignored because of the choice of authors of the novels? Was the disregard due to the political situation?A discussion from a few selected points of view follows on some possible reasons of why the launch of "Litauiska noveller" failed in 1940.An appendix listing published works of Lithuanian authors in the Scandinavian languages (Swedish, Norwegian, Danish, and Icelandic) up to 1996 is attached..

Marknadsföring är ett viktigt verktyg att använda sig av för att locka konsumenter till att köpa hotellens produkter. Det finns ett antal olika sätt att åstadkomma detta.Syftet med uppsatsen var att undersöka olika marknadsföringssätt som kan vara gynnsamma inom dagens hotellverksamheter.Senare diskuterades det kring bakgrunden och resultatet. Här belystes det att segmentering av marknad är viktigt för att kunna möta olika kundgrupper på bästa sätt. Här framkom även att marknadsföringsmixens olika delar går att koppla till varandra. Ytterligare diskuterades det kring word-of-mouth och att det beror på flera faktorer om gästen ska bli nöjd med hotellet.Gynnsamma marknadsföringssätt som ett hotell kan nyttja är marknadssegmentering, marknadsföring baserad på den förlängda marknadsföringsmixen samt spridning av positiv word-of-mouth, där kundnöjdhet är ett centralt tema..

Syftet med studien är att undersöka hur kvinnor tolkar och förstår hur kvinnor och kvinnors sexualitet skildras i programmen L Word och Sex and the City. Vilka olika sätt att förstå och förhålla sig till sexualitet och heteronormativitet skapas i mötet mellan tittare och text? Metod och Material: Kvalitativa intervjuer med sju kvinnor Resultat: Informanterna beskriver en motsägelsefull bild av kvinnan som framställs i både Sex and the City och L Word. Kvinnorna ses som starka i Sex and the City på så vis att de är självständiga och lever sina egna liv. Samtidigt upplevs de som svaga på grund av att de är ytliga och fokuserar sitt lev efter sökandet efter den rätte mannen.

Developing good reading skills is crucial for all pupils in school, and the reading bookis a tool for achieving that. Pupils are entitled to good reading instruction, regardless ofwhich reading level they are at, and regardless of the level of the reader they have beengiven. The aim of the study is to examine a particular teaching material and describe thedifferences that exist between a simpler and a more difficult variant of the same reader.The study is a textual analysis focused on the two readers for grade 2 from the materialDiamantjakten (The Diamond Hunt). The study shows that the two books display greatdifferences. Reading the simpler book involves a smaller amount of text, fewerdescriptive expressions, and a smaller number of words, but it does make demands onthe reader?s ability to read between the lines.

Problem-definition: How companies work with social media to strengthen their brand equity and what other purposes might lay behind this usage.Purpose: How Volkswagen Sweden use social media in order to strengthen their brand equity.Method: Qualitative case- study of Volkswagen Sweden where a number of respondents will be interviewed with the help of a semi structured interview guide.Theories: A number of theories in the field of brand equity and communication theory will be used in this paper, some of these theories are, Post-model, Social technographics ladder, brand equity and word of mouth.Empiric: A semi-structured interview guide will be shaped from theory and answered through interviews with people who have knowledge within the field.Conclusions: Extracted from the results the research members has identified a number of important factors that business should consider when they work with social media or planning to. They have also answered how business can strengthen their brand equity with social media..

Purpose: The aim of this thesis is to examine how word of mouth and buzz marketing affects Uppsala´s businessstudents attitudes towards Red Bull. To solve this purpose we intend to answer some underlying questions.Theory: We have used relevant theories within word of mouth, buzz marketing and consumer behaviour. Our thesis will bring up the essential parts within these three different theories that we believe are relevant to our purpose.Method: In this thesis we have used both quantitative and qualitative methods such as interviews and questionnaires. The questionnaires will be handed out at Economicum at Uppsala University.Empirical study: This part is based on our questionnaires handed out to business students at Economicum, but also on our interviews made with employees working for Red Bull.Conclusion: Our empirical study has given us a clear picture of how Red Bull works and use marketing tools to promote their product. Through our questionnaires we have also found out what attitudes consumers has against the brand and the product.