AimThe aim with this essay has been to investigate how preschools profiling in motor activity training, work to stimulate motor development of children. In order to study this, the main focus for the research has been on the following queries:What characterize motor activity training at the preschools studied?What is the purpose with the motor activity training of preschools which were studied?How do the preschools describe the affect that motor activity training has on children?How do the preschools look at the need for motor activity training?MethodFour in-depth interviews were conducted with representatives of the chosen preschools profiling in motor activity. My selection was based on a strategic sample and this was made by an internet mapping of preschool activities in the districts of Stockholm, and information from the service guide of the town of Stockholm. Then e-mail was sent to ten contact persons at preschool units, and ten preschools were contacted directly by phone.

I dagens företagsvärld är användningen av kända personer i marknadsföring mycket vanlig (Erdogan 1999, s 291). Tidigare studier visar att fördelarna med att använda celebriteter i samband med marknadsförning är många (Till & Shimp 1998). Samtidigt visar andraundersökningar att var femte reklamkampanj där celebriteter nyttjas, inte lever upp till företagets förväntningar (Miciak & Shanklin 1994, s 51-52). Trots detta fortsätter företag att investera stora summor för att få sitt varumärke förknippat med celebriteter (Erdogan 1999, s 291). Vi anser därför att det är av intresse att vidare studera företeelsen med nyttjandet av celebriteter i reklamkampanjer.Syftet med denna uppsats är att öka kunskapen för hur företag och organisationer går till väga för att välja celebriteter till en reklamkampanj.

Titel: Celebrity endorsement a?r va?l ingen sport ? En studie om hur sportmodevaruma?rkenanva?nder celebriteter i varuma?rkesbyggande syfteFo?rfattare: Erik Hagberg & Niklas RadhammarHandledare: Thomas HelgessonNiva?: Kandidatuppsats, Marknadsfo?ring 15 hp, VT 2012Nyckelord: Varuma?rke, varuma?rkeskapital, celebrity endorsement, celebrity endorser, sportmodevaruma?rke, varuma?rkesbyggandeProblemformulering: Hur arbetar sportmodevaruma?rken pa? den svenska marknaden med celebriteter i sina varuma?rkesbyggande processer?Syfte: Syftet med denna uppsats a?r att med utga?ngspunkt i den teoretiska referensramen och en abduktiv fallstudie av fem varuma?rken, kartla?gga hur sportmodevaruma?rken arbetar med celebriteter i varuma?rkesbyggande a?ndama?l pa? den svenska marknaden. Vi vill a?ven analysera positiva effekter och risker vid anva?ndning av celebriteter i varuma?rkesstrategier.Metod: En kvalitativ ansats med ett abduktivt angreppssa?tt har anva?nts, da?r beslutsfattare fra?n fem varuma?rken har intervjuats inom uppsatsens a?mne. De fem fo?retagen a?r adidas, Craft, Tenson, Peak Performance samt Unihoc.

Products and services have for a long time competed with their brands. For some time now, cities have begun to compete with each other to attract visitors and other stakeholders to come to their town. It is important that the citizens feel as they are a part of the message that the city sends out in its communication.Cities are today working actively with their brands, much like regular companies, in order to create the profile and image in order to be competitive against other cities and places. Cities and places are part of a dynamic process which includes both positive and negative events. These events might have an impact on the brands, and therefore it is a necessity to be able to react on these events to make the most of positive things and deal with the negative in a way that minimizes the effects on the brand.Citybranding as a research field is quite new.

The society of today is overflowed with information and commercials. There is a thick media noise that the marketers finds hard to penetrate. Bearing this in mind, we can see that Event Marketing, witch is marketing through events, has grown to be a popular form of communication as it has an ability to work its way through the existing media noise. Through events a company can strengthen its brand and image as well as form a lasting relationship with its consumers. What other functions does Event Marketing possess? In what context is Event Marketing an appropriate marketing strategy to use? These are two questions that we aim to answer through this essay.To be able to answer these questions we interviewed the marketing manager of two different companies, L´oréal and TeliaSonera.

AbstractBachelor Thesis, School of Economics at Vaxjo universityProgram: Enterprising and Business Development, EBD 362, Spring 2006Authors: Jens Asp, Vivianne Holmer, Carl-Marcus WahlstromExaminer: Stig G JohanssonKeywords: Services, cooperation, collaboration, customer offer, knowledgeTitle: Service firms in collaboration ? A study of the development of small service firms in collaborationNutek presented numbers during year 2005 witched show that the Swedish service sector, for the first time ever, was greater than the industrial sector. The kind of firms that develop most is small service firms without employees. The topic of interest in this bachelor thesis is to study how this kind of firms can develop. There is a great number of strategic options for firms to choose.

The aim of this study was to investigate in what way content marketing can be understood through podcasts as an alternative marketing tool. The material which the study was based on is Ölpodden, a podcast initiated by Carlsberg Sweden. The study intended to shed light on the interdiscursivity that emerges when brands are communicated through podcasts. Another aim was to understand how relationships and identities are constructed through the podcast by examining its intended audience. In order to achieve this a critical discourse analysis was used as both underlining theory and comprehensive method.

The project this report is handling has been implemented on NBB, Nordisk Bilbelysning AB in Linköping. The company produces and develops lightning and searchlights for all types of vehicles. Lately NBB´s supplier of electronics, OSRAM, has developed a mercuryfree xenon lightsource. Mercury is one of the most hazardous environmental waste and to get rid of the mercury entirely in the lightsource is a big step that means alot for the environment.This lightsource will be placed in one of NBB´s worksearchlights called My, and will be sold as an alternative to mercurycontaining searchlights. NBB wants to put an environmental label on this product and they want to have essential information about the product that is needed for the production.

The purpose of this study has been to investigate how frequently, and in witch ways, theories concerning the "late-modern" society are being used in the contemporary research of social work. My thesis is that theories concerning the late-modern society could be useful in social work research, foremost to shed light on, and broaden the understanding of, dilemmas and problems that are specific to the contemporary society. In the study I'm investigating all doctoral dissertations on social work written in Sweden between the years 2003 and 2006, and to execute the study I've applied a text analysis method in four steps. Simplified the four steps of the analysis can be said to investigate, if, how frequent, and in what way theories on the late modern society is being used in social work study. I'm also specifically investigating how problems exclusive to the late-modern society is being taken under consideration in the dissertations.In the analysis of my results I take a critical theory approach and I also discuss if theories on late-modernity is to be seen as a paradigm in the field of social work science.

The proponents for conscience wants to get a clause that will allow the health professionals to due. scruples waive certain duties. Swedens decision makers has despite pressure from the Christian De-mocrats and the Sweden Democrats decided not to implement freedom of conscience in health care. The purpose of this paper is to investigate whether Sweden has the obligation to provide for freedom of conscience in health care. Furthermore, it must be examined, whose rights according to the law will go first, health professionals right to freedom of conscience or the patient right to equal treat-ment.

During the past 30 years the fuels for energy production in heating and power plants have changed. Fossil fuels have decreased in usage whereas bio fuels in Sweden have increased with 60% since the 1970's. Different fuels affects combustion and the release of various substances and particles into the flue gas. This is caused by the diverse components and chemical structures of fossil fuels and bio fuels. When the flue gas leave the combustion chamber and enters the path to the chimney particles in the gas are being transported out of the combustion chamber.

Companies that are facing the global market are put in to new challenges in order to streamline its business. One industry that has realized that changes are necessary is the construction industry, it is an industry witch is far behind the development of introducing information technology-tools systems in there business. It has shown there is a relation between high IT usage and high productivity, which is one of the reasons to why companies in the construction industry should purchase a business system especially for procurement. However, companies that have purchased a business system are facing difficulties in having their employees using it for its purpose. People react differently to changes and that?s why variations in quantities exist for usage of information technology-tools.

It´s important when you are about to build a new stable or just increasing your production that you choose the right housing system and that it fits your own farm. In this study I have put together facts about different housing system for fattening bulls in order to get a clearer picture of witch system is the most suitable for my own farm depending on the conditions I have. The background of this work is my own interest for breeding bulls and I will hopefully increase my own production. Due to this I wanted to learn more and increase my knowledge about different housing systems. Through a literature study I have found out the facts about the housing systems I find suitable for housing bulls.

In forestry there are always needs of forest data to make good strategic decisions of different actions and economic winning. Usually this data gets from field-estimations made by forest workers with expensive costs and sometimes unsatisfied quality. StoraEnso Skog is a great forest company in Sweden and they have part of the responsibility of the forest own by Bergvik Skog. Bergvik Skog is owner of 1, 9 million hectares productive forest land. Both Bergvik and StoraEnso have great interest in new inventory techniques to get the important forest data. The company Foran Remote Sensing offers the opportunity with airborne laserscanning of forest and forest land. Foran got the mission of Bergvik and StoraEnso to laser scan Bergviks possession in Älvdalen, Dalarna.

The society of today is overflowed with information and commercials. There is a thick media noise that the marketers finds hard to penetrate. Bearing this in mind, we can see that Event Marketing, witch is marketing through events, has grown to be a popular form of communication as it has an ability to work its way through the existing media noise. Through events a company can strengthen its brand and image as well as form a lasting relationship with its consumers. What other functions does Event Marketing possess? In what context is Event Marketing an appropriate marketing strategy to use? These are two questions that we aim to answer through this essay.To be able to answer these questions we interviewed the marketing manager of two different companies, L´oréal and TeliaSonera.