abstract buzz marketing, the phenomena Have you ever thought about why the small French pastries called macarons suddenly became so extremely popular? Soon they were seen everywhere in the media, on every celebrity party and shortly after of course on every Swedish person?s cake dish. Could it be that a trendy it-girl happened to mention these lovely creations in her blog?What (or who) is it really that decides and controls what is popular and what is going to sell? If one individual can influence a whole group of followers it is definitely something marketers should take advantage of. One cannot any longer rely on traditional advertising, one needs to be more creative and rethink the possibilities to get through the media noise.

The case method is a relatively new pedagogical method in Sweden that is based on students exercising their skills in the analysis of complex situations and problems that are based in reality and that help students to see a broader perspective and context.The purpose of this study has been to investigate, through interviews with students and teachers, the advantages and disadvantages of the case method in teaching geography.The results of the study show that both teachers and students share almost the same opinion. The conclusion is that the case method is a didactic method that is well suited for teaching geography, as it is based on reality and develops the students? ability to analyze, argue and find solutions in several areas within the subject of geography. If a student is strong in these skill areas they can really benefit from the application of the case method in the teaching of geography, but for students who are weaker in these skills, the case method can be a disadvantage.

Denna? uppsats ?syftar ?till ?att ?ge ?en ?insikt ?i ?hur ?små ?webbolag ?kan ?skapa ?affärsnytta ?genom ?marknadsföring ?i ?sociala ?medier, ?samt? föreslå? riktlinjer ?för ?hur ?detta ?kan ?gå ?till. ?För ?att ?kunna ?besvara? uppsatsens? syfte? genomfördes? en? kvalitativ? studie? av ?hur? webbolagen? Booli,? Coolstuff ?och ?Freddie ?G ?Store ?marknadsför ?sig ?genom ?Facebook, ?Twitter ?och ?bloggar. ?De? sociala ?medierna ?har ?skapat ?nya ?förutsättningar ?för ?företag ?vid ?marknadsföring.

The tourism industry in Sweden has expanded in recent years and the increasing industry has meant that customers are in need of a reseller for their trips abroad. Today there are three types of retailers available. These are : Traditional travel agencies , tour operators and online travel agencies.Online Travel agencies are the most modern online option for customers. Their existence has made it easier for the customer and reservation can be made anytime and anywhere. The competition has intensified between the three retailers and the traditional alternatives must find new ways to survive.

The purpose of this thesis was to develop and optimize a method of analysis for combustion of organic chemical products, followed by an ion chromatographic quantitative analysis. This was to be achieved with the decomposition equipment IKA AOD 1. The aim was to receive a precise and repeatable method that would be able to be applied to the process of qualification and technical marking of chemical products at the company, OKG AB in Oskarshamn. A complete instruction for the decomposition equipment and the method of analysis was written. A number of parameters were chosen from the general method of the combustion equipment, which then was tested parallel with a simultaneous development of an appropriate ion chromatographic method.

My aim in this case study has been to create a method for creature design to test this method in a production and evaluate the results. To achieve this I studied and analyzed the methods of three concept artists and illustrators named James Gurney, Neville Page and Iain McCaig. From the analysis of these artist´s methods, combined with my own personal experience, a new method was formed. To test this method a creature was designed based on directives given by a game design group in the process of creating a table top role playing game in a fictitious world. These directives where given for the creature´s role and its living conditions.

In recent years, more and more people have started to live double lives. Blogs, Facebook, YouTube and Twitter have created conditions so that we increasingly live virtual lives on the Internet. The gathering of people in this way entails both risks and opportunities for businesses. This study aims to explain how the phenomenon of social media has affected trade and service companies in a marketing and communication perspective. The idea for the essay came to us after we had observed how different behaviors in companies? concerning social media could vary a lot, and how we felt that this affected our personal view of the brands.

AbstractMy purpose with this study was to learn more about different ways to teach children how to read and to investigate how teachers can use more fiction when they teach.During the years that I have been working in school, I have only met teachers who use a method that is built on sounds. The children learns to read from books where the words is not put in their right purpose; for example; we can se a sun, a dear looks down in a lake.After my teacher-education in literature I became more and more interested in if it could be possible to use more fiction when you teach children how to read. I also wondered if it was possible to find readers where the sentences are put in a meaningful story.I heard of a method called Whole Language, or the kiwi-method and I decided to find out more about that method. I decided to make a comparison between the ?sound-method? and the Whole Language-method.I have been using qualitative interviews with both children and teachers with experience from these different ways of teaching.

Kurs/nivå:            2FE16E, KandidatuppsatsFörfattare:            Martin Alm, Anton Bengtsson, Pär IvarssonHandledare:         Dan HalvarssonExaminator:         Åsa DevineTitel:                     Bakomliggande motiv, alla har dem.Nyckelord:           e-WOM, electronic word-of-mouth, e-wom motiv, sociala medier, Facebook. Bakgrund:            Att veta varför kunder delar med sig och sprider information om företag har blivit viktigt för företag om de vill effektivisera sin marknadsföring på Internet. Mycket av den tidigare forskningen gällande e-WOM har fokuserat på informationsspridningens effekt men inte vad kunder har för bakomliggande motiv till att sprida e- WOM. Forskning har också visat att det finns skillnader i hur kunder sprider e-WOM på sociala medier jämfört med övriga plattformar på Internet. Det är därmed betydelsefullt att på ett djupgående sätt utforska vad kunder, utifrån deras perspektiv, har för bakomliggande motiv till att sprida information om företag på sociala medier. Forskningsfråga: Varför sprider kunder e-WOM på sociala medier?Syfte:                    Syftet är att utforska kunders bakomliggande motiv till spridning av e-WOM på sociala medier. Metod:                  Utförd som en fallstudie av ett enda fall genom sex stycken semi-strukturerade intervjuer. Slutsats:               Undersökningen visade att det finns 15 bakomliggande motiv till kunders spridning av e-WOM på sociala medier.

Uppsatsen syfte är att söka klargöra hur stor betydelse charterbolagens varumärken har för konsumenten vid valet av charterbolag. Jag har använt mig av teorier rörande varumärkets betydelse ur ett konsumentperspektiv, konsumentbeteende samt marknadskommunikation som sedan applicerats på empirin. Empirin består av sju kvalitativa intervjuer varav tre varit personliga intervjuer och de resterande fyra har varit telefonintervjuer. Slutsatsen är att varumärket inte är av överordnad betydelse för mina respondenter vid valet av charterbolag. Respondenternas varumärkeskännedom om de största aktörerna är, med vissa undantag, god.

This is a study of the discussions and sense making that HR-professionals and HR-students present concerning the phenomenon of diversity, through the theory of social representation.Our purpose is to study the reasoning around the phenomenon of diversity and what meaning HR-students and HR-professionals create around it. This study also attempts to examine how HR-professionals and HR-students reasoning and interaction differ from each other. In this study we have used the qualitative method of social representation through focus groups.The common themes found in the data material were the meaning of the phenomenon diversity, how the work with human resources can be connected to the phenomenon of diversity and diversity as an issue in society. The main result in this study was that we found a wide range of meaning put into the word diversity by the participants and that the individuals in the focus groups actively strived for consensus..

När mängden reklambudskap ökar och kostnaderna för att synas stiger blir det allt viktigare för företagen att just deras budskap bryter igenom allt brus och når fram till konsumenten. Detta har medfört att vissa företag sökt nya mer okonventionella sätt att göra sin röst hörd, fenomenet kallas gerillamarknadsföring. Tidigare forskning på området har främst undersökt företagens användning av gerillamarknadsföring, vilka typer av företag som kan dra störst nytta av tillvägagångssättet och vilka förutsättningar som krävs inom företagen. Vi har istället valt att studera gerillamarknadsföringen ur ett konsumentperspektiv.Resultatet av undersökningen visar att det existerar ett motstånd mot traditionell marknadsföring medan samtliga exempel på gerillamarknadsföring uppvisar bättre verkan. Uppsatsens huvudsakliga slutsats är att gerillamarknadsföringen lyckas skapa ett större intresse hos konsumenten än vad den traditionella reklamen gör.

Forming teacher teams is currently the standard way of organizing teachers in Swedish Compulsory Schools. This is the result of a process that started in the 1970s.Traditionally the culture of teaching has been one of isolation. Once the door to the classroom is shut, what happens behind the door is up to the teacher to decide. Over the past thirty years a lot of time has been dedicated to making fundamental changes in the way teachers interact with their colleagues. Today the idea of teachers forming teams is generally accepted but still the core of a Swedish teacher?s job is that of a lone worker.

The construction industries are relatively conservative type of business that takes a longtime to adjust for new methods and embrace new ideas. It dose not matter if the newmethod seems to be an improved method as long as it is new and untried. Constructioncompanies are reluctant to change form a longtime working method to a relativelyunknown method.The purpose with our report is to perform an evaluation of BeWi construction method.Our goal are to present the generally opinion about BeWi from the contractors that hasbeen in contact/worked with the method. We also want to know from the contractor?spoint of view if BeWi and the method measure up to the standards that are presented byBeWi and if they believe that improvements need to be done.Our progress up to the final report has consisted of three parts[1]Field studies[2]Interviews[3]Literary studiesWe started out with field studies where we took notes and observed all the includedworking phases on the construction site when using the BeWi method.

The purpose of this thesis is to see how the Swedish public libraries present e-books on their website. This study has tried to answer the following questions:1. How do the public libraries construct their definitions of the word e-book, and what patterns are there in the definitions?2. How is the e-book definition presented in the context of the public library websites?This study has formulated its own theoretical framework in regards to how you can categorize definitions in four different categories to help see the way a definition is constructed.