The public relations business has grown from almost nothing to a large international industry the last decades. Throughout the history the industry has struggled with a lot of critique and public relations has become a negative symbol for manipulation of information. Because of this negative view of the industry and the medial change taking place, the purpose of this study is to investigate how two different generations think about public relations. More accurate, the study will through a qualitative interview study explore how young people from a highschool in Luleå and elder people from Luleå township thinks about pubic relations, and most imortant why they have this particular view. By creating four focus groups, two with men and two with women, this also enables a comparative study between the gender. The focus groups were later analyzed and compared to two selected groups of theories on public relations, the theories were positive and critical theories compound in two categories.

The study focuses on mapping how well prepared the counties in the west region of Sweden is in case of restructuring. The study explores what kind of activities and routines that contributes to prepare the organization for restructuring. The study also aims to investigate the effect of precedent restructuring, and if the counties who experienced restructuring are more prepared than others.The research within the field of restructuring characterizes of an evaluating nature and the focus has been after the restructuring occurred. There have also been a lot of studies of the negative consequences on individual and organizational level. Since downsizing is a frequently used method by management despite its consequences is it important to investigate how organizations can learn and thereby be more prepared for restructuring.

Photography has a big role in information sharing today. Especially in the hotel industry where it is the closest thing a customer can get to the product that is being sold. This study intends to find out how you can make use of rhetorical models and techniques of photography to enhance the communication skills of photos of hotel rooms. The main focus was to understand the difference between informative and emotional photographs and what consumers themselves focus on when choosing a hotel, and also how to use the collected information to create a larger buying interest through hotel photography. Using previous research work and quantitative data collection method, we have concluded that the informational and emotional photography methods have obvious differences but also many similarities, and are most effective used together and that the hotel consumer is more aware of the images influence then we assumed..

When are aerial bombing strategies effective in coercing target states? According to the recent research debate there is a consensus that denial strategies may be an effective instrument for coercing states to change their politics. This study is based on Belkin?s theory which argues that the effectiveness of denial strategies may depend in part on the domestic legitimacy of the target states? regimes. From a political standpoint, aerial denial effectiveness can be considered more likely to coerce when political leaders of target states lack domestic legitimacy rather than when they are legitimate.   The purpose of this study is to contribute an explanation of a condition where denial strategies are more likely to succeed.

The purpose was to investigate whether using two type of interventions (i.e., Four rooms of change in school and EQ- workshop) in addition to curriculum guidelines can affect character development in children 10-12 years of age. The data was collected using the test Junior Temperament and Character Inventory (J-TCI; Cloninger, CR, 1994) in three elementary schools among students in fifth grade who had been involved in any of the two interventions for the past two years or no intervention at all.The J-TCI scales were used to, besides the seven personality dimension it measures, create a self-constructed empathy scale. A total of 55 participants were included in the study (girls n = 26 and boys n = 29). Statistical testing with MANOVA showed no significant main effect on empathy or any personality trait. There was however an interaction effect between intervention and gender on the character traits.

In the Swedish market, there is a wide selection of herbs as supplement to the horse´s feed. A trend today is that many companies are marketing herbal remedies with allegations of medical effects. If you want to sell the product for that purpose it must be verified and approved as drug or natural remedy by the Medical Products Agency. Some herbs may contain active substances. Nevertheless, only a few studies have been conducted on single herbs to investigate safe doses for horses.

The well-being of employees has become a key concept in the rhetoric of the company boards and business literature of today. There is however not much statistic evidence of a connection between economic results and the perceived working climate. This thesis sets out to investigate whether there is a positive correlation between economic results and working climate on a work group level. It also aims to study which specific working climate factors influence the results. In order to meet its purpose this thesis analyzes employee satisfaction questionnaire data and economic results from more than 300 work groups.

The use of Power Line Communication, PLC, as a communication solution for Automated Meter Reading, AMR, is popular by utilities in Sweden and other parts of the world due to demands of accurate and fast meter reading. However the use of the electrical grid as a communication medium is complex and sometimes problematic. This report handles some of the issues and problems that are important to understand when using the grid as a communications medium. Focus is mainly on investigating high frequency distortion in the Kristianstad power grid own by C4energi caused by a frequency converter. Measurements on site are done to investigate signal damping in the grid, different configurations for the frequency converter and signal strength of the PLC-system.

The use of Power Line Communication, PLC, as a communication solution for Automated Meter Reading, AMR, is popular by utilities in Sweden and other parts of the world due to demands of accurate and fast meter reading. However the use of the electrical grid as a communication medium is complex and sometimes problematic. This report handles some of the issues and problems that are important to understand when using the grid as a communications medium. Focus is mainly on investigating high frequency distortion in the Kristianstad power grid own by C4energi caused by a frequency converter. Measurements on site are done to investigate signal damping in the grid, different configurations for the frequency converter and signal strength of the PLC-system.

The use of Power Line Communication, PLC, as a communication solution for Automated Meter Reading, AMR, is popular by utilities in Sweden and other parts of the world due to demands of accurate and fast meter reading. However the use of the electrical grid as a communication medium is complex and sometimes problematic. This report handles some of the issues and problems that are important to understand when using the grid as a communications medium. Focus is mainly on investigating high frequency distortion in the Kristianstad power grid own by C4energi caused by a frequency converter. Measurements on site are done to investigate signal damping in the grid, different configurations for the frequency converter and signal strength of the PLC-system.

It is easy to see that oil has a big part in our economy, by looking at the repeated news from the media and at the stock market, where they follow the oil price very closely. Behavioral finance is about investors making small or big mistakes in the stock market. Behavioral finance describes the importance of understanding your own faults, as well as others investor?s faults. Behavioral finance emphases the importance of not assuming that the financial market is a flawless environment, but to understand the psychology behind investment decisions.

This study intends to illuminate women?s experiences of their own self-harm. Self-harm is mostly associated with women and research shows that women mostly are over-represented. This study describes women?s experiences about their self-harm but also how they perceive the elements around them during their illness.

This report describes how the process has evolved during the creation of a new web page forthe company Scandinavian Travel Agent DMC. The design methods that have been used aredescribed and also how parts of the webpage have been created by using the design methodresults. Our reflections around design and functionality are explained and how usability hasbeen our main focus during the master thesis. We also describe how it has been to work withan external costumer and how the tasks constantly have changed and been added as theprocess has continued.The background to this work is that AB Scandinavian Travel Agent DMC need to improve theircurrent web page. This to give the clients better needed information about destinations, butalso to stand out in the competitive travel business.

The purpose of this essay is to examine the construction of the norm-breaking characters Saga from the young adult novel Tusen gånger starkare written by Christina Herrström and Pippi Longstocking from the books written by Astrid Lindgren. In order to do this I have applied queer theory as well as theories of narrative in my analysis.To be able to study the breaking of norms, it has been essential to first examine the way the norm itself is manifested in the books. Because of this I have chosen to begin my analysis with an examination of two other characters who by their normative behavior contrasts against Pippi and Saga, namely Signe and Annika. The understanding of the normative discourse that Signe and Annika represent is crucial in understanding the way Saga and Pippi later turn against it.After that I examine in which ways Saga and Pippi breaks prevalent norms and how they as characters are constructed as being different. Subsequently I study the effects of Saga?s and Pippi?s norm-breaking, taking focus on how it influences Signe and Annika.Finally I discuss the view of Saga and Pippi as subversive characters, and however the books can be said to have a subversive effect.

The effect of gentle massage upon the ageing individual, in combination with the Gerotranscendens Theory by Lars Tornstam..