The purpose of this master?s thesis is to describe by a gender approach what ideas and values are expressed in the novel One Night at Bullar Lake and how they do coincide to a tendency. We also want to discuss authority and class divisions and how these can be connected to the novel and the author. Our final question is to examine in what way the voice of the female author is represented in the novel. To approach our material we use Yvonne Hirdman?s theories about the construction of sexes and Susan Sniader Lanser?s work about voices of female authors, as well as Horace Engdahl?s studies about the silent voice in literature.

Syfte: Syftet med denna studie a?r att skapa en fo?rsta?else fo?r hur ett fo?retags kommunikation pa? Facebook pa?verkar mottagarens kognitiva, affektiva och konativa lojalitet till fo?retaget.Metod: En kvalitativ metod var la?mplig fo?r att fa? en djupare fo?rsta?else vid besvarandet av studiens syfte. Fo?r att kunna studera fo?retagens kommunikation pa? Facebook genomfo?rdes en netnografisk analys av tva? kla?dfo?retags Facebooksidor. Da?refter genomfo?rdes semi-strukturerade intervjuer med personer som fo?ljde de tva? fo?retagen pa? Facebook fo?r att fa? en fo?rsta?else hur deras lojalitet pa?verkas av Facebooksidorna.

Purpose: To contribute to the understanding of the relationship between private labels and the retailer brand in grocery retailing. Methodology: We use structured interviews as a cross-sectional method for quantitative data collection. The existence of the relationship is tested through correlation analysis and regression analysis. Theoretical perspective: Perceived quality of private labels and of retailers are the main theoretical concepts for this thesis. Additionally, we introduce the concept of loyalty to show the benefits of a positive consumer image.

Title: Strategies for competition ? a study of the Swedish contact lenses market.Authors: Pernilla AArskog and Annika Lange.Background: As a market gets more mature and the competition increases, it is more important for a company to apply the right strategic perspective. There are four fundamental strategic perspectives for a service-oriented business: a core product-, a price-, an image- and a service perspective. This study is a about service management and take its point from the theories from the Nordic School about strategies for competition, customer value, perceived customer quality and customer loyalty.Purpose: The main purpose with this study is to analyze and evaluate how the actors at the Swedish market of contact lenses should compete to gain further competitive advantages.Method: The study includes four qualitative interviews with two traditional opticians and two Internet based businesses, but also a survey with 106 contact lens users is included.Analysis: In the analyse part of this thesis it was concluded that the traditional opticians conception about their customer not agrees with what the customer evaluate as important. Many of the customers have thought about changing their optician, and besides that do not recommend their optician, and can there for not be categorize as loyal customers.

Title: Time to renovate ? The effect of communication on the relationship between company and customer in a change situationCourse/subject:Busniess administration, Leadership, 15hpAuthors:Fredrik Elghag, Ossian OlssonTutors:Ingemar WictorKeywords:The Million Programme, Communication, Relationship Marketing, Tentant, Landlord.Problem formulation:How does communication affect the relationship between company and customer in a change situation?Purpose:Examining how different parts of a communication process affects customers trust, commitment and loyalty to their company.Theoretical framework:The starting point for the study?s theoretical perspectives have been Morgan and Hunt?s (1994) previous studies on relationship marketing and Laswell?s (1948) communication model.Methodology:The paper is performed with a qualitative research approach and a deductive approach to answer the research question. Personal interviews were conducted with four employees in real estate companies and two tenants in each company stock.Conclusion:We have found that communication affects the relationship between company and customer. Tentants have experinced credibility of businesses is important for them to have a confidence and loyalty in the relationship. .

In this paper we investigate whether power structures in organizations have an influence in the process that leads to burnout. We analyze if these power structures affect the individual?s health condition toward burnout in a way that leads to disability and subsequent absence from work. In the study, six persons who all have been unable to work due to burnout have been studied through qualitative, semi-structured interviews. The material have been coded with three different themes; leadership and hierarchy, responsibility and delegation of responsibility and performance and loyalty.

Voice-over-IP (VoIP) är en samling teknologier för transport av digitaliserat tal över IP-nätverk. Den mest kända applikationen för VoIP-teknik är internettelefoni. Processorer och gränssnittskretsar som kan realisera ett VoIP-system har utvärderats för användning i produkter med låga produktionsvolymer spridda över flera år. Komponentkostnad, utvecklingskostnad och även hur länge komponenterna kommer att tillverkas är viktiga faktorer att ta hänsyn till. Resultatet av studien är att generella signalprocessorer av den nya generationen, med arkitekturförbättringar som ger mer microcontrolleregenskaper, är de bästa kandidaterna.

Under de senaste åren har marknaden för svenskarnas olika sparandeformer förändrats. För bara några år sedan hade storbankerna oligopol på marknaden, med många trofasta kunder som varken ifrågasatte bankens avgifter eller rådgivning styrde de marknaden efter sina egna villkor. Nya aktörer har funnit en lucka in på marknaden som därmed har gått mot en allt friare konkurrens. Stark kritik har riktats mot bankernas höga avgifter och deras begränsade utbud. De nya aktörerna som bland annat består av Internetmäklare och fristående rådgivare erbjuder kunderna ett större utbud till en lägre avgift.

Thesis purpose The study aims to examine the effects vertical and horizontal line extensions might have on the total parent brand equity in terms of strength and its baseline product regarding of market share, loyalty and penetration under an elapsed period of time. The study aims to investigate a number of actual conducted line extensions effect on the above mentioned aspects of Kellers (1993) definition of brand strength as a part of the total brand equity. Methodology The effect of a number of line extensions of the parent brands and the baseline products is being examined in terms of market share, loyalty rate, cannibalization and market penetration. The thesis is focused on the correlations between these different parameters during a certain elapsed time ratio in order to test our theoretically routed hypothesizes in a deductive manner. Occasional correlations are derived from an indexation of data collected from the Gfk database. Theoretical perspective The study is derived from Kapferers (2004) definition of brand equity, where he is dividing the concept into three parts. This study is focused on Brand strength in particular, which is one of the parameters in the above-mentioned theory.

Sammanfattning Magisteruppsats i företagsekonomi, Ekonomihögskolan vid Växjö universitet, System för redovisning, revision och ägarstyrning, FED 334, VT 2007  Författare: Therése Claeson, Henrik Green, Henrik NilssonHandledare: Karin JonnergårdBihandledare: Ulf Larsson Examinator: Karin Jonnergård Titel: Fond- och pensionsbolags ägarutövning ? i enlighet med ägarpolicy? Bakgrund: Institutionella investerare har fått utstå kritik för sin bristande ägar­utövning men en del tidigare forskning visar att de har utökat sin ägaraktivism. Enligt rekommendationer ska varje fond- och pensionsbolag upprätta en ägarpolicy för att be­skriva sin ägarutövning. Syfte: Att beskriva fond- och pensionsbolags ägarutövning i portfölj­bolagen för att kunna bidra till en vidareutveckling av teorin för ägaraktivitet samt att utvärdera hur ägarutövningen överensstämmer med ägarpolicy. Tillvägagångssätt: Nio svenska fond- och pensionsbolag har undersökts. Material har inhämtats från intervjuer med sex representanter från de undersökta fond- och pensionsbolagen samt fem andra aktörer med insyn i under­sökningsobjektens ägarutövning. Även bolagsstämmoprotokoll från 24 portföljbolags årsstämmor 2006 samt extrastämmor, artiklar i svensk affärspress samt fond- och pensionsbolagens ägar­styrnings­rapporter har använts.

Relationship Marketing - will banks be able to handle higher consumer mobility in the private market?The purpose of this paper is to gain an understanding of the factors that affect customer loyalty to the bank. Consumer mobility will probably increase as a result of political changes and pressures on the private banking market to become more competitive. This study was carried out using semi-structured interviews and were transcribed and analyzed with the help of models and theories centered on relationship marketing. The theories describe loyalty, the customer lifecycle and relationships between customers and organizations.

AbstractThe banking industry has during later years gone through several technological changes (Svenska Bankföreningen 2014). These big changes have led to several advantages seen both from a customer ? and corporate point of view. Advantages in easier usage, increased availability and more competition have made the banks more cost effective at the same time as the customer is being offered better prices. Even though the advantages seem to weigh over the disadvantages there are still those who thinks that things where ?better in the past?.

The purpose of this study is to look into if the pedagogues who participate in this study treat children differently depending on their sex. The purpose was then divided in three research questions which were: Attention: How much verbal attention and eye contact with the pedagogue are girls/boys getting? Choice of words: Are there any differences in the choice of words the pedagogues are using against girls/boys? Address: How does the pedagogue address girls/boys, are there any differences? The tone of the voice and how the pedagogue address girls/boys belongs in this category. The study was observed with video camera in four different circle time situations, two circle times for each preschool. Data were then analyzed with an observation schedule based on the three research questions.

The main purpose of this essay is to investigate the legal position for employers concerning protection against what employees can express about one?s employer in social media.It may regard dissatisfaction concerning employment, tort or so-called whistleblowing. The spread through social media may be comprehensive and thus cause more damage to the employer.Employees within the public sector as well as in the private are protected by the liberty of speech, which is constitutional, even the protection of sources or the right to criticize can offer some protection. This gives the employees the possibility to widely express themselves in private social media as long as it can?t be classified as a violation, which per se is very rare.However, certain differences between the both sectors will be pointed out.There are still no constitutional rights regarding social media, but a grey area has emerged concerning the legal position.

Thesis purposeThe study aims to examine the effects vertical and horizontal line extensions might have on the total parent brand equity in terms of strength and its baseline product regarding of market share, loyalty and penetration under an elapsed period of time. The study aims to investigate a number of actual conducted line extensions effect on the above mentioned aspects of Kellers (1993) definition of brand strength as a part of the total brand equity. MethodologyThe effect of a number of line extensions of the parent brands and the baseline products is being examined in terms of market share, loyalty rate, cannibalization and market penetration. The thesis is focused on the correlations between these different parameters during a certain elapsed time ratio in order to test our theoretically routed hypothesizes in a deductive manner. Occasional correlations are derived from an indexation of data collected from the Gfk database.