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495 Uppsatser om Voice and loyalty - Sida 17 av 33
Kundklubbar - ett förmånligare program
Relationer finns runtomkring oss, såväl privata som offentliga. Även inom marknadsföringen utgörs grunden av relationer och under 90-talet spred sig relationsmarknadsföringen snabbt som begrepp. Relationsmarknadsföringens främsta syfte anses av somliga varar att skapa lojalitet bland befintliga kunder och ett sätt att skapa lojalitet mellan ett företag och dess kund är genom en kundklubb. En kundklubb kan bli en lönsam investering vilket kan vara en av anledningarna till att kundklubbar blivit en aktivitet som många företag använder sig av. Dessutom är en kundklubb ett bra sätt för ett företag och företagets kunder att kommunicera med varandra samt engagera klubbmedlemmarna.
?I was anxious to keep her in ignorance? : - berättarperspektiv och makt i Emily Brontës Wuthering Heights
Denna uppsats redogör för och undersöker berättarperspektiv och maktrelationer i Emily Brontës roman Wuthering Heights. På vilket sätt läsaren tar del av romanens komplexa berättande, om det är samma berättare genom hela romanen eller om det skiftar, vilka maktrelationer som existerar mellan romangestalterna och förhållanden mellan makt och berättarperspektiv undersöks genom analys av verket..
Lokalproducerad mat: en studie av dagligvarubutikers förhållningssätt till lokalproducerad mat
The purpose of this thesis is to give an understanding of how grocery stores relate to local foods. Through a case study representatives for two groceries in Norrbotten have been interviewed regarding why they supply local foods, how they try to influence customers to buy this, and how they decide upon the assortment of local foods. The result shows that groceries supply local foods in order to supply a wide range of products and to mediate social responsibility, in order to create customer loyalty. Concerning how the groceries try to influence customers to buy local foods the result cannot give any clear-cut view. Instead it shows that a grocery that actively works to influence customers to buy local foods markets them in specific ways, while the opposite applies to a grocery that does not actively work for this.
Köpbeteende på mogna konsumentmarknader : ? En studie av generationerna Y samt 55 plus
A segmented market, according to traditional methods, appears increasingly difficult in mature consumer markets. A common explanation is that the mature markets are often characterised by over-supply which results in a great variety of choices for the consumer. Furthermore, the consumer of today has a more complex and flexible purchase behaviour which is difficult to catch. This makes consumer segmentation difficult. International studies indicate that dividing consumers into generation cohorts might be advantageous in understanding consumers of today.
Det är dags att komma ikapp!: En kvantitativ studie av vad som påverkar fotbollssupportrarnas intentioner att konsumera ett varumärke
The study examines what affects loyal football supporter?s intentions to an array of behaviors that can generate revenues to the football clubs. Specifically the study shows that attitude towards the club affects the supporter?s intentions towards consuming products and services that in some way are related to the favorite club stronger than the satisfaction with the club. Furthermore, the study also shows that there are different kinds of attitudes that drive the intentions and that the strength of these drivers varies.
Rätten att välja fel - Självbestämmande för personer med intellektuella funktionsnedsättningar
The purpose of this paper was to look at the perception of self-determination for adults with intellectual disabilities from their perspective. We wanted to examine the experience of the space available for self-determination in some key areas of life, and how their own thoughts and ideas have been addressed by others. Through interviews with six people with intellectual disabilities, we have found that a single definition of self-determination is elusive. The key seems to be that you get the opportunity to do what you want, to have your voice heard and to receive and take responsibility. The space for self-determination is perceived by respondents as both large and small.
Ålandsfrågan : En studie ur ett medieperspektiv
AbstractThe purpose of this essay is to study in what way teachers in preschool work with pupils enabling them to gain influence and involvement in their learning.Influence means being able to make your voice heard which is an important component of a democratic society. Involvement is about being part of a community in which everyone is welcomed regardless of beliefs and opinions. Several of today's researchers believe that learning occurs in interaction between people. Teachers providing meaningful assignments to pupils, they become more motivated to learn.The study is based on observations of how teachers work with influence and involvement in controlled sessions, and interpretations of them. My results show that children become involved in their learning when they are confronted with a variety of pedagogical approaches to learning.
Öppen tävling Filmfestivalens strategiska fördelar i en digitaliserad filmbransch
This paper investigates strategic opportunities for film festivals in a digital film business, with emphasis on Göteborg international film festival and the Swedish film industry. Using a theoretical framework of strategy analysis, the film value chain is examined with special regards to disruptive technology, and the film festival's unique resources are linked to industry structure. It is shown that relationships between actors and across sectors are crucial features of the film industry, and hence a network perspective is added to the theoretical framework. Barriers to entry are shown to be relatively low in all sectors except the cinema market, and it is proposed that film festival's could expand into digital distribution, taking advantage of brand strength, customer loyalty and knowledge of industry. The study adds to the mounting research on film festival practice and its significance for marketing and distribution in the film industry, and highlights the emergence of strategic openings in destabilized networks..
Medarbetarskap ? en studie av medarbetarskap i en arkitektbyrå
Companies and organizations recognize the importance of collaboration to
develop responsibility and ability of change in the workplace. The concept of
collaboration was a relatively new idea in business in the late 1980s. In a
Nordic context, collaboration is a traditional approach that companies use
successfully for competition, survival and development. Collaborative
organizational efforts cover management of committed people who can help
companies achieve flexibility, customer loyalty, innovation and economic
success on a challenging and competitive market. Many theorists believe that
collaboration is the key to integrating technology, financial competence and
innovation.
Traineedeltagaresupplevelser av arbetsrelaterad motivation och lojalitet
Förett företags konkurrenskraft och överlevnad är det idag av stor vikt att ha enfungerande rekrytering och kompetensförsörjning som matchar företagets behovmed individens. Syftet med denna kvalitativa studie var att undersökaupplevelser av arbetsrelaterad motivation och lojalitet vad det gällerdeltagande i ett Traineeprogram. Två fokusgruppintervjuer med fem deltagarefrån år 2011 och fem deltagare från 2012 ligger till grund för studien. Dataanalyserades med kvalitativ tematisk dataanalys och huvudresultatet visademycket positiva upplevelser av motivation och lojalitet. Resultatet visade attdeltagarna upplevde att de fått en god inblick i hela organisationen och därmedutvecklat bättre förståelse, engagemang och tillit.
Vad bra att du kan : Barns inflytande och delaktighet i förskoleklassen
AbstractThe purpose of this essay is to study in what way teachers in preschool work with pupils enabling them to gain influence and involvement in their learning.Influence means being able to make your voice heard which is an important component of a democratic society. Involvement is about being part of a community in which everyone is welcomed regardless of beliefs and opinions. Several of today's researchers believe that learning occurs in interaction between people. Teachers providing meaningful assignments to pupils, they become more motivated to learn.The study is based on observations of how teachers work with influence and involvement in controlled sessions, and interpretations of them. My results show that children become involved in their learning when they are confronted with a variety of pedagogical approaches to learning.
Sjung svenska! - En studie kring huruvida sången kan vara ett redskap i sfi-undervisning
Title: Sing in Swedish! The purpose of this study is to find out how songs and singing could complement Swedish second language education. The method I have used to collect information is qualitative interviews with four persons with different professions: a teacher, a choirleader, a singing teacher and a medical doctor and a laryngologist. The study begins with a few thoughts about my interest in the subject, followed by a short overview of other studies and literature that has been published on the subject. The persons I have interviewed has experiences of either singing, use of voice or teaching of the Swedish language. The results of the interviews have been analysed and compared with the literature.
Ideella drivkrafter, en studie av Rädda Barnen och Hungerprojektet
Civil society is facing many challenges in modern society and there is a lot of debate about where it is heading - is volunteer work declining or just taking a new form Whichever hypothesis will prove correct in the future, organizations that are dependent on volunteers will need to adapt to the new circumstances. This study aims to examine what forces drive voluntary work at Rädda Barnen (Save the Children Sweden) and Hungerprojektet (The Hunger Project Sweden). Through interviews with employees and volunteers at the two organizations, this study finds that volunteers at Rädda Barnen are primarily driven by values and understanding, and that the volunteers at Hungerprojektet are primarily driven by career and to some extent by values, enhancement and social factors. Understanding these driving forces allow the organizations to adapt to the new circumstances by matching the volunteers interests with the organizations' needs..
Klassikerns som verktyg : Gammalt stoff i en modern läromiljö
This essay aims to show how Clarice Lispector uses a double narrative to wright beyond the rules of representation that are given for all literature. All writing is determined by the social hierarchies that exist in a society, and thus the essay shows how Lispector uses a specific literary strategy in order to give voice to a character that would otherwise be invisible. Using the philosophy of Michel Foucault and Gilles Deleuze as a means of contextualization, the essay further discusses the social and political impact of Lispectors novel.Through a thematic close reading of the novel The Hour of the Star the essay aims to deepen the understanding of the unique characterization in the novel and its implications. The first chapter is devoted to an analysis of the first person narrative in the novel and its development into a extra diegetic narrative. The second chapter aims to go further into the narrative with an analysis of the dichotomy between body and thought and its interplay with the two main characters in the novel.
Inträdes- och utträdesbarriärer : en studie över kunders rörlighet på den privata bankmarknaden
The purpose of this thesis is to map out and investigate how the banking sector affects a customer?s willingness to change bank, and what the switching costs are for a customer when making these changes. A case study was performed through qualitative and quantitative questionnaires and interviews. The qualitative part was carried out to create hypotheses. The hypotheses was tested in a quantitative survey to be able to either accepted or rejected these them.