Background: Increasing globalization has changed the business environment and also resulted in increased awareness of the consumers and demand for higher standards of social responsibility. The companies brand strategies has gain in importance in order to strengthen their brands. A part of a company's CSR, CRM, cause-related marketing, which is a relatively new marketing strategy and created when companies choose to partner with charities and market it. Garment/clothing industry has as many others come to be shaped by the effects of globalization, but has also endured heavy criticism over the years. This criticism is largely because of the outside world's reaction to the exploitation of developing countries.

Studier har visat att höga bullernivåer kan vara skadliga för såväl röst, hörsel och språkliginlärning som andra kognitiva förmågor. Höga ljudnivåer kan bidra till ett hyperfunktionelltröstbeteende som kan ge kroniska besvär. Barns röstorgan kan vara särskilt sårbara då de ännuinte är fullt utvecklade. På många förskolor är bullernivån hög och ogynnsam för både barn ochpersonal och därmed utgör de båda en riskgrupp för att utveckla röstbesvär och hörselskador.Föreliggande studie består av ljudnivåmätningar av två förskolors lokaler samtfokusgruppsintervjuer av 16 femåriga barn. Syftet var att kartlägga hur barnen upplever bulleroch kommunikation på förskola samt relatera det till uppmätta ljudnivåer.

Like several of her female peers, Marie Under (1883 - 1980) has been denied the international acclaim she deserves. The earliest text on Marie Under in swedish told of her greatness, but in classical fallic maner reduced her poetic production by marking it with pathological symtoms. Though latter texts by author Enel Melberg have put a feminist perspective on Unders work, the theoretical complexity of her poetic images and language, and its polemic relation to contemporary literary currents, has yet to be recognised. This study will seek to portrait Marie Under and her poetry in this new light.The study moves from an installation of Marie Under in the modern discourse she so far has been estranged from, to an analysis of her earlier works (in the 1910?s and 1920?s).

The purpose of this study was to illuminate dentists? work with guarantees. A case study was performed by personal interviews with dentists from both private and public sector. The result showed how dentists work with guarantees and how they motivate their guarantee obligations. We found that service guarantees? shaping and application should be simple and obvious.

This essay is about the market of traditional rental movie stores, which today are on a mature stage of the marketing cycle. The technique is constantly accelerating and contributes to evaluation of new ways to watch movie. New competitors are such as bigger chain of stores that can offer, in addition to their wide range of other goods, rental movies as a secondary selling. The substitute is of most part Internet based services from where you can watch movie online or download film legally as well as illegally.These different sorts of new competitors or substitutes become a big threat on the traditional rental movie stores as these substitutes can offer the same prices or even lower.With these new ways of watching film this will on turn change the behaviours of the customers that likes to watch movies. The problem for the traditional rental movie stores is trying to keep their existing customers and try keeping them loyal to their store, so that they won?t loose them to the competitors and substitutes.

Syfte: Studien har två huvudsakliga syften. Det första är att beskriva hur proxy voting sker i Sverige och i hur pass stor omfattning proxy voting förekommer. Det andra är att analysera proxy voting utifrån den teoretiska bild som finns om bolagsstyrning och ägande.Metod: Vi intervjuade nyckelpersoner i proxy voting-processen och genomförde en enkätundersökning med företag på large cap-listan.Slutsatser: Svensk bolagsstyrning är i förändring, ägare som visar upp ett nytt beteende. Det ställs krav på bättre informationssystem hos företag för att hantera proxy voting. Delade meningar om proxy voting som metod..

AbstractTitle: Wireless Fidelity ? A Scenario Analysis Authors: Mellberg Ola, Technology Management, Lund UniversityMårtensson Jens, Technology Management, Lund University Tutors: Andersson Jens A, Faculty of Engineering LTHKarlberg Johan, Sony Ericsson Mobile Communication ABSvensson Claes, Lund University Discussion: The most significant impacts on the telecom industry over the past decades have been the rapid growth of the Internet and mobile telephone services. Currently these two worlds are converging. Moreover, the fast expansion of wireless high capacity Internet access, increased distribution of local/public hotspots and rapid development of wireless network cards have opened new opportunities for the mobile telecom industry. Research Questions:To what extent could the explosion of local and public wireless networks, using WiFi technology, affect the future telecom industry? Who will ultimately master the WiFi innovation and to what degree could this innovation open new possibilities for external players to enter the mobile voice industry? Purpose: The purpose of the Master Thesis is to provide Sony Ericsson Mobile Communication AB with the most transformational scenarios, which will enable employees to recognise patterns and interpret the meaning of WiFi-related events as they unfold.

Inom svensk logopedi används idag olika former av röstbehandling och en av dessa är resonansrörsmetoden, som är en relativt outforskad behandlingsmetod. Föreliggande studie syftar till att utifrån patienternas självskattning utvärdera två typer av röstbehandling; traditionell svensk röstbehandling och resonansrörsmetoden.Patienterna som ingick i studien var diagnostiserade med en funktionell eller funktionellt organisk röststörning och var över 18 år. Innan behandlingen påbörjades slumpades patienterna till endera behandlingsmetod, eller till en grupp som randomiserades efter åtta veckors väntetid. Totala antalet patienter var 19; elva i gruppen som har fått traditionell röstbehandling och åtta i gruppen som har genomgått resonansrörsmetoden. Nio av de 19 patienterna, har även genomgått ett uppföljningsbesök fyra månader efter avslutad behandling.

The purpose of this thesis is to show what advantages and opportunities social media offer for B2B-companies (business-to-business), and how they can be used for marketing communications.We have studied how companies can use social media, for example evolving the organization, developing products/services, staying up-to-date, building relations, creating customer loyalty and engagement, building the company?s identity and image, and affecting the buying decisions. We have also studied how B2B-companies can choose media channels, set goals, and measure the results.We have carried out interviews, through phone and visits, with four chosen companies that fit our criterias: Swedish B2B-company that is successful in social media.The result of the interviews show that B2B-companies use social media for various purposes, for example networking (to create and build long term relations with other companies) and to improve the company?s image among the end customers. Most of our interviewees reach their end customers (consumers) in first place and customers (companies) in second place, since many B2B-companies do not yet use social media.Half of our respondents mention that social media should not be used for advertising and campaigns (one way communication).

The purpose of this study is to illustrate, analyze and discuss how a group of Swedish-born adolescents of non-Swedish descent identify themselves in relation to personal experiences of belonging and loyalty. I have chosen a qualitative research methodology in the form of one group interview and two individual interviews.The result of the study shows that the group of Swedish-born adolescents of non-Swedish descent identify themselvs with one or more nation-states in different ways depending on different concept metaphors that underlie the concept of nation in different national discourses..

Transsexualism innebär en upplevelse av att det juridiska könet inte stämmer överens med könsidentiteten och följs ofta av en önskan om att korrigera sitt kön så att det överensstämmer med det upplevda. Rösten är en identitetsmarkör och utgör en betydande aspekt av könskorrigeringen. Denna studie utgjordes av en enkät riktad till 24 verksamma röstlogopeder samt 49 personer i könskorrigeringsprocess i Uppsala-Örebro sjukvårdsregion. Enkätstudien ämnade undersöka transsexuella personers upplevda behov av logopediska insatser och i vad mån de tillgodoses, vilka kunskaper logopederna upplever som nödvändiga, faktorer som kan försvåra arbetet samt behandlingsinnehåll. Ett ytterligare syfte var att jämföra resultaten från föreliggande studie med de resultat som framkom i studien av Andersson och Aronsson (2008)  som kartlade logopediskt omhändertagande av transsexuella i norra regionen.

Lot of mergers are not successful, due to several reasons and one reason can be found within the organization. Since organizations consists of people, who are involved in the merger, the importance of cultural aspects must be stressed. Six months before this essay, Carlsberg Sverige AB formed through the merger of Pripps and Falcon. These two companies are in the start up process of the merger, which is the focus of this essay. The awarness of differences and similarities is crucial for the merger.

This study aims to find possible effects from the use of Voice over internet protocol software together with computer gaming on young adults English output. The study also tries to find effects of media usage on output and if there exists differences between boys and girls. This is done through analysis based on data collected from 28 informants, age 16-18. The data consists of recordings of individual stories coupled with a survey. The empirical data is analyzed in both quantitative and qualitative way.

Kevin Roberts has extended the comprehension of strong consumer brands to a higher level where loyalty beyond reason is established. He calls this new status Lovemarks. As the concept of Lovemark has only been applied in B2C markets, this thesis is directed to find out the applicability of Lovemarks in B2B context. In order to fulfill the research purpose, three main questions are answered based on a cross-sectional research approach: What role do intangible factors play in B2B branding? Is the idea of B2C Lovemarks transferable to B2B context? How should a B2B Lovemark be characterized? The results of the qualitative interviews indicate insights of high investment and involvement, integrated brand communication, balance between function versus emotion, brand?s trustworthy personality, customer partnership, and finally, the potential establishment of B2B Lovemarks.

This essay is about the Swedish folk and troubadour singer Fred Åkerström and particularly his interpretations of the Swedish national poet Carl Michael Bellman. With Åkerström being a socialist, he converted his beliefs into what he believed Bellman should stand for and not stand for, politically and historically and the picture he did not take kindly to is called "The bourgeoisie". And in his interpretations of Bellman Åkerström used his deep bass voice and singing with maximum potential that earned him the nickname "Carl Michael Decibelman" along with a trio he created called Trio CMB. But along with alcoholism and financial problems Åkerström died at an age of 48 years old and had probably much more to give the Swedish musical society..